Communicating Change To Employees

Most change initiatives don't fail because of the change that's happening, they fail because of how the change is communicated. I've watched brilliant restructurings collapse and transformative acquisitions unravel… Not because the plan was flawed, but because leaders were more focused on explaining the "what" and "why" than on how they were addressing the fears and concerns of the people on their team. People don't resist change because they don't understand it. They resist because they haven't been given a compelling story about their role in it. This is where the Venture Scape framework becomes invaluable. The framework maps your team's journey through five distinct stages of change: The Dream - When you envision something better and need to spark belief The Leap - When you commit to action and need to build confidence The Fight - When you face resistance and need to inspire bravery The Climb - When progress feels slow and you need to fuel endurance The Arrival - When you achieve success and need to honor the journey The key is knowing exactly where your team is in this journey and tailoring your communication accordingly. If you're announcing a merger during the Leap stage, don't deliver a message about endurance. Your team needs a moment of commitment–stories and symbols that anchor them in the decision and clarify the values that remain unchanged. You can’t know where your team is on this spectrum without talking to them. Don’t just guess. Have real conversations. Listen to their specific concerns. Then craft messages that speak directly to those fears while calling on their courage. Your job isn't just to announce change, but to walk beside your team and help your team understand what role they play in the story at each stage. #LeadershipCommunication #Illuminate

Let’s face it - current headlines spell a recipe for employee stress. Raging inflation, recession worries, international strife, social justice issues, and overall uncertainty pile onto already full work plates. As business leaders, keeping teams motivated despite swirling fears matters more than ever. Here are 5 strategies I lean into to curb burnout and boost morale during turbulent times: 1. Overcommunicate Context and Vision: Proactively address concerns through radical transparency and big picture framing. Our SOP is to hold quarterly all hands and monthly meetings grouped by level cohort and ramp up fireside chats and written memos when there are big changes happening. 2. Enable Flexibility and Choice: Where Possible Empower work-life balance and self-care priorities based on individuals’ needs. This includes our remote work policy and implementing employee engagement tools like Lattice to track feedback loops. 3. Spotlight Impact Through Community Stories: Connect employees to end customers and purpose beyond daily tasks. We leveled up on this over the past 2 years. We provide paid volunteer days to our employees and our People Operations team actively connects our employees with opportunities in their region or remotely to get involved monthly. Recently we added highlighting the social impact by our employees into our internal communications plan. 4. Incentivize Cross-Collaboration: Reduce silos by rewarding team-wide contributions outside core roles. We’ve increased cross team retreats and trainings to spark fresh connections as our employee base grows. 5. Celebrate the Humanity: Profile your employee’s talents beyond work through content spotlight segments. We can’t control the market we operate in, but as leaders we can make an impact on how we foster better collaboration to tackle the headwinds. Keeping spirits and productivity intact requires acknowledging modern anxieties directly while sustaining focus on goals ahead. Reminding your teams why the work matters and that they are valued beyond output unlocks loyalty despite swirling worries. What tactics succeeded at boosting team morale and preventing burnout spikes within your company amidst current volatility?

I keep returning to Damon Centola’s research on how #change spreads. Not because it’s clever. Because it’s true. Centola found that change doesn’t move like information. You can’t push it through announcements or clever messaging. It spreads through behavior, #trust, and networks. He calls it complex contagion, and it tracks with what I see inside organizations every day. People don’t change because someone at the top says so. They change when they see people they trust doing something new. Then they see it again. Then maybe one more time. That’s when it starts to feel real. That’s when it moves. Here’s what Centola’s research shows actually makes change stick: - Multiple exposures. Once isn’t enough. People need to encounter the new behavior several times from different people. - Trusted messengers. It’s not about role or rank. It’s about credibility in the day-to-day. - Strong ties. Close, high-trust relationships are where change actually moves. - Visible behavior. People need to see it being done, not just hear about it. - Reinforcement over time. Real change takes repetition. One wave won’t do it. This flips most #ChangeManagement upside down. It’s not about the rollout or coms plan. It’s about reinforcing new behaviors inside the real social structure of the organization. So, if you are a part of change, ask your team and self: 1. Who are the people others watch? 2. Where are the trusted connections? 3. Is the behavior visible and repeated? 4. Are you designing for reinforcement or just awareness? Change isn’t a #communication problem. It’s a network pattern. That’s the shift. That’s the work. And that’s what I help teams build.

In 2021, I proposed an initiative I thought was brilliant—it would help my team make faster progress and better leverage each member's unique skills. Brilliant, right? Yet, it didn’t take off. Many ideas or initiatives fail because we struggle to gain buy-in. The reasons for resistance are many, but Rick Maurer simplifies them into three core categories: (1) "I don’t get it" Resistance here is about lack of understanding or information. People may not fully grasp the reasons behind the change, its benefits, or the implementation plan. This often leaves them feeling confused or unsure about the impact. (2) "I don’t like it" This is rooted in a dislike for the change itself. People might feel it disrupts their comfort zones, poses a negative impact, or clashes with personal values or interests. (3) "I don’t like YOU." This is about the messenger, not the message. Distrust or lack of respect for the person initiating the change can create a barrier. It might stem from past experiences, perceived incompetence, or lack of credibility. When I work with leaders to identify which category resistance falls into, the clarity that follows helps us take targeted, practical steps to overcome it. - To address the "I don't get it" challenge, focus on clear, accessible communication. Share the vision, benefits, and roadmap in a way that resonates. Use stories, real-life examples, or data to make the case relatable and tangible. Give people space to ask questions and clarify concerns—often, understanding alone can build alignment. - To address the "I don't like it" challenge, emphasize empathy. Acknowledge potential impacts on routines, comfort zones, or values, and seek input on adjustments that could reduce disruption. If possible, give people a sense of control over aspects of the change; this builds buy-in by involving them directly in shaping the solution. - And to address the "I don't like you" challenge, solving for the other two challenges will help. You can also openly address past issues, if relevant, and demonstrate genuine commitment to transparency and collaboration Effective change isn’t just about the idea—it’s about knowing how to bring people along with you. #change #ideas #initiatives #collaboration #innovation #movingForward #progress #humanBehavior

In a world where stability feels comforting, your capacity to navigate uncertainty determines what's truly possible. According to McKinsey & Company's 2025 Adaptability Index, organizations with high change readiness outperform competitors by 52% in market share growth and demonstrate 47% faster recovery from market disruptions. Here are three ways to transform change resistance into strategic advantage: 👉 Create "future-back thinking" rituals. Regularly practicing visualization of desired future states before mapping backward reduces change anxiety by 64%. Design structured processes that normalize positive future imagination as a core organizational competency. 👉 Implement "change partnership" protocols. Pair stability-oriented team members with naturally adaptive colleagues to create balanced change navigation teams. These partnerships demonstrate 3.4x greater implementation success than traditional top-down change management. 👉 Practice "possibility mapping". Replace threat-response with opportunity identification when disruption emerges. Build adaptive capacity by immediately documenting three potential advantages for every perceived challenge in the change landscape. This works and neuroscience confirms it: constructive change engagement activates your brain's reward pathways rather than threat responses, enhancing creativity, reducing cortisol, and enabling higher-order problem-solving. Your organization's resilience isn't built on rigid planning—it emerges from a culture where change becomes the most reliable competitive advantage. Coaching can help; let's chat. Follow Joshua Miller #executivecoaching #change #mindset

When I joined Khan Academy, we were just four people in a small office, united by a vision of bringing free education to everyone, everywhere. Over the years, we grew to hundreds of employees, reaching over 100 million students worldwide. This exponential growth brought a significant challenge: how do you scale a team without losing the culture and values that made the organization special? The most crucial lesson I learned was that culture doesn't scale automatically - it demands constant attention and effort. The best way I found to attend to culture was to treat your culture like a product. You have to design it. As we grew, it became increasingly important to consider how to help team members learn about and carry the culture forward. Here are three strategies that helped us maintain our culture during rapid growth: 1. Over-communicate the Mission and the Principles that Guide it: As our team grew, we doubled down on ensuring everyone felt connected to our mission and understood our principles. Three of the most important principles were to focus on the student, Always be learning, and deliver exceptional ROI for donors. We regularly shared stories of how our work impacted students' lives, and what we learned from failures and successes, and calculated the number of learning minutes to keep the team aligned with our "why" and “how” and motivated by our shared purpose. 2. Create Rituals that Reinforce Values: We have meaningful rituals, such as starting meetings with student success stories and celebrating what teams learned, not just what they accomplished when we gave status updates. We also organized a yearly talent show and encouraged people to showcase new talents and skills. These practices served as constant reminders of our principles in action. 3. Adapt, but Stay True to Core Values: Growth necessitated changes in processes, tools, and communication methods. For example, we used to be able to share what we were learning during all-hands meetings, but at some point, it became impossible for each team to give an update. As part of our commitment to learning, we began to document our learnings and shared long-form asynchronous updates with everyone. We then shared summaries during all-hands meetings. Scaling a team while preserving its culture is challenging, and we weren’t always successful, either. But we were lucky that the team let us know when they thought we weren’t living up to the mission or principles and encouraged us to make changes.  It is achievable if you remain open to feedback and stay focused on core principles. What strategies have you employed to maintain culture as your team or organization grew?

Employees faced 10 major organizational changes in 2024—up from just 2 in 2016. At the same time, their ability to cope with change has dropped from 74% to 43%. The result? Frustration, exhaustion, and burnout. We can’t always control how much change happens, but we can control how we communicate it. Here’s what makes the difference:   ✔ Clarify the WHY—Employees need to understand the reason behind change, not just the what and when. ✔ Simplify communication—A flood of branded initiatives can feel overwhelming. Tie changes back to a bigger purpose. ✔ Acknowledge the impact—Be honest about challenges. Transparency builds trust and helps employees adjust. Change fatigue is real, but leaders who communicate with clarity and empathy will create workplaces where employees feel supported, not just disrupted. #leadership #changemanagement #employeeburnout

Imagine this: You, the visionary founder, see the big picture— Because it comes from you. It probably originated from a deep personal conviction. To you, it’s clear as day. But there’s just one problem: This vision, as vibrant as it is in your mind, isn’t understood by everyone in your organization. Not yet, anyway— It feels like you’re pointing at a giant cloud saying, “Do you see it? It’s there.” And your people don’t. Why? Because the vision can’t only live in you. Your challenge and opportunity is to embed the vision into the very fabric of the company. From the C-suite to the front lines. And that’s way harder than it sounds. I call it “vision adoption.” It's a big part of what we do for organizations. We lead the inception of your vision to its fullest understanding, acceptance, and integration into your operations, culture, and brand. It’s necessary for turning aspirations into reality. So what do you do? 1️⃣ Consistently Vision-Cast Clear, consistent messaging from you ensures that the vision is not only understood at all levels, but embraced too. Articulate the vision's relevance to each department and role. Make it part of your daily conversations. 2️⃣ Cultural Integration Work your vision into company culture through intention — it has to echo daily through your core values, behaviors, and rituals. The vision must be more than a dream. Employees have to experience it through your SOPs, decisions, and strategies down to the tiniest detail. It guides everything you do. 3️⃣ Leadership Engagement The only acceptable leadership style for a visionary company is leading by example — nothing else will ensure buy-in from your workforce. Every vision decision a CEO or executive team makes that isn't aligned with the vision will reflect 10x more intensely in the diminishing commitment of the regular employee. 4️⃣ Empowerment and Ownership Every team member — regardless of title — must see themselves as indispensable to the success of the vision. This is empowerment. That empowerment leads to innovation. And that innovation translates to proactive, self-initiated problem-solving aligned with the vision. And that’s pure vision adoption in action. It’s the difference between a vision only you can see... …and a vision that your whole company actively participates in realizing. Motto® 🏴

Too often sales managers and VP's 'Set Expectations' but then are SHOCKED when people don't follow through. More often than not it's because they skipped some VERY important steps when it comes to rolling out anything new. So for change management to really occur, any new process, these are the steps you have to follow. 1. Sell vs Tell - Sell WHAT you want done. Tell the story. Tell the impact. Sell the WHAT, not just tell it. 2. Explain the how - Aka WGLL (wiggle aka what good looks like) - Here is what good looks like. 3. Teach and Train - Don't just assume people know how to do it! You have to actually teach it step by step. 4. Get Agreement and Commitment - You need direct agreement back saying 'yes I will do this thing and I feel confident i can do this thing' 5. Do it together - The first few weeks/iterations ideally are done as a group. Get the momentum going, get the questions out of the way, etc. 6. Inspect and Follow Up - Don't let weeks go by and THEN check in. That needs to be done before something is due AND after. Don't wait for the miss. 7. The 4 R's - Recognize (If they did it, recognize them for it!) Reward (same idea, what does it unlock) Repercussion (If they didn't what are the repercussions) Repeat/Repetition (Keep it going. Review, Update, etc) This is change management. So if there are certain things your team is supposed to be doing but arent... Go to these 7 steps. Did you miss something?

This chart is a wake-up call for executive communicators. According to Ragan’s 2025 Communications Benchmark Report, the most effective way to connect senior leadership’s messaging to employees is no longer town halls. It’s email, by a wide and growing margin. In 2023, town halls were the clear leader (68%). By 2025? Email is No. 1 at 66%, while town halls have dropped to 62%. And small group meetings? Down from 44% to just 20% in two years. What does this shift tell us? It’s not about the format. It's about how employees consume information. Employees are busy. Many are hybrid or remote. And attention is limited. They want leadership updates in a format they can skim, revisit, and reference on their own time. This doesn’t mean we abandon live communication. Far from it. But it does mean executive comms pros need to: ✅ Master the art of writing clear, concise, human-centered emails from leaders No more corporate jargon or vague updates. Executives need help sounding like people, not press releases. ✅ Use town halls for what they do best: connection, not information dumps If email delivers the “what,” live meetings need to deliver the why and the feel. Energy, alignment, vision. Make them moments that matter. ✅ Build layered strategies A single message from the CEO won’t resonate equally through a workforce of 10,000+. Repetition, context, and channel variety still matter. But email is now table stakes. As how people use different channels evolves, so must we.