Building A Change Management Culture For Performance Excellence

You can't out-coach a toxic environment. But here's the other side: Broken talent systems and outdated people strategies hurt even the best performers. Last year, I worked with a tech company that understood this balance. They didn't just bring us in for leadership development. They brought us in WHILE they rebuilt their systems. Same timeline. Same urgency. Same commitment. Here's what that looked like: While our team at Perfeqta worked with managers on difficult conversations, we worked with HR to redesign their feedback processes. While we built inclusive leadership skills, they updated promotion criteria. While executives learned new ways to lead, the company addressed pay gaps. The magic wasn't in the coaching and training alone. It was in the alignment across people, process, and performance. Too many companies treat people development and culture as separate initiatives. They'll invest in their leaders in Q1. Then maybe look at systems in Q3. If there's budget left. But transformation doesn't work in silos. Your best people need both: • Skills to lead differently • An environment that supports their ability to do it Think about it: What's the point of teaching someone to innovate if your systems punish risk? Why develop inclusive leaders if your policies stay exclusive? How can new behaviors stick when old systems pull people back? The companies that get extraordinary results understand this: People change and system change amplify each other. They work together or they don't work at all. So yes, invest in your leaders. Development is imperative. But also: • Audit what behaviors you actually reward • Align your policies with your stated values • Hold everyone accountable to new standards • Measure both individual growth AND environmental shifts It's not either/or. It never was. — Hi, I'm Latesha, a workplace culture strategist who helps companies align people development with system change. Follow for guidance on leadership and building high-performing cultures.

Teams don't need another framework. They need a leader willing to do the hard work. Three themes guide every successful reset: ✅ Change requires honoring the past and building the future ✅ Trust is rebuilt through actions, not just words ✅ Culture lives in daily micro-decisions 9 Lessons to Turnaround a Struggling Team: 1. Honor the Past ↳ Skip the blame game ↳ Recognize those who weathered the storms 2. Name What Stops Here ↳ Be ruthlessly clear about changes ↳ Let them help write the new rules 3. Own Your Role ↳ Admit your mistakes first ↳ Show vulnerability to build trust 4. Reset the Target ↳ Paint a clear 6-month picture ↳ Make excellence visible 5. Define Winning Behaviors ↳ Cut the corporate jargon ↳ Show exactly what good looks like 6. Create New Rituals ↳ Build unbreakable habits ↳ Design moments that matter 7. Embrace Iterations ↳ Accept messy progress ↳ Win small, learn fast 8. Rebuild Trust Daily ↳ Start from zero ↳ Match words with actions 9. Catch Them Winning ↳ Highlight specific behaviors ↳ Reinforce what matters most The team craves a turnaround. They need you to take the first step. 🔔 Follow Marsden Kline for more ♻️ Share to help someone Carousel by Dave Kline

Success leaves clues. So does business failure. The difference between thriving companies and failing ones? Implementing transformation in the wrong sequence. Leaders who struggle with a dysfunctional workplace often miss a fundamental truth: cultural transformation can follow a specific, predictable process. The 4 D's of Cultural Change are a game-changer: 1. DEMONSTRATE Culture change begins with what you DO, not what you SAY. Your team watches every move you make, especially during stress and conflict. I've coached founders with toxic cultures who transformed their companies by starting with their own behavior. One founder began openly acknowledging when he was wrong - within weeks, his team followed suit. No mandate needed. Your actions broadcast priorities louder than words. Want psychological safety? Publicly thank someone for challenging your idea. 2. DEFINE Only after consistently demonstrating behaviors should you name the behavior as a desired cultural value. You're not inventing culture – you're articulating what's already emerging. Founders I've coached only formalize values after weeks of modeling those behaviors. By then, the team understands what the words mean through experience. Words create powerful shortcuts once behaviors are established. 3. DEMAND This is where most leaders mistakenly start – with demands before demonstration. And this is why so many leaders get frustrated trying to change culture. I've seen countless founders demand "intellectual honesty" before modeling it themselves. They get compliance but not commitment. After months of sharing their own errors, demanding the same behavior actually sticks. Your demands gain moral authority when they match your behavior. 4. DELEGATE The final step is building systems that maintain culture without your constant presence. Culture becomes truly embedded when it runs without you. The most successful founders I coach implement: • "Learning from Failure" sessions in team meetings • Peer recognition systems tied to values • Performance evaluations based on cultural alignment, not just results The most powerful cultural systems allow team members to hold each other accountable. Most leaders want culture change without personal change. They follow frameworks without doing the inner work. Through coaching dozens of founders, I've observed this consistently: The leaders who create lasting culture embody the transformation first. This requires uncomfortable self-awareness: Seeing your own patterns clearly. Understanding how your behavior creates ripple effects. Being willing to change first. At Inside-Out Leadership, we help founders combine leadership development with deep inner work. The result? Leaders who transform their cultures sustainably by transforming themselves first. When you demonstrate change, define it clearly, set expectations, and build systems... You don't just change culture. You transform your company from the inside out.

I was asked in an interview recently how do you build culture in an organization. My thoughts. 1. Align Culture with Organizational Strategy • Define the Desired Culture: Start by identifying the behaviors, mindsets, and attitudes that will support your organization’s strategic objectives. • Communicate the “Why”: Ensure employees understand how cultural values connect to the company’s purpose and success. Clear messaging from leadership about how behaviors tie to business outcomes is crucial. 2. Embed Values into Everyday Practices • Recruitment and Onboarding: Hire people whose values align with the organization’s. Reinforce cultural expectations from day one. • Performance Management: Build values into goal-setting, feedback, and evaluation processes. Recognize and reward employees who exemplify the desired culture. • Leadership Modeling: Leaders must embody the culture in their actions, decisions, and communication. Culture flows from the top down. 3. Build Systems that Reinforce Culture • Recognition Programs: Celebrate employees who demonstrate behaviors aligned with company values — not just top performers but also those who uphold integrity, innovation, or teamwork. • Training and Development: Provide learning opportunities that reinforce cultural values. For example, if adaptability is key, offer change management workshops. • Policies and Processes: Ensure HR practices (e.g., promotion, performance reviews, and rewards) reinforce the desired culture. 4. Empower Employees to Drive Culture • Culture Champions: Identify and empower employees across levels to model and promote cultural behaviors. • Employee-Led Initiatives: Create space for employees to suggest ideas that align with the organization’s values 5. Reinforce Culture Through Communication • Storytelling: Share real examples of employees living the culture in newsletters, meetings, or company-wide platforms. • Rituals and Routines: Develop meaningful traditions that reinforce values. 6. Measure and Evolve the Culture • Employee Feedback: Regularly gather input through engagement surveys, focus groups, or one-on-ones to assess cultural alignment. • Track Cultural Metrics: Use data like retention rates, (eNPS), and performance outcomes to measure cultural success. • Adapt as Needed: Culture isn’t static. Reassess as business strategies evolve to ensure alignment. Key Takeaway: An amazing culture is built when values are embedded into how the organization operates — from hiring to leadership behavior, performance management, and recognition. When culture directly supports strategy, it becomes a driving force for employee engagement, retention, and business success.