Creating a Culture of Innovation Through Change Management

Most people say they’ve transformed culture. Few actually have. I was once told that in large organizations, culture change is like turning an aircraft carrier: slow, painful, and barely perceptible. That might be true if you settle for surface-level change. But I didn’t have that luxury. At a healthcare company with 80,000 employees, I wasn’t hired to run HR. I was brought in to reimagine it - as Chief People Innovation Officer, tasked with transforming how people experienced their work across hundreds of locations, acquired entities, and entrenched silos. And we did it. Not with strategy decks or slogans. We started with people. 1. Real research, not just surveys We didn’t open a “best practices” playbook. We had thousands of real conversations. We asked: What connects you to your work? What breaks your spirit? From that, we found the common thread: the drive to deliver extraordinary care. That insight became our EVP, not a brand line, but a rally cry. 2. Our Employee Value Prop became the operating system Most companies treat EVP as a marketing tool. We used it to rewire decisions across the employee lifecycle. We hired for values, not just skills. Rebuilt onboarding to connect every hire to purpose. Challenged policies that didn’t reflect who we said we were. The EVP wasn’t a campaign. It was our blueprint. 3. Innovation, everywhere To build a culture of innovation, we democratized it. We launched: A company-wide Innovation Challenge to surface bold ideas from the frontlines. An “Everyday Innovation” platform to spotlight small wins. A design-thinking toolkit for managers so innovation lived in every unit, not just HQ. 4. Results that mattered Cost-per-hire dropped. Quality of hire rose. Trust and purpose scores spiked, so did patient satisfaction. Retention improved. The biggest win? Leaders stopped asking if culture mattered. They started asking how to scale it. 5. The right partners push you beyond the expected We didn’t just hire consultants. We brought in provocateurs. Thinkers from outside healthcare who challenged our assumptions. One of them now runs their own venture, Fauna. That’s the ripple effect of great thinking. Here’s the truth: Real culture change doesn’t come from town halls or t-shirts. It comes from aligning strategy to people, and people to purpose. It’s hard, messy, nonlinear work. But when done right, it redefines what’s possible. Not just for the organization, but for everyone inside it. If your EVP is buried in a slide deck, you’re leaving transformation on the table. Want to bring it to life? DM me so I can share more of the story, or better yet, reach out to the folks at Fauna. They were with me every step of the way. Maybe its time you tried something new.

HOW TO CREATE SAFE SPACES FOR UNSAFE IDEAS You hire brilliant people and tell them to innovate. Then you make it impossible for them to do so. Most companies develop an immune system that rejects new ideas like they're some kind of virus. Here are the five innovation killers you need to spot and eliminate: KILLER #1: DEMANDING CRYSTAL BALL ACCURACY You want detailed business cases for projects that are inherently uncertain. The fix: Create different approval processes for exploration vs. execution. Exploration projects get smaller budgets and you measure success by what you learn, not what you earn. KILLER #2: BEING SCARED OF EVERYTHING Your processes are designed to avoid any downside risk, which also kills any upside potential. The fix: Separate "experiments you can't afford to mess up" from "experiments you can't afford not to try." Different projects, different comfort levels with risk. KILLER #3: MAKING INNOVATION FIGHT FOR SCRAPS Innovation projects have to compete with your proven money-makers for resources. The fix: Set aside dedicated innovation resources. 10% of engineering time, 5% of budget, just for projects where you don't know what'll happen. KILLER #4: JUDGING EVERYTHING ON QUARTERLY RESULTS You evaluate innovation projects on the same timelines as your day-to-day operations. The fix: Innovation gets measured by learning cycles, not calendar quarters. Success is about insights you gain, not deadlines you hit. KILLER #5: THINKING FAILURE MEANS SOMEONE SCREWED UP You define success as "execute the original plan perfectly." The fix: Success becomes "figure out what works as fast as possible." Changing direction gets celebrated, not punished. The framework that can transform your innovation culture: EXPLORE → EXPERIMENT → EXECUTE EXPLORE PHASE: Small budget, big questions. Win = quality insights. EXPERIMENT PHASE: Medium budget, specific hunches. Win = fast validation (or fast failure). EXECUTE PHASE: Full budget, proven concept. Win = flawless delivery. Different phases, different rules, different ways to win. Companies don't lack innovative ideas. They lack innovative environments. QUESTIONS TO DIAGNOSE YOUR INNOVATION IMMUNE SYSTEM: ❓How many good ideas die in approval meetings instead of real-world tests? ❓What percentage of your "failed" projects actually teach you something valuable? ❓How long does it take to get approval for a $10K experiment vs. a $10K efficiency upgrade? ❓Do your best people feel comfortable pitching risky ideas? If your best employee came to you tomorrow with a risky but potentially game-changing idea, would they feel safe pitching it? *** I’m Jennifer Kamara, founder of Kamara Life Design. Enjoy this? Repost to share with your network, and follow me for actionable strategies to design businesses and lives with meaning. Want to go from good to world-class? Join our community of subscribers today: https://lnkd.in/d6TT6fX5 

Executives and employees continue to tussle over return-to-office and AI adoption. Mandates aren't working, but neither does individual chaos. There's a better path forward. I've been working with senior leaders navigating both workplace flexibility and AI adoption, and here's what's striking: the organizations succeeding at one tend to excel at both. Those struggling? They're making identical mistakes. We're repeating the same management failures: Only 25% of managers are trained to lead distributed teams. Only 22% of firms have clear AI adoption plans. After working with dozens of companies, talking with hundreds of leaders and listening to employee and experts, I've identified four pillars that drive success: 🎯 Talent Strategy: Know your "why" and your "who" before mandating anything: am I after top talent, does deep engagement matter, and if so are we willing to invest in human-centered leadership? 📊 Outcomes-Based Management: Measure results, not badge swipes or tool usage. Clear goals and transparent communication unlock alignment, build momentum, and enable trust. 👥 Team-Centered Approach: Teams are where real transformation actually happens; managers and employees building norms and redesigning how they work together. 📚 Learning Culture: Building learning mindset organizations requires investments in experimentation, iteration and support -- and a mindset that knows you're never "done" getting better at how you work. The companies thriving five years from now won't be those with the "right" hybrid policy or "best" AI tools. They'll be the ones that built cultures capable of evolving with whatever changes come next. But I need your input: Which of these four pillars is your biggest challenge right now? Are you struggling with unclear strategy, activity-focused metrics, top-down mandates, or one-time policy thinking? Full framework and diagnostic tool: https://lnkd.in/gyc9ucNA What am I missing? Where do you see organizations getting this right? #FutureOfWork #Leadership #ChangeManagement

86% of Breakthrough Innovations Happen When We Pause to Wonder "What If?", Yet Most Leaders Fill Calendars Too Full for Curiosity Scrolling through LinkedIn on this relaxed Saturday morning, Khozema Shipchandler's celebration of Twilio's 400th patent caught my attention. His words about innovation being "our engine" rather than just a buzzword resonated deeply as I sip my coffee, mind wandering beyond weekday constraints. What truly powers innovative cultures and discovered fascinating patterns: → Space Creates Breakthroughs Organizations that build legitimate "think time" into workweeks see 3.7x more employee-generated innovations. Companies with protected thinking hours experience significant creative output, yet 78% of knowledge workers report having zero unstructured thinking time. ↳ As Khozema noted, each innovation represents "a spark of curiosity, a bold idea, & the drive to build something new" → Psychological Safety Drives Bold Thinking Teams with high psychological safety produce 41% more innovative solutions than peers. When employees feel secure taking risks without fear of ridicule, organizations experience 37% fewer implementation failures and 2.5x faster idea-to-market cycles. → Cross-Pollination Transcends Boundaries Our analysis shows 68% of transformative business ideas originate from outside industry frameworks, often sparked during moments of relaxation or unexpected connections that traditional work structures rarely accommodate. ↳ Organizations breaking down silos see innovation rates triple compared to those with rigid department boundaries Cultivating Curiosity-Driven Culture ✦ Inspiration Catalysts – Install physical and digital spaces where employees share articles, ideas or thoughts that sparked "what if" moments, creating continuous innovation triggers. ✦ Celebration Rituals – Implement storytelling practices highlighting both successful innovations and valuable "productive failures," reinforcing that exploration is valued alongside execution. ✦ Connection Architecture – Design both physical and digital environments that facilitate unplanned interactions across functions, knowing innovation thrives at intersections. ✦ Reflection Rhythms – Build regular pauses into organizational cadence—like I'm enjoying this Saturday—where stepping back allows patterns and possibilities to emerge. The most innovative organizations recognize that building creative culture requires both structure and space—systems that nurture curiosity while providing the safety and resources to transform questions into impact. What's one unexpected source that's sparked your best innovation? Love exploring possibilities, Joe PS: We are building People Atom, the private network where forward-thinking HR leaders and founders learn to balance structured execution with creative exploration to transform innovation cultures. Our first private roundtable for CHRO's is scheduled on July 11th in Chennai (DM me for details)

Success leaves clues. So does business failure. The difference between thriving companies and failing ones? Implementing transformation in the wrong sequence. Leaders who struggle with a dysfunctional workplace often miss a fundamental truth: cultural transformation can follow a specific, predictable process. The 4 D's of Cultural Change are a game-changer: 1. DEMONSTRATE Culture change begins with what you DO, not what you SAY. Your team watches every move you make, especially during stress and conflict. I've coached founders with toxic cultures who transformed their companies by starting with their own behavior. One founder began openly acknowledging when he was wrong - within weeks, his team followed suit. No mandate needed. Your actions broadcast priorities louder than words. Want psychological safety? Publicly thank someone for challenging your idea. 2. DEFINE Only after consistently demonstrating behaviors should you name the behavior as a desired cultural value. You're not inventing culture – you're articulating what's already emerging. Founders I've coached only formalize values after weeks of modeling those behaviors. By then, the team understands what the words mean through experience. Words create powerful shortcuts once behaviors are established. 3. DEMAND This is where most leaders mistakenly start – with demands before demonstration. And this is why so many leaders get frustrated trying to change culture. I've seen countless founders demand "intellectual honesty" before modeling it themselves. They get compliance but not commitment. After months of sharing their own errors, demanding the same behavior actually sticks. Your demands gain moral authority when they match your behavior. 4. DELEGATE The final step is building systems that maintain culture without your constant presence. Culture becomes truly embedded when it runs without you. The most successful founders I coach implement: • "Learning from Failure" sessions in team meetings • Peer recognition systems tied to values • Performance evaluations based on cultural alignment, not just results The most powerful cultural systems allow team members to hold each other accountable. Most leaders want culture change without personal change. They follow frameworks without doing the inner work. Through coaching dozens of founders, I've observed this consistently: The leaders who create lasting culture embody the transformation first. This requires uncomfortable self-awareness: Seeing your own patterns clearly. Understanding how your behavior creates ripple effects. Being willing to change first. At Inside-Out Leadership, we help founders combine leadership development with deep inner work. The result? Leaders who transform their cultures sustainably by transforming themselves first. When you demonstrate change, define it clearly, set expectations, and build systems... You don't just change culture. You transform your company from the inside out.