Change Management And Innovation

In 2021, I proposed an initiative I thought was brilliant—it would help my team make faster progress and better leverage each member's unique skills. Brilliant, right? Yet, it didn’t take off. Many ideas or initiatives fail because we struggle to gain buy-in. The reasons for resistance are many, but Rick Maurer simplifies them into three core categories: (1) "I don’t get it" Resistance here is about lack of understanding or information. People may not fully grasp the reasons behind the change, its benefits, or the implementation plan. This often leaves them feeling confused or unsure about the impact. (2) "I don’t like it" This is rooted in a dislike for the change itself. People might feel it disrupts their comfort zones, poses a negative impact, or clashes with personal values or interests. (3) "I don’t like YOU." This is about the messenger, not the message. Distrust or lack of respect for the person initiating the change can create a barrier. It might stem from past experiences, perceived incompetence, or lack of credibility. When I work with leaders to identify which category resistance falls into, the clarity that follows helps us take targeted, practical steps to overcome it. - To address the "I don't get it" challenge, focus on clear, accessible communication. Share the vision, benefits, and roadmap in a way that resonates. Use stories, real-life examples, or data to make the case relatable and tangible. Give people space to ask questions and clarify concerns—often, understanding alone can build alignment. - To address the "I don't like it" challenge, emphasize empathy. Acknowledge potential impacts on routines, comfort zones, or values, and seek input on adjustments that could reduce disruption. If possible, give people a sense of control over aspects of the change; this builds buy-in by involving them directly in shaping the solution. - And to address the "I don't like you" challenge, solving for the other two challenges will help. You can also openly address past issues, if relevant, and demonstrate genuine commitment to transparency and collaboration Effective change isn’t just about the idea—it’s about knowing how to bring people along with you. #change #ideas #initiatives #collaboration #innovation #movingForward #progress #humanBehavior

Most change initiatives don't fail because of the change that's happening, they fail because of how the change is communicated. I've watched brilliant restructurings collapse and transformative acquisitions unravel… Not because the plan was flawed, but because leaders were more focused on explaining the "what" and "why" than on how they were addressing the fears and concerns of the people on their team. People don't resist change because they don't understand it. They resist because they haven't been given a compelling story about their role in it. This is where the Venture Scape framework becomes invaluable. The framework maps your team's journey through five distinct stages of change: The Dream - When you envision something better and need to spark belief The Leap - When you commit to action and need to build confidence The Fight - When you face resistance and need to inspire bravery The Climb - When progress feels slow and you need to fuel endurance The Arrival - When you achieve success and need to honor the journey The key is knowing exactly where your team is in this journey and tailoring your communication accordingly. If you're announcing a merger during the Leap stage, don't deliver a message about endurance. Your team needs a moment of commitment–stories and symbols that anchor them in the decision and clarify the values that remain unchanged. You can’t know where your team is on this spectrum without talking to them. Don’t just guess. Have real conversations. Listen to their specific concerns. Then craft messages that speak directly to those fears while calling on their courage. Your job isn't just to announce change, but to walk beside your team and help your team understand what role they play in the story at each stage. #LeadershipCommunication #Illuminate

I keep returning to Damon Centola’s research on how #change spreads. Not because it’s clever. Because it’s true. Centola found that change doesn’t move like information. You can’t push it through announcements or clever messaging. It spreads through behavior, #trust, and networks. He calls it complex contagion, and it tracks with what I see inside organizations every day. People don’t change because someone at the top says so. They change when they see people they trust doing something new. Then they see it again. Then maybe one more time. That’s when it starts to feel real. That’s when it moves. Here’s what Centola’s research shows actually makes change stick: - Multiple exposures. Once isn’t enough. People need to encounter the new behavior several times from different people. - Trusted messengers. It’s not about role or rank. It’s about credibility in the day-to-day. - Strong ties. Close, high-trust relationships are where change actually moves. - Visible behavior. People need to see it being done, not just hear about it. - Reinforcement over time. Real change takes repetition. One wave won’t do it. This flips most #ChangeManagement upside down. It’s not about the rollout or coms plan. It’s about reinforcing new behaviors inside the real social structure of the organization. So, if you are a part of change, ask your team and self: 1. Who are the people others watch? 2. Where are the trusted connections? 3. Is the behavior visible and repeated? 4. Are you designing for reinforcement or just awareness? Change isn’t a #communication problem. It’s a network pattern. That’s the shift. That’s the work. And that’s what I help teams build.

OK Boomer, Gen Z Doesn't Want Your 2000s Change Management Playbook! A leader was puzzled over why their meticulously planned technology rollout was meeting unexpected resistance from newer employees. The communication plan was comprehensive, training well-documented, and leadership aligned. The problem? Their entire change approach was designed for a workforce that no longer exists. 💼 Generation Z Has Entered the Workforce Born between 1997-2012, Gen Z now constitutes over 20% of the workforce. They're not just younger millennials – they're the first true digital natives with fundamentally different expectations for organizational change. The generational shift demands we rethink core OCM practices: ⚡ Communication: From Documents to Micro-Content Traditional Approach: Multi-page email announcements, detailed PDF attachments, formal town halls  Gen Z Expectation: 60-second explainer videos, visual infographics, authentic peer messaging When one bank shifted from traditional change communications to micro-content delivered through multiple channels, engagement rates increased by 64% among Gen Z employees. 🤝 Engagement: From Involvement to Co-Creation Traditional Approach: Change champions appointed to represent teams Gen Z Expectation: Direct participation in design, transparent feedback loops, social proof Gen Z employees are 3x more likely to disengage from changes without visible impact within 30 days. They expect their input to be implemented rapidly and visibly. 🌱 Motivators: From Compliance to Purpose Traditional Approach: Focus on organizational benefits and necessity Gen Z Expectation: Focus on personal impact, societal value, and authentic rationale A financial tech transformation that reframed messaging around customer benefit and social impact saw higher adoption rates among Gen Z than when using traditional business case messages. 🦋 Timeline: From Projects to Continuous Evolution Traditional Approach: Defined projects with clear start/end dates Gen Z Expectation: Agile, iterative changes with regular improvements Gen Z has grown up with software that updates weekly or daily. The concept of a "frozen" system post-implementation makes little sense to them. 📖 Your OCM 2.0 Playbook To evolve your change approach for the next generation: - Replace monolithic communications with multi-format micro-content - Build social proof through peer advocacy, not just leadership messaging - Connect changes to meaningful impact, not just business metrics - Implement feedback visibly and rapidly - Embrace continuous improvement over "project completion" Gen Z isn't resistant to change—they're resistant to change management that feels outdated, inauthentic, or disconnected from their digital reality. Has your organization updated its change approach for Gen Z employees? What generational differences have you observed in change receptivity? #ChangeManagement #GenZ #DigitalTransformation #FutureOfWork #OrganizationalChange

When product updates cross borders, legal risks follow. Most legal teams focus on contracts, compliance, and IP. But what happens when a product decision accidentally steps into geopolitics? Google’s renaming of the Gulf of Mexico to the Gulf of America is a textbook example—what seemed like a simple update is now a potential international legal battle. Legal risk isn’t just about regulations. When a product change affects national identity, territorial claims, or cultural sensitivity, it moves into the realm of sovereignty and international law. Google followed its standard policy of using official government sources—but did it account for the fact that countries disagree on what’s official? One overlooked strategy for product counsel: scenario testing with international legal and policy teams. Before rolling out changes with geopolitical impact, simulate potential government reactions. If a country like Mexico or Cuba had been in the room, would this update have looked like a legal risk instead of a routine product tweak? To get ahead of these issues, ask: Does this change touch on politically sensitive topics? Are we relying on one government’s position, and could that create international backlash? Have we tested how different jurisdictions will perceive the change—legally and culturally? Legal isn’t just an after-the-fact clean-up crew. The best product lawyers spot these risks before they turn into lawsuits. What’s your team doing to make sure legal is part of the product development process—not just damage control? -------- 💥 I’m Olga V. Mack 🔺 Expert in AI & transformative tech for product counseling 🔺 Upskilling human capital for digital transformation 🔺 Leading change management in legal innovation & operations 🔺 Keynote speaker on the intersection of business, law, & tech 🔝 Let’s connect 🔝 Subscribe to Notes to My (Legal) Self newsletter

This stat really struck me: most breakthrough innovations come from executing existing ideas in new ways. Our first instinct when seeking change is often to look outward for something entirely new. New habits, new tech, complete overhauls, etc. But especially when we need to be cost-conscious, we need to embrace a different mindset. Look inward first. Scale what's working. Rigorously analyze what isn't – can you extract value or apply it differently? Innovation isn't always about the never-before-seen. It's often about leaning into what works, exploring all its uses, and sparking small wins into something transformational.   I saw this firsthand at HSN when we launched HSN Arcade. The idea was innovative, but simple: combine casual online gaming with ecommerce to create a fun “Watch, Shop, and Play” experience. It all started when I saw someone totally hooked on Candy Crush. That got me thinking, how can we integrate gamification into our platform using our brands and talent as personalities? In the process, we brought that same addictive, engaging experience into HSN’s digital platform. Not only was it highly engaging, but it also had a drastic impact on business performance. Players visited 3x more often, spent 3x more time on the platform, and spent 3x more money with us. And remember HSN Shop by Remote? It was groundbreaking, but at its core, it was about understanding our audience's growing desire for more convenient, accessible ways to shop. These weren’t just innovative projects, they were bold moves powered by a willingness to ask, “What if?” instead of panicking over “What now?”   So, let's not fall into the trap of believing that innovation demands a complete overhaul. Embrace the nuances within your existing frameworks. Cultivate a culture that thrives on smart experimentation. And most importantly, empower your teams to see the current ideas as the critical starting points for your next big breakthrough. They just might need to be explored and connected in a whole new way.

Governance and change management / change leadership will make or break your CX efforts. Here's what you need to do now if you don't have these topics locked down: 1. Establish a clear governance framework Ensure there is clarity around who is responsible for decision-making, execution, and oversight of CX initiatives. Develop and enforce policies, standards, and best practices that guide the implementation and maintenance of CX strategies. Form committees that include representatives from key departments to oversee and ensure alignment with organizational goals. Make sure these governance forums ladder up to more senior forums, so you're leveraging and aggregating what's already been done. 2. Foster strong leadership and stakeholder engagement Secure active sponsorship and commitment from senior leadership to drive CX initiatives. Engage stakeholders across different functions to ensure broad support and alignment with CX goals. Maintain open lines of communication to keep stakeholders informed and involved in the change process. 3. Implement robust change management practices Adopt a structured change management framework (e.g., ADKAR, Kotter’s 8-Step Process) to guide transitions. Provide training programs to equip employees with the skills and knowledge needed to embrace and implement changes. Establish metrics and KPIs to monitor the progress of change initiatives and make data-driven adjustments as needed. 4. Develop a comprehensive risk management plan Conduct thorough risk assessments to identify potential challenges and obstacles to CX initiatives. Develop strategies to mitigate the identified risks, including contingency plans for various scenarios. Regularly review and update the risk management plan to address new risks and changing circumstances. 5. Leverage technology and data analytics Implement strong data governance practices to ensure data quality, security, and compliance. Utilize advanced analytics to gain insights into customer behaviors, preferences, and feedback to inform decision-making. Ensure seamless integration of CX technologies with existing systems to streamline processes and enhance efficiency. What are you doing to ensure your governance and change management / change leadership efforts are best-in-class? #customerexperience #changemanagement #changeleadership #business

Executives and employees continue to tussle over return-to-office and AI adoption. Mandates aren't working, but neither does individual chaos. There's a better path forward. I've been working with senior leaders navigating both workplace flexibility and AI adoption, and here's what's striking: the organizations succeeding at one tend to excel at both. Those struggling? They're making identical mistakes. We're repeating the same management failures: Only 25% of managers are trained to lead distributed teams. Only 22% of firms have clear AI adoption plans. After working with dozens of companies, talking with hundreds of leaders and listening to employee and experts, I've identified four pillars that drive success: 🎯 Talent Strategy: Know your "why" and your "who" before mandating anything: am I after top talent, does deep engagement matter, and if so are we willing to invest in human-centered leadership? 📊 Outcomes-Based Management: Measure results, not badge swipes or tool usage. Clear goals and transparent communication unlock alignment, build momentum, and enable trust. 👥 Team-Centered Approach: Teams are where real transformation actually happens; managers and employees building norms and redesigning how they work together. 📚 Learning Culture: Building learning mindset organizations requires investments in experimentation, iteration and support -- and a mindset that knows you're never "done" getting better at how you work. The companies thriving five years from now won't be those with the "right" hybrid policy or "best" AI tools. They'll be the ones that built cultures capable of evolving with whatever changes come next. But I need your input: Which of these four pillars is your biggest challenge right now? Are you struggling with unclear strategy, activity-focused metrics, top-down mandates, or one-time policy thinking? Full framework and diagnostic tool: https://lnkd.in/gyc9ucNA What am I missing? Where do you see organizations getting this right? #FutureOfWork #Leadership #ChangeManagement

Over the past few weeks, I’ve had several conversations with talent and learning leaders to better understand their priorities and perspective on the future. A recurring theme has been the work of those leading enterprise-wide transformation. These aren’t small, isolated projects, but bold efforts to fundamentally reshape how their organizations operate. Whether it’s rethinking company culture, driving skills-based initiatives, expanding career mobility, adopting AI, managing large-scale transformation, or implementing new leadership frameworks. These leaders are operating at the intersection of business strategy, people development, and organizational change. A question I often hear is: “What separates the most successful efforts from the rest?” After these conversations and dozens of guests on The Edge of Work, a few powerful patterns have emerged. Here are four that consistently show up: 🔶 Systems Thinking: They don’t approach these initiatives as standalone projects. Instead, they embed them into the full talent system, connecting culture, skills, mobility, leadership, and strategy into one cohesive ecosystem. Silos are broken. Work aligns to enterprise goals. 🔶 Coalition Building: While they’re accountable for outcomes, they don’t go it alone. These leaders act less like the “sage on the stage” and more like the “guide on the side,” bringing others along, building ownership across functions, and fostering collective success. 🔶 Change as a Practice: Change isn’t a task list; it’s a muscle. These leaders treat change management as an ongoing practice, embedding it into daily work, meeting people where they are (not just what the spreadsheet says) and continually reinforcing new behaviors to sustain momentum. 🔶 Business First Orientation: They lead as business strategists first. While deeply skilled in talent, they speak first in the native language of their business stakeholders, (then their own) connect initiatives to enterprise outcomes, and position people strategies as drivers of organizational performance. These are just a few of the themes I’ve observed. If you're leading enterprise-wide talent, skills, career, or AI initiatives, what resonates? What would you add? I’d love to hear your perspective. #talent #futureofwork #leadership

In the past year, I've witnessed a fascinating phenomenon as orgs embrace generative AI. Picture this: two companies, strikingly similar in their approach to AI adoption. Both have engaged senior leadership, conducted extensive training, and identified numerous opportunities for AI integration. On paper, they're identical twins in the AI race. Yet, the outcomes couldn't be more different. One is thriving, with AI-powered innovations transforming their operations and driving tangible results. The other? Stuck in a quagmire of unrealized potential and mounting frustration. What's the difference? Not technology, not ideas, not even enthusiasm. The key differentiator is something far more fundamental: the capacity to realize the ideas that have been identified. This capacity - the ability to turn AI insights into real-world applications - is what I call the "innovation realization gap." And bridging this gap is the critical challenge facing organizations in the AI era. This concept of dedicated innovation capacity isn't new, but it's more crucial now than ever. Let me take you back to a pre-AI example that beautifully illustrates this principle. Will Guidara, the restaurateur behind Eleven Madison Park - once named the world's best restaurant - introduced a role he called the "Dream Weaver." This person's sole responsibility? To help the staff bring their innovative ideas to life. Guidara recognized that having an insight isn’t the same as implementing an insight; often, the folks on the front lines, with great ideas for improving the customer experience, lacked the bandwidth to realize their dreams. So he created the Dream Weaver. The results were transformative. They turned fleeting ideas into unforgettable experiences. More importantly, it ignited a culture of innovation that permeated every aspect of the restaurant. "I've never worked in a team of people more engaged in the work," Guidara said. I have personally witnessed how creating capacity can catalyze innovation. One of the unforgettable memories of my adventures in building innovation capacity in organization occurred during my consulting work with Fairchild Semiconductor. After a cohort of teams had presented a handful of potentially impactful concepts — the moment many organizations “declare victory,” only to watch potential wither on the vine over the new few months — the COO, Vijay Ullal, stood up and said, “Really great work, folks. Who’s going to lead it?” After a beat, one of the managers in the room spoke up. “I’d love to,” she said. “Great,” said Vijay. “What do I need to clear from your plate so you can give these ideas the bandwidth they deserve?” The months that followed were a uniquely innovative and profitable period in the tech giant’s history. The lesson? When you create dedicated capacity for innovation, whether in hospitality or high tech, you don't just realize individual ideas - you unleash a torrent of creativity across your entire organization.