Writing Emails That Get Responses Every Time

We analyzed 4 million recruiting emails sent through Gem. Most get opened. But only 22.6% get replies. Half those replies are "thanks, but no thanks." We dug into what actually works. Here are 8 factors that drive REAL responses: 1. Strategic timing beats everything else - 8am gets 68% open rates. 4pm hits 67.3%. 10am lands at 67% - Most recruiters blast at 9am when inboxes are flooded - Avoiding peak times alone can boost your opens by 7-10% 2. Weekend outreach is criminally underused - Saturday/Sunday emails get ≥66% open rates consistently - Why? Empty inboxes. Zero competition. Candidates actually have time - Yet few recruiters send on weekends. Their loss is your gain 3. Keep messages between 101-150 words - Shorter feels spammy. Longer gets skimmed - You need exactly 10 sentences to nail the essentials - Every word beyond 150 drops performance 4. Generic templates kill response rates - Generic templates: 22% reply rate - Personalized outreach: 47% increased response rate - Even adding name + company to subject lines boosts opens by 5% 5. Subject lines need 3-9 words - Include company name + job title for highest opens - "Senior Engineer Role at [Company]" beats clever wordplay - 11+ words can work if genuinely intriguing, but why risk it? 6. The 4-stage sequence is optimal - One-off emails are dead. Send exactly 4 follow-up messages - You'll see 68% higher "interested" rates with proper sequencing - After stage 4, engagement completely flatlines. Stop there 7. Get the hiring manager involved - Having the hiring manager send ONE follow-up boosts reply rates by 50%+ - Yet most recruiters don't use this tactic - Weekend advantage: Minimal competition for attention 8. Leadership involvement is a cheat code - Role-specific timing (tech vs non-tech) matters - Technical roles: 3 of 4 best send times are weekends - Engineers check email differently than salespeople. Adjust accordingly TAKEAWAY: These aren't opinions. This is what 4 million emails tell us. Most recruiting teams are stuck in 2019 playbooks wondering why their reply rates won't budge. Meanwhile, recruiters who implement these 8 factors see dramatically better results. The data is right there. The patterns are clear. The only question is: will you actually change how you operate? Or will you keep sending the same tired emails at 9am on Tuesday? Your call.

Want to stand out as a law firm associate? Have a dialed-in client email strategy. Ease the burden of your in-house contact's email inbox. As with any strategy, understanding the reality of your in-house clients' world is key: they're juggling multiple legal matters. They're serving dozens or even hundreds of internal "clients" across their organization. Each business unit, manager, and project team needs their attention. Their inbox is a constant stream of urgent requests, necessary approvals, and internal discussions. Every email you send either adds to or eases this cognitive burden. How you email can make a real difference in how clients view both you and your firm. Your email habits show you understand their world and are actively working to make their job easier (bad habits will have the opposite effect). In addition to understanding their world, it's important to understand their communication preferences. In other words, there's no one-size-fits-all-approach here. But...there are some solid go-to techniques that, at least in my experience, most in-house counsel appreciate. Here are a few ideas: 1. Lead with clear "next steps" at the top of a substantive email—don't bury action items in lengthy prose. 2. Write in a way that makes it easy for your in-house contact to forward to business colleagues: use plain English summaries, clear headers, and explicitly call out what's needed from each stakeholder. 3. Remember that your email might be forwarded multiple times as part of internal discussions, so make it scannable and self-contained—a business executive should be able to understand the key points without needing the full email chain for context. 4. Make your subject lines work harder—label them clearly as [ACTION NEEDED] or [UPDATE ONLY] and include a few key details for context. 5. Keep separate matters in separate emails—this makes it easier for your in-house contact to forward only relevant pieces to different business teams. 6. When sending documents for review, highlight the 2-3 key areas needing attention rather than leaving them to hunt through the full document. 7. Instead of sending multiple updates, consolidate them into regular digestible summaries. Create a predictable rhythm your clients can rely on—they'll appreciate knowing when to expect updates and can plan their workflow accordingly. 8. For complex matters with multiple workstreams, maintain a simple status report that can be quickly skimmed or forwarded to show progress at a glance. These things might seem small, but they demonstrate real professionalism and understanding of your clients' needs. You're not just handling legal work—you're actively making your clients' jobs easier. And that goes a long way toward helping you stand out as an associate for the right reasons.

Stop saying “Hi!” Effective communication is essential to building a strong company culture. At Proletariat Inc., our Cultural Communication Guide (https://lnkd.in/ecFxFjVe) included specific guidelines for email that helped improve clarity and efficiency—especially as we scaled and remote work increased during the 2020 lockdowns. For a long time, we didn’t have a formal email structure, but as our team and volume of emails grew, it became challenging to separate important messages from the noise. This led us to establish an email protocol that was direct, purpose-driven, and clear. How to Write Better Emails Our approach was inspired by the Harvard Business Review (https://lnkd.in/euhyKbmd) and adapted to fit our needs. 1. Bottom Line Up Front (BLUF) Start with the main point. Summarize the purpose of your email in one concise sentence at the very top. Avoid lengthy introductions—get straight to the important details to respect the reader’s time. 2. Subject Line Keywords Use subject line keywords to categorize each email’s purpose, ensuring the reader immediately understands the intent. Only use one keyword per email thread; if you need more than one, consider splitting the message into separate emails. Here’s the breakdown: - [Feedback]: You’re seeking feedback, and it’s optional. Specify the response deadline to avoid late feedback impacting decisions. - [Action]: You’re requesting action from the reader. This usually involves a specific deadline and is often time-sensitive. - [Info]: You’re sharing information that doesn’t require a response—purely informational. - [Request]: You’re requesting a decision or permission. Be sure to specify the date by which you need a response. 3. Set a Clear Timeframe Indicate any deadlines directly in the email. If it’s urgent, add “URGENT” to the subject line and follow up with a direct message or in-person check-in for prompt action. 4. Structure and Tools Keep it organized and concise. Use bullet points, lists, and concise sentences instead of long paragraphs to improve readability. Direct action with @mentions: Tag individuals with the “@” symbol to clarify what each person needs to do in response, making it easier for everyone to see their responsibilities. How to Respond to Emails If you need more than a day to respond, acknowledge the email and provide an estimated response time. This helps maintain clear communication and sets expectations for follow-up. Create a culture around the expected response time to emails. If you are on a email thread with multiple people but follow up and close the loop through a different channel (chat, meeting, etc) be sure to respond back to the group and explain that this is resolved. Final Thoughts While this email structure worked well for us, each company may need to tailor it to fit its unique culture. Defining and training your team on an effective email style is worthwhile to improve communication, ensure clarity, and save time across the board.

Your emails get judged in 4.1 seconds: That means every word needs to earn its place. Research shows email masters are: ↳ 3x more likely to be promoted ↳ 2x more likely to have ideas implemented ↳ 62% more effective at driving decisions Here are the 7 science-backed habits that set them apart: 1. Craft strategic subject lines. ↳ Research shows specific, action-oriented subject lines get 22% more responses. 2. Front-load your message. ↳ 86% of decision-makers determine relevance from your first two sentences. 3. Use the 5-sentence rule. ↳ Emails with 5 sentences or fewer receive 50% faster responses and higher comprehension . 4. Deploy precise language. ↳ Concrete, specific language increases perceived competence by 33%. 5. Time your sends strategically. ↳ Tuesday-Thursday between 8-10am gets 24% higher reply rates. 6. Utilize the "What-Why-What" structure. ↳ This approach improves clarity by 41% and speeds up decision-making. 7. Close with accountability. ↳ Emails ending with clear ownership receive responses 62% faster. Your email habits reveal more about your leadership capacity than your title ever will. Top performers spend 38% less time on email than their peers. It's not about working harder. It's about communicating smarter. Which of these email habits will you adopt first? ♻️ Share this with others in your network. 📌 Save this post for your next important email. 🔔 Follow Ali Mamujee for more leadership tips. Sources: Harvard Business Review, Journal of Business Communication, Email Analysis Consortium, Boomerang Email Research.