Building a Personal Brand for Career Change at 30

When you're transitioning into a new industry whether it's from retail to biotech, bedside to corporate, or academia to clinical research there's one thing that must go with you: A clear, compelling personal brand. When your experience doesn't check every box, your brand fills the gap. It tells people: I may be coming from a different world, but here's the unique value I bring. So how do you build a brand that opens doors during a pivot? 1. Own Your Narrative Don’t hide your pivot position it. → I bring a patient-first mindset into clinical research. → I translate scientific complexity into actionable insight. → I’ve led under pressure now I’m ready to lead with purpose. 2. Lead With Transferable Strengths Not the job titles the skills behind them: → Communication. Strategy. Adaptability. Data interpretation. These are your assets. Make them loud and clear. 3. Align Your Messaging Make sure your LinkedIn profile, resume, and even how you introduce yourself all tell the same story: I’m pivoting with intention and I’m bringing results with me. 4. Show Your Work Post. Comment. Engage. Share what you're learning, thinking, and building. Let people see your transition in real time not just read about it on a resume. If you’re in the middle of a pivot, you’re not starting over you’re starting strategically. Your experience is an asset. Your voice is your differentiator. And your brand? It’s the bridge between where you’ve been and where you’re going. Own it. Shape it. Share it. #CareerPivot #PersonalBranding #CareerChange #TransferableSkills #CareerGrowth 

You keep working hard. You watch others get promoted. You wonder: why not me? Here’s the truth no one tells you: - Effort alone does not get you noticed - Loyalty does not guarantee progress - Job boards? They rarely get real results Most people stick with what they know: - Polishing the resume - Sending more applications - Waiting for that lucky break But “waiting” is not a strategy. If you want to break out, do what top leaders do: 1) Get clear on your VALUE → Figure out what sets you apart → Write down 3 true strengths (not just buzzwords) → Ask trusted peers where you drive impact 2) Stop job-hunting. Start NETWORKING → Reach out to decision-makers directly → Share wins, ideas, and vision (not only your CV) → Connect with peers at the next level up 3) Build your personal BRAND → Show how you solve problems others cannot → Share stories of leading teams or driving results → Let the right people know what you’re aiming for I used these steps myself: - Seven promotions - Multiple leadership programs - Doors opened that I never even saw before Oh, and so have hundreds of successful clients. The uncomfortable truth? Results speak louder than hours worked. You deserve a job where you feel valued—and where you grow. Ready to stop waiting and start leading? I’ve built a free training on what hiring managers *really* look for. Want a copy? Message me with “TRAINING” and I’ll send it over.

Making a career transition requires an intentional strategy— If your move so far has been to Easy Apply to a bunch of jobs that are in areas you haven’t worked in (yet), it’s not going to cut it. 🙅♀️ One of my clients Kimberly was seeking to make a move from a paralegal to an executive assistant. All of her experience was in the legal industry, so she had to get strategic while creating her personal brand. Instead of writing that she assisted attorneys at her law firm, she referred to those attorneys as "executives" and "leaders". She didn't lie about her experience or fabricate her roles in any way. She just got creative while crafting her narrative so that her future CEO could connect the dots. The result? Kimberly made a successful transition in title AND a switch in industries! This was possible because she first took the time to understand her target industry and audience. Then, she wove a compelling career narrative that helped hiring managers view her as a top candidate. Career transitions aren't impossible— They just require a little creativity. Have you ever successfully made a career switch? How'd you do it? #careertransition #careerpivot #jobchange