How to Build Online Networks as a Leader

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

Struggling to turn networking into real, lasting connections? Here’s how you can start building powerful relationships in 7 simple steps! Most people network but fail to stay memorable. True connection isn’t just about exchanging business cards—it’s about creating mutual value. Strong networks open doors to new opportunities, partnerships, and friendships. We’ve all been there—attending an event, meeting great people, exchanging info, and then… silence. Days pass, and it feels awkward to reach out again. Sound familiar? I’ve used these 7 practical strategies throughout my 20+ year career in leadership, finance, and operations, and they’ve led to lasting, high-value relationships that have shaped my career. 7 Steps to Build Fruitful, Lasting Connections: 1. Ask Better Questions Forget small talk! Ask questions that show genuine interest. Instead of “What do you do?” try “What’s something exciting you’re working on right now?” 2. Find Ways to Add Value Immediately Did they mention a problem they’re trying to solve? Offer a helpful resource, introduction, or idea—without expecting anything in return. 3. Follow Up Within 24 Hours Send a quick, thoughtful follow-up message. Mention something specific from your conversation to stand out. Example: “I really enjoyed our chat about leadership development. Here’s the article I mentioned!” 4. Be Consistent Relationships fade without consistent communication. Reach out every few weeks with something valuable—a relevant article, an invite, or even just to check in. 5. Leverage Social Media Comment on their posts, share their work, and stay visible. People remember those who engage consistently. 6. Join Their Circle If they’re part of a group or community (in person or online), join in. Shared spaces strengthen relationships naturally. 7. Be Yourself Authenticity is key. People connect with real, relatable individuals, not perfect personas. Don’t be afraid to show your personality. According to a Harvard Business Review study, professionals with strong networks are 58% more likely to find new career opportunities and report 42% greater career satisfaction. Building lasting relationships takes time. Follow these steps consistently over 3-6 months, and you’ll notice a significant improvement in both the quality and depth of your network. I met a fellow executive at a leadership conference. Instead of just swapping LinkedIn profiles, I asked, “What’s one challenge you’re facing that keeps you up at night?” That question sparked a meaningful conversation, and I later sent a helpful resource. We stayed in touch, exchanged ideas, and, over time, became collaborators. Today, that connection is a trusted professional ally. Whether you’re in operations, finance, or leadership development, building a solid network is essential for long-term success. The right relationships don’t just help—they multiply your opportunities.

Most people tell you to network, but they don’t teach you how. Here’s what you can do: 🔹 Quality Over Quantity: Before attending, study the event's attendee list and identify 2-3 people you want to meet. This focused approach can lead to deeper, more meaningful conversations. I’ve recently done this myself at a TED event. 🔹 Adopt a Giving Mindset: Offer to share your expertise or resources. For example, if someone is working on a project you have experience with, volunteer to provide insights or introduce them to someone who can help. This shows you're invested in their success. 🔹 Research Smartly: Look into their recent projects or publications. If your contact has recently published a paper or given a talk, read it and mention specific points you found intriguing or valuable. This demonstrates genuine interest and sets you apart. 🔹 Make the First Move: Send a message acknowledging a challenge they mentioned in a public forum or LinkedIn comment. For example: "Hi [Name], I saw your post about the challenges of remote team management. I've faced similar issues and found that regular virtual coffee breaks helped. Would love to share more if you're interested. Best, [Your Name]" 🔹 Build a Habit: Set a weekly reminder to engage with your network on social media. This could be liking, commenting on, or sharing posts from your contacts. Regular engagement keeps you top of mind and builds a foundation for deeper connections. Tomorrow’s newsletter is packed with actionable insights to turn casual contacts into valuable connections. ➡ Sign up here: https://lnkd.in/eE-aFmFy 💜 Career Well-being is the best work-life newsletter, according to my readers! Join us! #NetworkingTips #CareerDevelopment #ProfessionalGrowth #careerbutterfly #CareerWellbeing

Building a relationship > Blindly networking Quality is always better than quantity while networking. And how do you focus on quality? ✨ - Carefully pick the people you reach out to. - When they add you to your network, follow up with them. - Introduce yourself. Share how they can add value to your career. - Be very specific on what topic you need help on. - When you ask, think of the things you can give to them. - If you’re scheduling a call, set a clear agenda for the call. - After the call, make sure you send a thank you message. - Follow up every 3-6 months with updates. And, do you know how you can stand out? Give before you ask! 💡 When I was meeting a Senior PM who also happened to be content creator, I offered to design her LinkedIn banner. She did not expect this and I bet she still remembers me. 💡 One of the Group PMs I was meeting was starting out with content on Youtube so when we met we talked about product management but when he asked about content creation - I shared my content creation experience with him. Most of the times we think we won’t be able to add value to someone senior to us. But all of us have unique capabilities that can add value to others. So focus on adding 10 people to you network who will vouch for you uncountable times instead of 100 people who will not add any value. Hope this helps! In the next post, let’s talk about things to do on a networking call. #career #students #networking #linkedin

Recently, I've had 40+ conversations with founders, investors, and partners - here's what I learned about building a powerful network. I remember attending a national training at KPMG with thousands of professionals from across the U.S. They asked each team: "What's the most valuable thing you'll get out of this event?" We submitted "Networking will be the most valuable thing we get out of this event." I was shocked when they called out our answer as the winner across all teams. It took me years to really understand this. When I launched Mighty Digits, my first 2 customers came from within my network, giving me freedom to build while securing income. Some of my largest customers came from relationships with VC firms who trusted us with their portfolio companies. As the saying goes: "It's not what you know, it's who you know." To me, it's both - but if I had to choose one, it would be the people in my network. A good network naturally raises your IQ and yields 10x dividends. ➡️ IDENTIFY WHO YOU WANT TO NETWORK WITH Everyone wants to connect with their ideal customer, but don't stop there. Connect with other service providers who serve your target audience but aren't competitive - alternate services or same service in different regions. My favorite people to connect with are investors, since there's strong correlation between investing in a company and wanting confident financial records. Start by making a list of the most ideal people to network with and work backwards. Avoid focusing only on customers to sell to. ➡️ HOW TO CONNECT WITH YOUR TARGET AUDIENCE "Ask for money and get advice, ask for advice, get money twice." Your goal with networking is NOT to sell anything. Your goal is to provide value and establish relationships. Sales come naturally as relationships are nurtured. Four ways to connect: — Reach out for warm intros through mutual connections — Send targeted cold emails that are relevant and personalized — Host events that allow them to expand their network too — Attend events and approach people in groups or standing alone ➡️ THE FOLLOW-UP FRAMEWORK This is the most important part. After connecting: — Send follow-up email with thanks and conversation recap — Find ways to offer value first - referrals, advice, resources — Keep in touch quarterly to see how you can be of service — Treat your A-list players with appreciation - gifts, meals, personal thanks === Networking is a long-term play. Relationships take time to build, and many may not go anywhere. But for those that do, you can build an entire business on them. What's been your experience with networking? Do you have any tips for building powerful relationships? Share your thoughts below 👇