Highlighting Skills on LinkedIn to Get Noticed

I’ve reviewed 1,000+ LinkedIn profiles over the past 5 years. Here are 8 tips to turn your LinkedIn profile into a job-generating machine: 1. Upgrade Your Profile Picture Like it or not, your profile picture is your first impression. Make it a good one: - Upload your PP to Photofeeler .com - Analyze the feedback - Reshoot/edit your picture based on the data Repeat until your scores are good! 2. Leverage Keywords The right keywords help you show up in more searches. Here's how to find them: - Find 5+ job descriptions for target roles - Paste them all into ResyMatch.io's JD scanner - Save the top 15 skills Weave them into the rest of your profile! 3. Write A Killer Headline I like to use this headline formula: [Keywords] | [Skills] | [Results-Focused Value Proposition] Example for a data scientist: Data Scientist | Python, R, Tableau | I Help Hospitals Use Big Data To Reduce Readmission Rates By 37% 4. Write A Killer About A great About section has 3 parts: - A short paragraph that speaks to your job, years of experience, and value prop. - Five "case study" bullets that showcase specific results. - Your email w/ a CTA for people to connect with you. Include keywords! 5. Leverage Your Featured Section It’s hard to convey your value on a resume or in an About section. This is your chance to show people what you’ve done on your terms. Include things like: - Case studies of your work - Content you’ve created - Posts you’ve written 6. Skills Matter LinkedIn uses profile Skills sections to rank candidates. Here’s how to boost your rank: - Add every keyword from your ResyMatch scan - Choose the top 5 most relevant skills - Ask colleagues, friends, family, & classmates for endorsements (aim for 5) 7. Engage & Support Others Comments can generate tons of profile views! Here’s how: - Find 10+ thought leaders in your target space - Bookmark their post feed - Check their feeds daily - Leave a supportive, valuable comment on each new post Repeat for a minimum of 30 days 8. Create Content! Content is networking at scale. One post can reach more people than your entire connection base. It also allows you to showcase value in your own words, on your own terms. It can feel scary, but only 1% of people do it—and the returns are huge.

If your entire job search strategy is filling out applications, uploading your resume, and then waiting… you’re missing the bigger picture. I can only speak for the software job market, which is an absolute mess for job seekers. Qualified candidates are everywhere, and you must take extra steps to stand out. Marketing yourself to a hiring manager is not a sin. Yes, some companies should change their hiring practices. Yes, I've made a ton of mistakes when hiring people. Just this last week, I accidentally ghosted someone when I had a last-minute family event jump on the calendar. AND YES, this is off the back of my post last week, where I shared why I no longer read resumes and gave tips on how to stand out in the interview process. Most of you loved it (thank you!), but a few strongly disagreed... STRONGLY disagreed. Who knew people would be so passionate about resumes? I get it. People have different perspectives. However, a resume and job application alone aren’t enough to stand out from the crowd. I promised a few in the comments that I would follow up with tips on making your LinkedIn profile stand out. So let's do it. Start with the Headline: Avoid default titles like “Marketing Manager at XYZ.” Instead, showcase your value: “Driving Revenue Growth through Data-Driven Marketing” or “Empowering Teams to Create Scalable Strategies.” Spend Time on the About Section: This is your elevator pitch. Highlight your skills, achievements, and passions in 3-5 paragraphs. Make it you, not just a resume dump. Add Key Achievements to Your Experience Section: This is one of the most effective and least used. Use bullet points that emphasize results and impact. Quantify whenever possible (e.g., “Increased MQLs by 50% through revamped campaigns”). Keep it concise, but USE NUMBERS. Don't Ignore the Featured Section: Add links to your portfolio, blogs, presentations, or standout projects. This is the place to shine a spotlight if you’ve published articles or spoken at events. Keep Your Profile Active & Current: Update your profile with every new role, project, or milestone. Stale profiles give the impression of inattention. Set a calendar block or invite every other month to update your profile. Start there. Your LinkedIn profile is more than a digital resume because who wants to read a resume? It’s your chance to tell your story, highlight your skills, and make someone want to talk to you. Go forth and conquer.

I got 90 interviews in 90 days, and it all started with one thing: Looking at my LinkedIn data. When I was starting out, I didn’t fully understand the differences between Data Analyst, Data Engineer, Data Scientist, and Machine Learning Engineer roles. My LinkedIn wasn’t clear either, so I kept getting interviews for all of them.  -> Data Analyst: The role I’d land when I was desperate to just get something. -> Data Engineer: Cool-sounding, but not aligned with my stats degree or career goals. -> Data Scientist/Machine Learning Engineer: These are the dream roles, but my profile wasn’t speaking to them. My LinkedIn wasn’t targeted, so I got mismatched opportunities. That’s when I realized the power of LinkedIn analytics. Here’s what I did:  1, Checked Search Appearances: I looked at which roles and keywords were finding me. 2, Adjusted My Profile: Added terms like “Machine Learning” and “Predictive Analytics” and removed irrelevant mentions of “Data Analyst.” 3, Updated Skills: Added keywords aligned with the roles I wanted, even for skills I was actively learning. 4, Iterated: Made tweaks based on what the data showed me. The result: My profile started attracting the exact roles I wanted. You can do this too!  -> Go to LinkedIn Analytics > Search Appearances. -> Check which roles and keywords are leading people to your profile. -> Align your profile with your target roles — no fluff, no guessing. Your LinkedIn should work for you. If it’s not, it’s time to adjust. If you're ready to level up, let’s position you for the roles you actually want.

As an executive recruiter, I have reviewed countless LinkedIn profiles, and after all this time... There were seven key elements that always stood out in the best ones 📇 These are the things that can make the difference between being noticed and being overlooked in a crowded job market: 1. A high-quality professional photo 📷 This is your first impression—make it count. A professional-looking photo (even if it’s just a well-lit, friendly shot) helps recruiters feel like they’re getting to know the real you before they even read a word of your profile. 2. An engaging, value-driven headline 📇 Your headline shouldn’t just be your job title. Use it as an opportunity to showcase your expertise. Think of it as your 120-character elevator pitch—make it about what you can offer and what makes you stand out. 3. A thoughtful summary 📑 Your summary should tell your career story in a way that draws recruiters in. Share your background, your passions, and what you bring to the table. It’s your chance to give a glimpse into your personality and career goals, so make it concise but impactful. 4. Up-to-date and relevant skills ✅ Employers and recruiters are searching for candidates with specific skills. Ensure your skills section is current, relevant to the positions you're targeting, and reflects the keywords hiring managers are looking for. 5. A well-built network 📲 Building a strong, relevant network is crucial. It not only helps you stay connected to industry professionals but also demonstrates your credibility. A broad network signals to recruiters that you are well-connected in your industry. 6. Recommendations and endorsements 🗣️ Having others vouch for your work and character adds powerful social proof. Seek recommendations from colleagues, managers, or clients, and don’t hesitate to endorse others too. 7. Concrete achievements and results 🎖️ In your experience section, focus on the impact you’ve made. Don’t just list job duties—show measurable results, key achievements, and how you’ve contributed to the success of your team or company. If your profile is missing any of these elements, it’s time to make some updates 👀 A complete, engaging LinkedIn profile doesn’t just get noticed—it helps you stand out from the crowd and attract the right opportunities. Want more tips on how to optimize your LinkedIn profile for success? Let’s connect and make sure your profile is putting your best foot forward. For more insights, check out my newsletter here: https://lnkd.in/ei_uQjju #executiverecruiter #eliterecruiter #jobmarket2025 #profoliosai #resume #jobstrategy

Recruiters spend on average 6 hours per day on LinkedIn, but they'll never find your profile unless you do this one thing. Most professionals think having a complete profile is enough to get noticed. They're wrong. I've watched countless successful job placements, and there's one pattern that separates those who get approached by recruiters from those who stay invisible. ➛It's not about your headshot, recommendations, or even your job titles. ➛It's about understanding LinkedIn's search algorithm and giving it exactly what it craves: ➛You need to speak the language of your target job descriptions. Here's what I mean: Every time a recruiter searches for candidates, LinkedIn's algorithm scans profiles for specific keywords and phrases. These aren't random — they're pulled directly from job descriptions in your target role. 🧐But here's where a lot of people mess up: 🔍They fill their profile with fluffy buzzwords like "results-driven" and "strategic thinker" instead of skill and industry specific terms that recruiters actually search for. Want to fix this? Here's your action plan: ✔Save job descriptions for your dream role ✔Highlight technical skills and industry terms ✔Weave these terms into your profile ✔Repeat this process monthly to stay current I just helped someone implement this approach. Within days, she started getting profile views from recruiters. 💡Stop hoping recruiters will find you. Start speaking their search language. 🏆 If you're looking for your next move and want someone to help you get there faster, let's connect. I'd love to help.

If you're applying to jobs and not hearing back — this might be why. As a career coach, I’ve seen so many talented candidates get ignored. Not because they weren’t qualified. But because they didn’t use the right words. Here’s the truth: Recruiters use Boolean search in LinkedIn and ATS platforms. We literally type in keywords from the job description to find candidates. If your resume or profile doesn’t include those keywords… We may never even see you. Here’s how to fix it: Step 1: Find 3–5 job posts you’d love → Look at how they describe tools, responsibilities, outcomes Step 2: Write down repeating keywords → Examples: “lifecycle marketing,” “Agile methodology,” “SQL,” “talent acquisition” Step 3: Use those keywords naturally in your resume & LinkedIn → Not copy-paste — apply them where they match your real experience Instead of: “Worked on email campaigns” Say: “Managed lifecycle campaigns using Hubspot and A/B testing — improved retention by 18%” Where to use them: → Resume summary → Top job bullets → LinkedIn headline & About section → Skills section This isn’t gaming the system. It’s helping your skills get seen. Have you tried this strategy before? Did it work for you? Let’s share tips in the comments #JobSearch #ResumeTips #LinkedInStrategy #ATSResume #CareerAdvice #BooleanSearch #RecruiterTips #JobHunt #PersonalBranding #VisibilityMatters