Leveraging LinkedIn For Portfolio Visibility

I constantly get recruiter reachouts from big tech companies and top AI startups- even when I’m not actively job hunting or listed as “Open to Work.” That’s because over the years, I’ve consciously put in the effort to build a clear and consistent presence on LinkedIn- one that reflects what I do, what I care about, and the kind of work I want to be known for. And the best part? It’s something anyone can do- with the right strategy and a bit of consistency. If you’re tired of applying to dozens of jobs with no reply, here are 5 powerful LinkedIn upgrades that will make recruiters come to you: 1. Quietly activate “Open to Work” Even if you’re not searching, turning this on boosts your visibility in recruiter filters. → Turn it on under your profile → “Open to” → “Finding a new job” → Choose “Recruiters only” visibility → Specify target titles and locations clearly (e.g., “Machine Learning Engineer – Computer Vision, Remote”) Why it works: Recruiters rely on this filter to find passive yet qualified candidates. 2. Treat your headline like SEO + your elevator pitch Your headline is key real estate- use it to clearly communicate role, expertise, and value. Weak example: “Software Developer at XYZ Company” → Generic and not searchable. Strong example: “ML Engineer | Computer Vision for Autonomous Systems | PyTorch, TensorRT Specialist” → Role: ML Engineer → Niche: computer vision in autonomous systems → Tools: PyTorch, TensorRT This structure reflects best practices from experts who recommend combining role, specialization, technical skills, and context to stand out. 3. Upgrade your visuals to build trust → Use a crisp headshot: natural light, simple background, friendly expression → Add a banner that reinforces your brand: you working, speaking, or a tagline with tools/logos Why it works: Clean visuals increase profile views and instantly project credibility. 4. Rewrite your “About” section as a human story Skip the bullet list, tell a narrative in three parts: → Intro: “I’m an ML engineer specializing in computer vision models for autonomous systems.” → Expertise: “I build end‑to‑end pipelines using PyTorch and TensorRT, optimizing real‑time inference for edge deployment.” → Motivation: “I’m passionate about enabling safer autonomy through efficient vision AI, let’s connect if you’re building in that space.” Why it works: Authentic storytelling creates memorability and emotional resonance . 5. Be the advocate for your work Make your profile act like a portfolio, not just a resume. → Under each role, add 2–4 bullet points with measurable outcomes and tools (e.g., “Reduced inference latency by 35% using INT8 quantization in TensorRT”) → In the Featured section, highlight demos, whitepapers, GitHub repos, or tech talks Give yourself five intentional profile upgrades this week. Then sit back and watch recruiters start reaching you, even in today’s competitive market.

For years, people have obsessed over crafting the perfect resume—tweaking bullet points, adjusting margins, and tailoring every word for ATS systems. But the truth is that your LinkedIn profile matters more than your resume. Hiring managers and recruiters check LinkedIn before they check your application. In many cases, opportunities come directly from LinkedIn before you even need to submit a resume. But why is LinkedIn more powerful than your resume? 1. It Works 24/7 + Unlike a resume that sits in a folder, your LinkedIn profile is constantly being searched, viewed, and ranked by recruiters and hiring managers. + A well-optimized profile brings opportunities directly to you instead of forcing you to apply blindly. 2. It shows more than just a job history + A resume is static. LinkedIn allows you to showcase your expertise, personality, and thought process through posts, engagement, and content. Hiring managers aren’t just looking for skills—they’re looking for people who contribute to their industry. 3. Referrals and networking happen here + Most hiring happens through referrals, not cold applications. LinkedIn is where industry professionals connect, share insights, and recommend people for roles before they ever get posted online. 4. Recruiters actively search for candidates + When companies need to fill a role, they search for candidates. If your profile isn’t optimized, you’re invisible to recruiters who could be looking for someone just like you. 5. How to make your LinkedIn work for you + Optimize Your Headline – Your job title isn’t enough. Make it clear what value you bring. + Write a Strong ‘About’ Section – Tell your story, highlight your expertise, and make it engaging. + Showcase Projects and Results – Add real-world work, case studies, or measurable achievements. + Engage With Your Industry – Comment on posts, share insights, and contribute. Visibility leads to opportunities. + Make It Easy for Recruiters to Find You – Use relevant keywords in your profile that align with job descriptions in your field. Resumes get submitted. LinkedIn profiles get discovered. If you’re relying only on a resume, you’re missing out on countless opportunities that never even make it to job boards. When was the last time you updated your LinkedIn profile?

The shortcut to massive visibility with recruiters on LinkedIn (+ 2X more interview invites) isn't: 1. Applying to hundreds of jobs 2. Treating LinkedIn like a job board 3. Making your profile a resume placeholder It's strategic LinkedIn engagement. I've been helping job seekers get job offers via LinkedIn for 15+ years. These are the 3 unexpected ways daily LinkedIn engagement has transformed my clients' job searches: 1. 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐨𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐏𝐨𝐬𝐭𝐬 Strategic engagement on LinkedIn allows you to: - Get noticed by recruiters without applying - Show your subject matter expertise - Build relationships with decision makers & industry thought leaders - Increase profile views by 4X - Land interviews through conversations, not applications There is no better tool to showcase your expertise to hiring managers. 2. 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐝 𝐭𝐨 𝐉𝐨𝐛 𝐎𝐟𝐟𝐞𝐫𝐬 Everyone talks about EasyApply no one talks about company connections. Yet, LinkedIn members with company connections are 4X more likely to get the job offer. 70% of LinkedIn members report they found their last job through a connection. And, we know in 2024 that 48% of all new hires were employee referrals. The data points to the wildly effective strategy of making connections/building relationships with people inside your target company. LinkedIn makes this very easy to do. Go to the company's LinkedIn page. See who you know, who you're already connected to, or who is a possible warm connection you can make. 3. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 I understand being hesitant to post on LinkedIn. Many of my clients were terrified of sharing content. But when you share valuable insights, you practice: - Your thought leadership - Your industry expertise - Your professional voice The more you share, the more visibility you get. Members who share content get 4X more profile views than those who only scroll. People hire those they know, like, and trust. When you post you build credibility and trust. Your connections, decision makers, hiring managers, recruiters - they all get to know you better. That's it! Want to learn the exact profile changes that generated an 8500% increase in profile views and interviews within 24 hours? Check the comments for a link to a free video I created with my top 5 hacks for getting more profile views and interview invitations. What's your biggest struggle when it comes to strategic engagement?

Telling You All My LinkedIn Secrets (The Series) Because now it's your moment to shine! Today: How often should you actually engage with LinkedIn, and in what ways, to stay maximally visible? Based on research, trial and error, and talking to other creators, here is how you find success on this platform. The truth? Consistency and range matters more than perfection. If you want to stay discoverable to recruiters, connect with more people, and show up in the algorithm, here’s what I recommend. These are baselines. You can obviously do more. DO ALL THESE • Profile refresh: Every 1 to 2 months Even small changes to your headline, about section, or experience trigger renewed visibility in search and give your profile a fresh feel. This is quite real. Just change a sentence or something small every 1-2 months and set a reminder to do it. Do it every month if you want to be cautious. • Posting or reposting: 1 to 2 times per week Original content, thoughtful reposts, or updates on your work all signal activity. This is one of the best ways to build visibility over time. Just set a regular schedule. You must stay colon blow-levels of regular. • Commenting: 3 to 5 times per week Leave meaningful comments on others’ posts. This boosts your visibility even more than posting, especially when your comments spark conversation. • Connecting with new people: Weekly or monthly Reach out to people you admire, meet through events, or work with. Building your network steadily also keeps you visible and discoverable in the algorithm. For everyone who constantly asks, “What should I do and how often?” - this is it. Just keep a simple checklist and stick to these numbers and frequencies and hit them every week and month. If you’re not already doing this, I guarantee you’ll see a meaningful difference. I’m highly confident every one of these actions matters when it comes to LinkedIn’s algorithm and your visibility. Trust me. I, like, use LinkedIn a lot.

LinkedIn introduced "Open to Work" as a feature that helps job seekers stand out. It may work for beginners, but for experienced professionals, it can hurt their chances of landing interviews. If you are a mid-career women targeting $200k+ roles, being in demand is far more powerful than looking available. At the leadership level, visibility isn’t just about telling recruiters you’re available. It’s about showing them you’re ready to lead. Here's how ambitious mid-career women inside The Fearless Hire land interviews without chasing referrals or broadcasting need. 1. Position your profile for the role you want, not the one you left. Use a strong headline that speaks to your next role, not just your current title. Instead of: “Sr. Technical Program Manager at XYZ | Open to Work” Use: “Technical Program Leader | Driving $100M+ initiatives | Open to Principal TPM roles” It signals vision, not vacancy. 2. Use your ‘About’ section like a strategic pitch. Most mid-career women either skip this or write a generic bio. But at the $200K+ level, this is your elevator pitch. Tell them: - What you’ve led (teams, budgets, outcomes) - What you specialize in (spaces, domains, strengths) - What you’re targeting next (Director? Group PM? Principal TPM?) Bonus: Paste in 3-4 high-impact bullets from your resume to prove your results. “Led $8M cross-functional initiative across 3 continents, improving system reliability by 42%.” “Shaped roadmap strategy for $50M product suite, scaled to 20K+ enterprise users.” 3. Let your results lead, not your availability. At the leadership level, recruiters don’t care if you’re “open.” They care whether you’ve led, scaled, and delivered outcomes. Use the top of your LinkedIn profile to show your impact fast with metrics, scope, and strategic language. "Managed global TPM org of 15+, delivering 3 product launches across cloud and AI.” “Built internal platforms now used by 30K+ users across 20+ countries.” And once your profile reflects that, you don’t need to say “open to work.” Because recruiters will already know: you're the right hire. P.S. DM me "Career" to apply for The Fearless Hire - my career accelerator for women who're done waiting and want to step into their fearless by landing $200k-$500k roles. (Link to apply in comments)

The LinkedIn growth hack that works while you sleep: It’s called 'shadow networking.' Strategic visibility in other people's comments. Here's the proven approach: Step 1: Find high-engagement posts Industry thought leaders Trending topics Popular hashtags Step 2: Add meaningful insights Share experiences Offer unique perspectives Build on others' ideas Step 3: Be consistently present Engage regularly Drive discussions Support others' points The real power move:  Become known for specific expertise through your comments. Example:  Don't just say "Great post!" Add your unique insight: "This reminds me of a client project where..." " One thing I'd add from my experience..." "Here's what I've seen work..." Think of comments as: Mini content pieces Relationship builders Authority signals Portfolio entries Why this works: Exposes you to larger audiences Builds organic connections Creates natural networking Positions your expertise Key insight: Don't just collect connections. Build relationships through conversations. The best part? While you sleep, someone's reading your thoughtful comment from yesterday and clicking through to your profile. Your thoughtful comments today become tomorrow's opportunities. Do you 'shadow network?'

LinkedIn is where the professional world shows up. From founders and CMOs to recruiters and decision makers, everyone is here. If you’re active and polished, people will notice. You’ll create visibility, open doors and even build a business on the side if that’s your goal. Here’s how to make LinkedIn work for you: 1: Fix your profile Start with a clear, professional photo. Add a banner that reflects what you do. Use a headline that tells people how you help, not just your job title. Write an About section that’s concise and easy to read. Use the Featured section to highlight your best work. Make sure your experience is current, well written and focused on results. 2: Post consistently Aim for at least two quality posts each week. Even if you’re swamped. This is how you build a runway for future opportunities. Share insights, ideas and lessons from your work. Let people see how you think. That’s what builds trust and connection. 3: Be social Comment. Message. Reconnect. Follow up. Engage with people who matter to your growth. This platform isn’t just about content, it’s about conversations. Your network is one of the most valuable things you have. If you keep showing up and doing these three things, you won’t just be prepared for the next opportunity. You’ll be the one creating it. Let me know what you think of these tips! #linkedin #linkedintips

Feeling Invisible on LinkedIn? Let’s Fix That. Job seekers often feel like LinkedIn is a crowded room where no one notices their efforts. If that sounds like you, it's time to step into the spotlight. Here’s how you can make LinkedIn work for you, especially if you’re actively looking for new opportunities: 1️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 Make sure your LinkedIn headline speaks to what you offer, not just your job title. For example: “Facilities & Operations Leader | US Veteran | Security | Strategy | Team Leadership — Driving operational excellence with a mission-first mindset across people & processes” Your summary should showcase what sets you apart, not just a history of past roles. Focus on value. 2️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 Visibility doesn’t happen by just updating your profile once a year. Comment on industry posts, share articles, and start meaningful conversations.  Thoughtful engagement increases your visibility and shows recruiters you’re active in your field. 3️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 Post regularly about industry trends, your career insights, or even lessons learned. Position yourself as a thought leader by sharing your perspective. This will attract recruiters and hiring managers who want to hear from professionals with your expertise. 4️⃣ 𝗚𝗲𝘁 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 A glowing recommendation is like a personal endorsement.  Reach out to colleagues, clients, or former employers to write you a recommendation that showcases your value and accomplishments. 5️⃣ 𝗨𝘀𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 LinkedIn’s search function is powerful.  Think about what your ideal job description looks like and include those terms in your summary and experience sections. 6️⃣ 𝗚𝗲𝘁 𝗜𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘂𝗽𝘀 Join industry-specific groups and actively participate. These niche spaces often allow you to connect directly with decision-makers and fellow professionals who can offer advice or opportunities. 🚀 Visibility isn’t about self-promotion; it’s about showing the value you bring to the table. I'm Randall, a Navy Veteran using AI-Enhanced Career Coaching to help job seekers get noticed by getting results that took me 18 months in less than 15 days. ★ LinkedIn Top Voice for Career Coaching ★ Your Career, Advance It. +Follow me +Tap the 🔔 on my profile P.S. The right job search strategy works for you—even when you're not online. DM me to find out how I can help you get this. AI-Enhanced Career Coaching

Feel like you’re invisible on LinkedIn? Here are 8 steps to instantly boost your visibility for Recruiters and HM’s using LinkedIn Recruiter. 1→Match your headline to your target title Recruiters often filter by current or past job titles. Use the actual job title you’re targeting, not a vague one. For Example: "Program Manager | Healthcare Technology | PMP" ...is better than: “Strategic Healthcare Leader & Problem Solver” 2→Add your target title to your “Open to Work” settings LinkedIn Recruiter allows filtering by open-to-work users. If your settings are private (visible to recruiters only), you're more likely to show up. ↳ Populate location, titles, and other preferences. 3→Use exact keywords in your “About” and “Experience” sections Recruiters use Boolean search: “Program Manager AND Azure AND Migration.” ↳ Include technical skills, tools, and certifications in plain text, not just logos or badges. 4→Add your location even if you're open to remote If a role is tied to a location and your profile doesn’t show one, you might be excluded from search results. Add a metro area, even if you're flexible. 5→Use the “I’m interested” button on company pages Visit the “About” tab on your target companies’ LinkedIn pages and click “I’m interested.” This quietly signals your interest to target Recruiters. 6→Fill out your Skills section with relevant keywords This section is searchable in LinkedIn Recruiter. Prioritize 10 to 15 skills that match the job descriptions you're targeting. 7→Stay active and update regularly LinkedIn deprioritizes stale profiles. ↳Update your headline, skills, or About section every 3 to 4 weeks to stay visible. ↳Engage with at least 10 to 15 posts per day (likes and comments) This signals you're active and makes your profile more likely to be surfaced in search. 8→Add email to your contact information Hiring Managers and Recruiters may have limited InMail credits. Make it easy for them to reach you by setting up contact info and making it visible. 🔥PRO TIP: Make sure to check which sections of your profile are visible. Clients I've worked with sometimes discover they’ve had hidden profile info. Check: Settings > Visibility > Edit your public profile. I recommend reviewing the entire list. _ _ _ I’ve used LinkedIn Recruiter for years. Most job seekers don’t show up in search. Not because they’re unqualified. Because their profile is not optimized. ♻️ Repost this for others upgrading their profile. Follow Adam for daily job search and career tips.