Essential Elements For A Standout Portfolio

Your portfolio might be missing these underrated elements. Most people focus on polished case studies and pretty visuals. But what actually makes a recruiter pause and think “I want to talk to this person” are the things you don’t usually see. Here are 4 to start adding. 1️⃣ Show your decision trade-offs Don’t just show the final design. Show the fork in the road. What options did you consider, and why did you choose the one you did? Side-by-side screenshots + a short explanation = proof of your critical thinking. 2️⃣ Highlight collaboration moments Portfolios often read like solo projects, but hiring managers want to see you as a teammate. Call out where a PM, dev, or researcher’s input shifted the outcome. Add a quick “before & after” to show the impact of collaboration. 3️⃣ Call out constraints Great design isn’t created in a vacuum. Were you working under a tight deadline? Legacy tech? Limited resources? Own it. Explain how you adapted your solution within the real-world boundaries. That’s what makes your work practical and credible. 4️⃣ Add a “What I’d do differently” section Reflection shows growth. Wrap up each case study with 2–3 quick bullets: what worked, what you’d approach differently, and what you learned. It signals self-awareness without undermining your work. These details don’t just show your work, they show how you work. Now, let’s turn this into a community resource 👇 If you’ve got a portfolio you’re proud of (or one in progress!), drop it in the comments so we can start building a list for visibility and inspiration!

93% of Junior UX portfolios I see don't do this. 😔 👇 ↳ Reflect Real-World Problem Solving: → Many portfolios show beautiful interfaces but fail to show the designer's process of solving problems that matter. 💡 Pro tip: If you're new to UX, don't use bootcamp or school projects only. Get freelance or hackathon work as case studies. ↳ Have Personal Branding: → Many UXers don't give enough background on themselves. Companies hire you, not your 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨. ↳ Showcase Collaboration and Feedback: → It's rare to see a designer's ability to: ✅ Work on a team ✅ Articulate their working process ✅ Show their design changes based on feedback ↳ Show the Research Process: → The best case studies tend to: ✅ Showcase qualitative and quantitative data to back their designs ✅ Incorporate their insights into their solutions ↳ Show Empathy and Understanding: → I've noticed many junior designers have zero context to their users and the business in their case studies. 𝘛𝘩𝘦𝘺 𝘰𝘧𝘵𝘦𝘯: → Don't demonstrate their problem-solving process → Don't tell me why they did what they did and why it matters → Don't explain why their solutions help users and the business 🥇 𝗬𝗼𝘂𝗿 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻: ☑ Craft a compelling story for your case studies that don't bore your reader to death ☠️. ☑ Show the results: what went wrong, what went right and what did you learn? ☑ Show how you've worked with others and leveraged feedback in your designs. ☑ Show your research process, how you gathered and interpreted data, and why it informed your design decisions. ☑ Articulate what problems you tackled and why. Show your thought process and how your design solves these issues effectively. ☑ Please for heaven's sake, get a real portfolio website. In this competitive market Dribbble sites, Behance sites, PDFs, and Figma files are not enough. ✨ Portfolios are hard to maintain and even harder to grow, but if you care about your UX career they are worth it. --- PS: What's stopping you from finishing your portfolio? Follow me, John Balboa. I swear I'm friendly and I won't detach your components.

As a Content Design leader and hiring manager, I'm often looking at portfolios and resumes. Here are five (5) things that delight me: 1. Clear navigation and IA for your portfolio. If I can easily find your UX writing and content strategy samples, that tells me you understand information architecture, which is critical to what we do. 2. Good storytelling. Tell me concisely what the problem was and how you solved it. Don't forget to describe the user and the role they played in your project. Show "before" and "after" screenshots where you can. 3. White space. Portfolios and resumes crammed to the margin edges with content indicates you have trouble self-editing. Remember the editing rule: cut it in half, and then cut it in half again. Use progressive disclosure. 4. A brief intro of who you are in your portfolio. I love photos of you, your pet, your kids, your favorite dish. Whatever makes you a human. 5. Empathy. UX research, asking questions...tell me how you considered the user. ("Because there were so many modals, we wondered if this process would be too complicated for our users to complete. So, we tested it.") That's it! Resumes and portfolios are writing samples in and of themselves. You don't have to be a visual designer to create an effective presentation, but as a content designer you must have a sharp eye for how things *could* look. It's time well spent. 😊

Many junior website portfolios fail because of this: (To be clear: I'm referring to websites not slide decks) They read like internal documentation: Sticky notes Personas Wireframes Excessive paragraphs They explain the the entire process. But they forget to sell the work. Senior portfolios? They feel like product marketing. Quick to scan. Heavy on outcomes. Sharp visuals. Clear business value. You don’t need 2,000 words. You need 5 seconds of clarity. Here’s what senior-level portfolios do differently: 1/ Start with the result Don’t make them dig to find impact 2/ Lead with visuals Show the solution before the process 3/ Skip the fluff Only explain what influenced the final result 4/ Make it glanceable Use spacing, hierarchy, and clean formatting 5/ Treat it like a pitch Not a research archive Want to stand out fast? Design your portfolio like you design a product. Consider the actual user. Use clarity, structure, outcomes. That’s what makes people want to talk to you.

Confession: While I've reviewed thousands of portfolios, I've never read a case study all the way through. I ALWAYS scan them. I just don't have the time to look through every detail. And I know that most other folks who are reviewing portfolios are doing the exact same thing for the same reasons. This means that your portfolio should: 1. Make it easy to scan 2. Use big, high quality visuals 3. Tell quick, concise stories 4. Most importantly, make that story easy to consume in two minutes or less If I were to build my portfolio today, here's how I would do it using these principles: 1️⃣ I'd have a top overview section that has a short blurb of what to expect/what I accomplished AND the final mockups/prototype of what I created. 2️⃣ I'd write out each case study using a word document first to make sure that my headlines told the entire story quickly and concisely. I'd use a classic story arc 1. Context/background 2. Conflict 3. Rising action 4. Climax 5. Falling action 6. Resolution The simpler version of this is the 3 Cs of storytelling: 1. Context 2. Conflict 3. Change (AKA what improved as a result of your work) 3️⃣ I'd optimize my headlines below the overview to tell the story of what I learned. Once everything was written out in a Google doc, I'd edit everything down to the essentials. I'd make sure to pull out the important learnings/quotes and make them big so reviewers could easily scan them. 4️⃣ I'd break up sections with large images to make it feel more interesting and less fatiguing. 5️⃣ I'd ask friends and family to read it and provide feedback about clarity and how much time it took them. If they can easily understand it, see my impact, and quickly go through it, then I'm on the right track. 6️⃣ I'd use LinkedIn and adplist.org to find more folks to provide feedback. Again, I'd focus their feedback on clarity and the amount of time it took for them to go through it.

In the past few months, I’ve reviewed over 400 design portfolios while seeking to fill a mid-level design position (2-3 years of experience). More than 90% of these portfolios didn’t pass the screening process. One striking observation was that around 75% of all portfolios looked the same. If your portfolio resembles a basic template, you’re doing something wrong. Don’t get me wrong, perfect portfolios don’t exist, and I’m definitely not saying you should go overboard. However, hiring managers are reviewing many portfolios at once, and standing out with a well-designed portfolio that balances UX with a beautiful and aesthetically pleasing UI will definitely grab the hiring manager’s attention and win you more time. Top Mistakes: 1. Using the Same Design Process for All Projects: • If you have a one-size-fits-all design process, it indicates inexperience. Every project has different needs, requirements, constraints, and challenges. I want to see the challenges you’ve faced in the design process, what methods you chose to overcome a particular challenge, and why you chose that method. 2. Not Connecting Business Goals/Needs to Your Solutions: • Once I open one of your case studies, I want to see what problem you are solving and how it will help the business. Clearly linking your design solutions to business objectives demonstrates a deeper understanding of the impact of your work. 3. Not Enough Exploration: • Most portfolios I reviewed didn’t show enough solution exploration. They usually display only the chosen solution. I want to know which other solutions you considered, why you chose a particular solution over the others, and how you determined this was the best solution. 4. Too Much Clutter in Case Studies: • One of the greatest challenges in designing your portfolio is deciding how much detail to include in your case studies. Too much detail can overwhelm users (hiring managers), causing them to not finish reading your case study, which lowers your chances of getting an interview. Too little detail results in incomplete stories, which also lowers your chances. Focusing on the bigger picture and ensuring your case study is easily scannable is crucial. Make sure a user can scan and understand your case study within 30 seconds. Final Advice: There’s so much advice out there about this subject. If I have to leave you with one thing from this post, it would be to treat your portfolio as a real product design project and understand your audience really well. A well-crafted portfolio that effectively communicates your design process, challenges, and solutions can significantly enhance your chances of standing out to hiring managers.”

I've reviewed thousands of UX portfolios since 2017, and here's one of the biggest mistakes I see: Your portfolio feels like it's selling the product you worked on. But in reality, your portfolio should be selling the product of YOU. Too many portfolios focus on the end features and shiny design, but they miss the mark by not highlighting the process and decisions that got them there. Here are a few things recruiters and hiring managers really want to see in your UX portfolio ... and hear in interviews 😉 - How you arrived at a decision or solution - How you iterated based on user feedback - What trade-offs you had to make and why - How you navigated challenges or constraints - How you collaborated with cross-functional teams - What you learned and how it informs your future work - Why you chose a specific type of research, method, etc - And honestly, so much more ... but I'll leave it here for now Your portfolio isn’t just a showcase of what you made; it’s a showcase of how you think. Helping UX and Product people create stronger portfolios that equip them to talk about their work in interviews effectively is just one of the "5 Sprints" we do inside Career Strategy Lab's 3-month UX and Product Job Search Accelerator. You can learn more here: https://lnkd.in/gjeyFT8P Feel free to DM me here on LinkedIn if you have questions or use the chat widget on our website. Hope this re-frame about UX portfolios helps you see how you might improve your own portfolio so it meets the needs of your users (aka recruiters and hiring managers) 💜 #ux #uxdesign #productdesign