How Women Can Build Visibility Without Being Present

A frustrated and burnt out client told me, “I feel invisible when I’m not posting, but I can’t keep up with the pressure to always show up.” The truth is, visibility isn’t just about posting every day. It’s about presence, not performance. Their profile looked great, but there was no movement. No conversations, no clicks, no traction. We took a step back and focused on subtle, sustainable actions that didn’t rely on constant content. We optimized their profile to speak directly to the right people, added a testimonial that told a clear before-and-after story, and used strategic engagement to stay top-of-mind. Within a few weeks, leads were rolling in, and they hadn’t posted once. I call it the Quiet Authority Method, because sometimes, showing up well is louder than showing up often. Here’s how you can do it: 🔸 Share One Thought, Not the Whole Chapter • You don’t have to post a full lesson, just one insight or observation can land. • A quick story or shift in mindset is more powerful than a wall of text. End Result: It keeps you visible without overwhelming yourself or your audience. 🔸 Repost with a Twist • Quote someone else’s post and add your take. It’s low-pressure but high-engagement. • Your voice matters, even when you’re not the original source. End Result: You stay in the feed and build credibility, without having to create from scratch. 🔸 Show Behind-the-Scenes Instead of “Big Wins” • A messy middle moment, a work-in-progress, or a small realization is enough. • People relate more to growth than they do to polish. End Result: Vulnerability builds trust, especially in a sea of highlight reels. 🔸 Comment With Intention • If posting feels like too much, commenting with a fresh perspective still builds your presence. • You’re building equity with every smart reply. End Result: Consistent interaction makes people remember you, sometimes more than a post would. 🔸 Turn a DM into a Post • Someone asked a great question? Answer it publicly (with permission). • These often resonate the most because they reflect real struggles. End Result: You’re creating content that feels personal, and solves problems others are quietly dealing with too. 🔸 Save Your Best Ideas in a Vault • You don’t need to post everything now, just don’t lose them. • Even saving drafts keeps the momentum alive. End Result: Capturing ideas creates a content bank you can return to when you’re ready. Even when you’re not posting, your B2B profile can do the heavy lifting. With the right setup, it draws the right people in, builds quiet trust, and keeps you visible. That’s the idea behind the Quiet Authority Method. ⸻ ♻️ REPOST if this resonated with you! ➡️ FOLLOW Rheanne Razo for more B2B growth strategies, client success, and real-world business insights.

Many of my coaching clients are uncomfortable with self-promotion, even though it's essential to building the visibility needed to power their career success. If this rings true for you as well, take heart. There are meaningful ways to showcase your contributions and build your professional presence without feeling like you're bragging. Here are a few strategies to consider: 🎊 1. Share Your Wins Collaboratively Instead of focusing solely on your achievements, highlight how your team’s efforts contributed to success. For example, in a meeting, you might say, “Our team’s collaboration on [Project Name] really made an impact. I’m particularly proud of how we addressed [specific challenge].” This shows leadership and gives credit to others. 👀 2. Volunteer for High-Visibility Projects Offer to take on tasks or projects that involve cross-functional teams or public presentations. This puts your work in front of a broader audience and establishes your expertise without explicitly “tooting your own horn.” 💡 3. Ask Thoughtful Questions Speaking up in meetings doesn’t always mean sharing your own ideas. Asking insightful questions about ongoing initiatives shows you’re engaged, strategic, and invested in the organization’s goals. 📈 4. Document and Share Results Create concise updates on your projects to share with your manager or team. For example, you could write a quick email or slide deck summarizing outcomes and lessons learned from a recent initiative. This keeps others informed and reinforces your value. 🤝 5. Build One-on-One Relationships Visibility isn’t just about public recognition. Building strong relationships with colleagues and leaders through regular check-ins or coffee chats can help ensure your contributions are recognized organically. Visibility doesn’t require loud self-promotion. By focusing on collaboration, thoughtful communication, and consistent results, you can gain the recognition you deserve while staying true to your authentic self. #visibility #careerstrategies #authenticity

I spent 10 years being the workplace's best-kept secret. Then I learned the brutal truth about visibility. It wasn't that I wasn't working hard enough. It wasn't that I lacked talent. It was that I thought my work would speak for itself. Spoiler: It doesn't. Here's what changed everything: Visibility isn't about being loud. It's about being clear. After a decade of watching less-qualified people get promoted ahead of me, I finally understood the difference: 𝗖𝗹𝗲𝗮𝗿 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗶𝗺𝗽𝗮𝗰𝘁.  Not just what you do — but what changes because of it. 𝗖𝗹𝗲𝗮𝗿 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀.  Not vague aspirations — but specific outcomes you're driving toward. 𝗖𝗹𝗲𝗮𝗿 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲.  Not a laundry list of skills — but the unique difference only you can make. The shift was immediate. Here's what I learned after 10+ years helping leaders build their presence: 𝟭/ 𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. Just be unmissable in the spaces that matter. 𝟮/ 𝗬𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗻𝗲𝗲𝗱𝘀 𝗮 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗼𝗿 — 𝘆𝗼𝘂. Frame it. Contextualize it. Show why it matters. 𝟯/ 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗹𝗼𝗻𝗴 𝗴𝗮𝗺𝗲. Start building before you need it. The worst time to get visible? When you're desperate for it. Your work deserves to be seen. Your voice deserves to be heard. Your impact deserves recognition. Not because you're bragging. Because you're leading. The world needs what you have to offer. But first? They need to know it exists. Stop being the best-kept secret. Start being the obvious choice. ⭐ 💭 Were you ever the "best-kept secret" at work? What finally changed things for you? * * * * * * 👋I'm Lorraine—keynote speaker and bestselling author. I help rising leaders build an unforgettable presence and stand out at work. Follow for more actionable career tips! ♻️ Reshare if this resonated with you! 📘PS: Want more strategies for building executive presence? Check out 𝙐𝙣𝙛𝙤𝙧𝙜𝙚𝙩𝙩𝙖𝙗𝙡𝙚 𝙋𝙧𝙚𝙨𝙚𝙣𝙘𝙚 here: https://amzn.to/3Hdv79r