How to Build Visibility for Career Growth

Before becoming an Executive, I was an INVISIBLE contributor for the first 10 years of my career. (you probably are too) I was: Dreaming of recognition but → keeping my head down and hoping someone would notice Dreaming of promotions but → waiting for my turn instead of advocating for myself Dreaming of leadership roles but → staying quiet in meetings to avoid rocking the boat Dreaming of making an impact but → underselling my achievements to appear humble Turning point? I got snubbed for promotions not once, not twice but THREE times. Staying quiet was getting me a first-class seat at my DESK. After the third snub, I realized: I can't stay quiet and expect someone to notice me. I will always care more about my career than anyone else. I can't expect someone to articulate our value for me. I worked on: Actively sharing my accomplishments: "Our team's productivity increased 30% last quarter due to the new process I implemented." Clearly communicating my career goals: "I expressed my interest in leading the upcoming project to my manager, highlighting my relevant skills." Volunteering for high-visibility projects: "I took charge of presenting our department's quarterly results to the executive team." Quantifying and presenting my contributions: "I created a dashboard showing how my initiatives saved the company $500K annually." I eventually became an executive once I put these into practice. You don't need to change jobs every time you hit a roadblock. Or throw money at the problem with another degree or certificate. Learning to articulate your value can make all the difference. To master value articulation: Keep a detailed record of your achievements Align your work with company objectives and highlight this connection Practice describing your impact in concise, compelling ways Seek opportunities to present your work to leadership Regularly update your manager on your progress and aspirations Remember: "Your work speaks for itself, but only if you give it a voice." #aLITTLEadvice

Most people in tech believe career growth is all about getting better at your craft. And don’t get me wrong- skills do matter. But here’s the uncomfortable truth: It’s not just about how good you are. It’s about who knows how good you are. Some of the most talented engineers I’ve worked with stayed stuck in the same role for years, not because they weren’t skilled, but because no one outside their immediate circle knew the impact they were making. Meanwhile, others who actively shared their work, spoke at events, collaborated publicly, or mentored others; they became the names that came up in rooms they weren’t even in yet. That’s what visibility does. For me, building visibility has looked like: 🤝 Sharing what I’m learning- not just what I already know. Posting takeaways from AI research papers, experiments with new tools, and real-world lessons from building systems. 📱Posting behind-the-scenes of projects, including the messy drafts. Sharing wins is easy. Sharing your process builds trust. 🎤 Speaking at meetups, podcasts, and panels Every small talk leads to bigger rooms. It’s all about building reps, and getting more people hear your thoughts. 📚Turning complex technical ideas into simple frameworks. Think: diagrams, cheat sheets, carousels. If people can learn from you easily, they’ll remember you. 🌎 Collaborating publicly and giving credit. Tag teammates, mention mentors, share lessons learned together. Visibility is not a solo game. 👩🏫 Mentoring early-career professionals. Teaching makes your knowledge visible, and it pays forward the support you once needed. 📝 Documenting your journey authentically. Not just “look at this big launch,” but “here’s what I learned this week,” or “here’s where I’m stuck and what I’m trying next.” 👥 Being active in the community- both online and offline. Whether it’s commenting on posts, joining Slack groups, or attending AI meetups, showing up consistently makes a difference. It’s not about becoming a “thought leader.” It’s about becoming someone people remember when opportunities come up. Because at the end of the day: Skill × Visibility = Career Growth If you’re already learning, building, and solving problems, start showing it ❤️ That’s how you grow beyond your current role.

If you’ve been doing great work and still aren’t getting promoted, I want you to hear this: It’s probably not your skills. It’s how your work is positioned, perceived, and prioritized. I’ve coached engineers who were outperforming peers technically, but kept getting passed up. Not because they weren’t ready. But because leadership didn’t see them the way they needed to. Here’s what I help them shift: 1. Stop assuming your manager is tracking your wins. They’re not. They’re busy. You need to document your outcomes and share them regularly, not just at review time. 2. Tie your work to outcomes leadership actually cares about. Are you reducing risk? Improving velocity? Increasing efficiency? Frame your impact in their language, not just technical output. 3. Start operating at the next level before you’re promoted. Lead cross-functional efforts. Anticipate roadblocks. Step into ambiguous problems and bring clarity. Don’t wait for permission, show you already belong there. 4. Build your advocate network. Your manager isn’t the only one who matters. Peers, product partners, tech leads, their feedback and perception shapes how you're seen across the org. 5. Learn to communicate your value without apologizing for it. This isn’t bragging. This is leadership visibility. The right people can’t support your growth if they don’t know what you’ve done or how you think. Promotions are not just about technical excellence. They’re about strategic presence. Knowing how to shape your story, show your impact, and signal that you’re ready. If you’re stuck right now, it doesn’t mean you’re not capable. It means you need to change the way you’re showing up. And when you do, everything starts to shift.

One of the hardest lessons I’ve learned in my career is this: No one will advocate for you the way you can advocate for yourself. When I first entered the professional world, I thought my work would speak for itself. I believed that if I put my head down, worked hard, and delivered great results, recognition and opportunities would naturally follow. But here’s what I discovered: While hard work is essential, visibility is just as important. It took observing how others approached their careers to realize this: The people who often get ahead aren’t just hardworking — they’re intentional about making their contributions known. They speak up in meetings, share their goals openly, and make sure their achievements don’t go unnoticed. That realization changed the way I approached my career. I began to see the importance of not just doing the work, but owning my voice and advocating for myself. Here’s what I’ve learned along the way about self-advocacy: 1. Track your accomplishments. I started keeping a journal where I noted key projects, results, and positive feedback. When performance reviews came around, I didn’t have to scramble to prove my value. I had it documented. 2. Ask for what you need. Whether it’s a promotion, mentorship, resources, or even a clearer direction, I learned to be upfront about my goals. 3. Speak up. This was the hardest for me. I used to hold back, worried my ideas weren’t “good enough.” But I realized that staying silent wasn’t helping anyone, not me, not my team, and not the organization. Advocating for yourself isn’t about arrogance or entitlement, it’s about honoring your value. It’s about recognizing that your hard work, skills, and ideas are worth being seen, heard, and rewarded. If I could go back and tell my younger self one thing, it would be this: Don’t wait for someone else to notice your potential. Take the first step. Speak up. Celebrate your wins. Ask for what you need. Your career is yours to build, and no one else will fight for it as fiercely as you can. #StephSynergy

6 words of the best advice if you've been passed over for promotion: Don’t hope for visibility. Create it. A few years ago, I noticed a frustrating pattern: The people getting promoted weren’t always the best performers. They were just the most seen. “I’ve been heads down. My work should speak for itself.” That was my mantra. Until I watched peers leapfrog me. People I outperformed. It happened again. And again. Every time I heard: “We’ve decided to go with someone who’s been showing more strategic leadership.” Even though I was already doing the work. If you’ve ever had that sinking feeling... You know what I mean. When someone else gets tapped. And your calendar is still full of stretch work with no upward movement. So here’s the truth I learned the hard way: You don’t get promoted for what you do. You get promoted for what they see you doing. If you’re quietly waiting for your value to be recognized—bad sign. You will lose whenever this is the dynamic: “We’ll circle back when leadership reopens promotion discussions.” Sound familiar? Now you might be thinking: “Damn… this is me. I’ve been in the running three times. Still overlooked.” So what do you do instead? Follow this rule: Don’t hope for visibility. Create it. When I work with clients gunning for Director and VP roles, this is the shift we make: We stop asking: “Why didn’t they pick me?” And we start asking: “How do I position myself as the obvious choice?” Two examples: Example 1 You hear: “We’re not opening new leadership roles right now.” Instead of waiting until maybe next quarter, try: “Totally understand. In the meantime, would it be helpful if I took on a short-term lead for X project? I’d love to show how I handle cross-functional strategy while staying aligned with the team.” Now you're not waiting. You're demonstrating. Example 2 You hear: “We’re exploring a few internal candidates.” Instead of going quiet, say: “I know this is competitive, and I want to be direct—I’ve been driving results at this level, and I’d love the chance to share how I’d scale that as a formal leader.” Too bold? Maybe. But now you're not invisible. You're in the conversation. See the shift? If you’re waiting, you’re behind the scenes. If you’re positioning, you're already on stage. Big difference. Bottom line: You’ll get passed over 8 out of 10 times if you’re relying on work alone. If that hit a nerve... DM or comment 'VP'. I'll show you how to shift your strategy from being the best-kept secret to the obvious next leader.

Your silence is killing your career. I've watched talented people get passed over for promotions for years. The common thread? They kept their ambitions to themselves. Here's the hard truth: No one is coming to rescue your career. No one will magically discover your hidden talents. No one can support dreams they don't know exist. Here’s how to start speaking up — today: 1/ Schedule a quarterly career conversation with your manager. Don't wait for review time. Develop a career growth plan with specific asks for support, mentorship or stretch assignments. 2/ After big wins, email leadership. Share the impact you've delivered and what’s next. Show you’re thinking beyond delivery. 3/ When someone asks “How’s work?” say: “I’m working toward [goal] — what challenges are you facing?” Small talk → strategic talk. 4/ Volunteer for projects tied to where you 𝘸𝘢𝘯𝘵 to go — not just what you’re good at now. 5/ Book 15-min chats with people you admire. Ask curious questions. Listen closely. Build advocates. Your manager isn't a mind reader. Your colleagues can't recommend what they don't see. Your network can't connect you to invisible goals. The most successful people I know? They don't hope someone notices their work. They don't silently resent being overlooked. They don't expect loyalty to be rewarded automatically. They state their ambitions clearly, repeatedly, and to the right people. What career goal have you been keeping to yourself? Drop it below — you never know who’s reading. Your growth is too important to keep quiet about. --- Follow me, tap the (🔔) Omar Halabieh for daily Leadership and Career posts.