How to Boost Employee Profile Visibility

Most people in tech believe career growth is all about getting better at your craft. And don’t get me wrong- skills do matter. But here’s the uncomfortable truth: It’s not just about how good you are. It’s about who knows how good you are. Some of the most talented engineers I’ve worked with stayed stuck in the same role for years, not because they weren’t skilled, but because no one outside their immediate circle knew the impact they were making. Meanwhile, others who actively shared their work, spoke at events, collaborated publicly, or mentored others; they became the names that came up in rooms they weren’t even in yet. That’s what visibility does. For me, building visibility has looked like: 🤝 Sharing what I’m learning- not just what I already know. Posting takeaways from AI research papers, experiments with new tools, and real-world lessons from building systems. 📱Posting behind-the-scenes of projects, including the messy drafts. Sharing wins is easy. Sharing your process builds trust. 🎤 Speaking at meetups, podcasts, and panels Every small talk leads to bigger rooms. It’s all about building reps, and getting more people hear your thoughts. 📚Turning complex technical ideas into simple frameworks. Think: diagrams, cheat sheets, carousels. If people can learn from you easily, they’ll remember you. 🌎 Collaborating publicly and giving credit. Tag teammates, mention mentors, share lessons learned together. Visibility is not a solo game. 👩🏫 Mentoring early-career professionals. Teaching makes your knowledge visible, and it pays forward the support you once needed. 📝 Documenting your journey authentically. Not just “look at this big launch,” but “here’s what I learned this week,” or “here’s where I’m stuck and what I’m trying next.” 👥 Being active in the community- both online and offline. Whether it’s commenting on posts, joining Slack groups, or attending AI meetups, showing up consistently makes a difference. It’s not about becoming a “thought leader.” It’s about becoming someone people remember when opportunities come up. Because at the end of the day: Skill × Visibility = Career Growth If you’re already learning, building, and solving problems, start showing it ❤️ That’s how you grow beyond your current role.

Visibility leads to more opportunities. Do you want more people to click on your LinkedIn profile? Here's your 4-step action plan: 1. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗵𝗼𝘂𝘀𝗲 𝗶𝗻 𝗼𝗿𝗱𝗲𝗿. My mom used to always say, "Gotta clean your room if you want to have friends over." The same logic applies to your LinkedIn profile. When people land on your profile, you want them to like what they see. Your LinkedIn profile is your digital 1st impression. - Are you positioning yourself effectively? - Are you using the right keywords? - Does your About section tell an engaging story? - Is your work history captivating, or does it blend in with the crowd? 2. 𝗦𝗲𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻𝘃𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀. Are you connected with the right people? Most people on LinkedIn are likely not connected with enough relevant & meaningful people. There is a difference between being a LION (LinkedIn Open Networker-- accepts ANY invite) & being a SCOL (Strategic Connector On LinkedIn). Storytime: As some of you know, I used to be a recruiter. I recruited for many roles, but my last recruiting position was with a large health system. Although I didn’t have many nursing connections on LinkedIn, I wanted to build a strong reputation as a top healthcare recruiter. My colleague, Jennifer Jezorski, & I set a challenge to connect with five new people daily in our field. LinkedIn used to have a feature that highlighted the most visible profiles at a company if you visited its page. Jennifer & I consistently held the #2 and #3 spots across the ENTIRE health system—just behind our CEO—at one of the country’s most respected hospitals. And we weren’t even creating content; we were simply building connections. FYI: For most people, the maximum LinkedIn connection limit per day is approximately 20 invites per day & 100 per week. 3. 𝗕𝘂𝗶𝗹𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀. After connecting with someone new—even if you haven’t met in person—you can build a relationship through meaningful engagement with their content. While most LinkedIn users aren’t posting daily, when someone you’re interested in does share a post, aim to comment within the first day or two with a thoughtful response. This will likely prompt them to click on your profile. 4. 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝟭𝘅 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸 Hitting "POST" can feel intimidating, especially if you’re not a professional content creator. Executives often ask, “What will people think?” or say, “I don’t want to come off as a tryhard.” But trust me—it’s all about how you approach it. I've heard from clients that it can feel a little vulnerable to be the only person at their peer level creating content. I follow up this line of thinking with: - Where are they in their career? - Are you in the sprint phase? Are they in the coast? - What would happen if you didn't take action? I have truly seen people's careers explode because they learned how to gain visibility. There is no reward for being the "best-kept secret."

The shortcut to massive visibility with recruiters on LinkedIn (+ 2X more interview invites) isn't: 1. Applying to hundreds of jobs 2. Treating LinkedIn like a job board 3. Making your profile a resume placeholder It's strategic LinkedIn engagement. I've been helping job seekers get job offers via LinkedIn for 15+ years. These are the 3 unexpected ways daily LinkedIn engagement has transformed my clients' job searches: 1. 𝐂𝐨𝐦𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐨𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐏𝐨𝐬𝐭𝐬 Strategic engagement on LinkedIn allows you to: - Get noticed by recruiters without applying - Show your subject matter expertise - Build relationships with decision makers & industry thought leaders - Increase profile views by 4X - Land interviews through conversations, not applications There is no better tool to showcase your expertise to hiring managers. 2. 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐝 𝐭𝐨 𝐉𝐨𝐛 𝐎𝐟𝐟𝐞𝐫𝐬 Everyone talks about EasyApply no one talks about company connections. Yet, LinkedIn members with company connections are 4X more likely to get the job offer. 70% of LinkedIn members report they found their last job through a connection. And, we know in 2024 that 48% of all new hires were employee referrals. The data points to the wildly effective strategy of making connections/building relationships with people inside your target company. LinkedIn makes this very easy to do. Go to the company's LinkedIn page. See who you know, who you're already connected to, or who is a possible warm connection you can make. 3. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 I understand being hesitant to post on LinkedIn. Many of my clients were terrified of sharing content. But when you share valuable insights, you practice: - Your thought leadership - Your industry expertise - Your professional voice The more you share, the more visibility you get. Members who share content get 4X more profile views than those who only scroll. People hire those they know, like, and trust. When you post you build credibility and trust. Your connections, decision makers, hiring managers, recruiters - they all get to know you better. That's it! Want to learn the exact profile changes that generated an 8500% increase in profile views and interviews within 24 hours? Check the comments for a link to a free video I created with my top 5 hacks for getting more profile views and interview invitations. What's your biggest struggle when it comes to strategic engagement?