Key LinkedIn Tasks for Career Advancement

I’ve reviewed 1,000+ LinkedIn profiles over the past 5 years. Here are 8 tips to turn your LinkedIn profile into a job-generating machine: 1. Upgrade Your Profile Picture Like it or not, your profile picture is your first impression. Make it a good one: - Upload your PP to Photofeeler .com - Analyze the feedback - Reshoot/edit your picture based on the data Repeat until your scores are good! 2. Leverage Keywords The right keywords help you show up in more searches. Here's how to find them: - Find 5+ job descriptions for target roles - Paste them all into ResyMatch.io's JD scanner - Save the top 15 skills Weave them into the rest of your profile! 3. Write A Killer Headline I like to use this headline formula: [Keywords] | [Skills] | [Results-Focused Value Proposition] Example for a data scientist: Data Scientist | Python, R, Tableau | I Help Hospitals Use Big Data To Reduce Readmission Rates By 37% 4. Write A Killer About A great About section has 3 parts: - A short paragraph that speaks to your job, years of experience, and value prop. - Five "case study" bullets that showcase specific results. - Your email w/ a CTA for people to connect with you. Include keywords! 5. Leverage Your Featured Section It’s hard to convey your value on a resume or in an About section. This is your chance to show people what you’ve done on your terms. Include things like: - Case studies of your work - Content you’ve created - Posts you’ve written 6. Skills Matter LinkedIn uses profile Skills sections to rank candidates. Here’s how to boost your rank: - Add every keyword from your ResyMatch scan - Choose the top 5 most relevant skills - Ask colleagues, friends, family, & classmates for endorsements (aim for 5) 7. Engage & Support Others Comments can generate tons of profile views! Here’s how: - Find 10+ thought leaders in your target space - Bookmark their post feed - Check their feeds daily - Leave a supportive, valuable comment on each new post Repeat for a minimum of 30 days 8. Create Content! Content is networking at scale. One post can reach more people than your entire connection base. It also allows you to showcase value in your own words, on your own terms. It can feel scary, but only 1% of people do it—and the returns are huge.

My work is done here… 🙄 What are the best ways to engage with recruiters and industry leaders on LinkedIn to build strong career connections? Engaging effectively with recruiters and industry leaders on LinkedIn can open doors to job opportunities, mentorships, and long-term professional relationships. Here are some of the best strategies: 1. Optimize Your Profile First Before reaching out: • Professional photo and compelling headline (beyond just your job title) • Well-written summary showcasing your strengths and goals • Highlight key skills, achievements, and experience • Get endorsements and recommendations ⸻ 2. Engage with Their Content • Like, comment, or share their posts meaningfully • Ask insightful questions or add value to discussions • This gets you noticed before you even reach out directly ⸻ 3. Send a Personalized Connection Request Keep it brief and specific: “Hi [Name], I admire your work in [industry/topic] and would love to connect to learn more about your insights in [shared interest or goal].” ⸻ 4. Follow Up with a Message Once connected, send a message like: “Thanks for connecting! I’ve been following your work on [topic]—really impressed. I’m exploring opportunities in [area], and would love any advice you might have.” Make it clear you value their expertise—not just trying to get a job. ⸻ 5. Add Value Before Asking • Share articles, insights, or reports they might find useful • Tag them (respectfully) in relevant posts if it fits organically ⸻ 6. Join and Participate in Industry Groups Engage in LinkedIn Groups where recruiters and leaders hang out. This shows your interest and gives more opportunities to connect meaningfully. ⸻ 7. Post Thoughtfully • Share your own content—insights, learnings, project highlights • It helps position you as someone active and engaged in your field ⸻ 8. Be Consistent, Not Pushy • Don’t bombard them with messages • Follow up after a week or two if appropriate • Be patient and persistent, not aggressive ⸻ Would you like help drafting a custom message for a recruiter or leader in your field?

“I’ve applied to 200+ roles and haven’t heard back from any of them.” I hear this every week. And while it might feel like a volume problem, It’s almost always a clarity problem. 📌 The resume is too generic. 📌 The LinkedIn profile lacks direction. 📌 The narrative doesn’t match the goals. If recruiters can’t immediately see who you are, what you do, and why you’re valuable, they scroll on. Here are 5 things to fix on your LinkedIn profile if you’re not seeing traction: 💡 1. Rewrite your headline You have 220 characters. Use them wisely. Include: → Your target job title (not just your past one) → A value-driven statement → 2–3 relevant keywords 🚫 Avoid: → “Seeking new opportunities” → “Open to work” → “Looking to pivot” Nobody’s searching for people who are looking— They’re searching for people who can solve problems. 💡 2. Rewrite your ‘About’ section This isn’t a memoir. It’s a positioning statement. Tell the story of your career arc, not a list of tasks. Use clear language, showcase your strengths, and don’t be afraid to add some personality. AI can help—ChatGPT is a great starting point. (But make sure it still sounds like you.) 💡 3. Add impact to your experience section No one is hiring you for what you did. They’re hiring you for what you achieved. Swap out vague duties for measurable results. Think: → Increased revenue by 22% → Reduced churn by 15% → Managed a team of 8 across 3 time zones Bonus: keep it to bullets, not paragraphs. 💡 4. Upload a keyword-rich resume LinkedIn just rolled out a feature that scans your uploaded resume and pushes your profile in recruiter search results based on it. Yes this is huge. (Need help? I’ve got a free template available via the community I've linked in my Featured section.) 💡 5. Be careful with the “Open to Work” frame It can trigger unconscious bias because people are wired to focus on “risk” over “opportunity.” Yes, i know thats not how it should work, but you can learn more about this and follow my suggestions for the 'Open to work settings' in the following video. Watch here: https://lnkd.in/eDmEYGKu Instead, position yourself as someone ready to contribute, not someone hoping to be chosen. Most job seekers rely on weak profiles and chase recruiters. The best ones build a profile that makes recruiters chase them.