How to Create Valuable Content for Career Advancement

🔥 How I got 1.8M impressions on LinkedIn  in 90 days (without ads, hacks, or a huge team) And no — I didn’t go viral by accident. Here’s exactly what worked (and what didn’t) 👇 1. Posted 3–5 times a week. No ghosting. No chasing “perfect timing.” Momentum beats overthinking every time. ✅ Tip: Track post performance weekly to understand what resonates - not just what gets likes. ❌ Don’t chase perfection. Chase authenticity. 2. Focused on emotional truth. People don’t follow facts — they follow people they feel. I wasn’t afraid to share doubts, failures, or the messy middle. ✅ Tip: If it feels vulnerable to post, it usually performs better. ❌ Don't share what’s “impressive”. Share what’s true. Real > polished. 3.  Experimented — constantly. Videos. Text-only. Carousels. Interviews. Some flopped. Some flew. Every format taught me something about my audience. ✅ Tip: Don’t assume — test it. ❌ Don’t measure success only by numbers. 4. Gave away value for free. I just shared real insights, frameworks, and hard-earned lessons. ✅ Tip: Package insights so people can apply them today. ❌ Don’t post tips you wouldn’t follow yourself. 5. Treated every post like a conversation, not a pitch. ✅ Tip: Write in your own voice — not “LinkedIn voice”. ❌ Don’t ignore your comments. Sometimes your comments or DMs were so spot-on, I’d screenshot them and share with my team. Not for the ego — but as proof that this work matters. One core truth I’ve learned about creating content here: You don’t build a personal brand by being impressive. You build it by being consistent — and by being honest. Everything else is just noise. Your thoughts?

How to Create Value on LinkedIn Without Overthinking It I get so many people asking me how to start posting on LinkedIn. They want to build their presence, but paralysis by analysis kicks in. They overthink every word, stress about engagement, and ultimately—never post at all. Here’s the thing: The bar is super low. Less than 1% of LinkedIn users create content, the rest just consume. That means if you start sharing valuable insights, you’ll stand out immediately. So What Should You Post? Think About How To Add Value. If something is valuable to you, it’s probably valuable to someone in your network. Step 1: Share What You’re Learning. Had an interesting conversation with a client? Share the key takeaway. Figured out a better way to do something? Someone else probably needs that insight. Learned a hard lesson in business? That’s content that resonates. Bragging about what you did isn’t value. Helping others learn from what you did is. The difference is subtle, but it matters. Step 2: Answer Questions Before They’re Asked. Think about the questions people ask you all the time. Instead of answering them one by one, turn those answers into posts. "How do I get started in the channel?" → Make a post with three quick steps. "What’s the best way to engage partners?" → Share a short best practice. Your daily conversations are your best source of content. Step 3: Keep It Simple. You don’t need a perfectly polished post. Just share something useful in a way that’s quick to consume and easy to remember. Example: Don’t: Overcomplicate and try to sound “perfect.” Do: Post a quick thought like: "I used to think LinkedIn was just for job hunting. Turns out, it’s the best tool for building relationships before you ever need them." And then give how LinkedIn helped you build a relationship that matters. Step 4: Repurpose Everything. If you presented something in a meeting, that’s a post. If you sent an insightful email, that’s a post. If you helped a colleague solve a problem, that’s a post. You’re already creating value every day—LinkedIn is just a place to share it. The Mindset Shift: LinkedIn is About Giving, Not Taking. - Stop thinking about what you can get from posting and start thinking about what you can give. - People don’t follow you because of what you want. They follow you because of what you share. - The more value you put out, the more people engage, and the more doors open, without you having to force it. - So stop overthinking. Click post. If it’s valuable to you, it’s valuable to someone else.

Think your job is on the chopping block? Here’s a no-fail way to become irreplaceable. This 3-step personal branding framework has given job security to over 100 professionals I’ve worked with, and in many cases, led to a promotion or new opportunity. By the end of this post, you’ll have a step-by-step guide to translate your experience into brand that guarantees job security, a new business venture, or an internal or external promotion. The best part? You can do all of this without pissing off your current employer (in fact, most of them will be impressed) Here’s the proven playbook: ✅ Find the intersections with your job. What parts of your work do you genuinely love? Start creating content around those topics. When I was in corporate marketing, I shared insights on brand positioning and finding my voice in executive meetings. While these were a small part of my corporate life, they led to an outsized reaction with my network. ✅ Write about your experiences, not expertise. You don’t need to be an expert to post on LinkedIn. Sharing personal stories—especially ones with lessons—builds credibility without making you look like you’re job hunting. ✅ Anchor your content in your core values. Your core values set you apart. They humanize your brand. If you value mentorship, career growth, or resilience, let those themes show up in your posts. Want more in-depth templates for how to action the above? Read this week’s Build a Brand newsletter.