Tips for building trust as a psychology creator

If you over-curate & overthink your personal brand to perfection, your engagement will be dead! You see them everywhere—polished, poised, and perfectly positioned personal brands. Yet, their engagement is flat. Their audience? Passive. This is the"Perfect Persona" Effect—where people curate an online brand so flawlessly that it becomes unrelatable. And science backs this up. 📌 A study from Harvard Business Review found that leaders who share their struggles increase trust by 66% compared to those who only share polished success. 📌 Social psychologist Dr. Elliot Aronson’s "Pratfall Effect" proves that people perceive those who show vulnerability as more likable than those who appear perfect. The brands that win aren’t the ones that look flawless. They’re the ones that feel real. This is how we work this out with SackBerry clients: 1. Show the process, not just the results. ❌ “We grew our business 10x in a year!” ✅ “We struggled for months with zero sales—here’s what finally worked.” People relate to struggles, lessons, and real journeys. Share the how, not just the highlight. 2. Write like you talk. The easiest way to sound human? Read your post out loud. If you wouldn’t say it in a conversation, rewrite it. 3. Share your unpopular opinions. The fastest way to stand out isn’t to blend in. Take a stance. Challenge industry clichés. Say what others won’t. 4. Use the “3-Post Rule” to create trust. Your content should rotate between these formats: A personal story (human connection) An actionable insight (expert credibility) A polarizing take (sparks discussion) 5. Don’t fear the “mess.” -Not every post needs to be perfect. - Test new ideas. - Share drafts. - Build in public. People love watching something unfold in real time. So, tell me—what’s one thing you wish more people shared online? #PersonalBranding #Authenticity #BuildingInPublic #ContentMarketing

Trust builds businesses. Lack of it? Kills them quietly. I’ve seen it firsthand in the businesses I coach: You don’t need to shout louder. You need to build deeper trust. Because trust is what transforms: → Visibility into credibility → Content into clients → Buzz into business that lasts And it’s built on what I call the 4 Cs: 1/ Competence → Share insight that moves people, not just fills space. → Give them the how, not just pretty frameworks. → It’s not about being impressive. It’s about being impactful. → Let them feel your expertise before they ever buy. Your clients don’t want more information. They want someone who helps them act. 2/ Conviction → Say what you actually believe. → It’s not about being louder. It’s about being clearer. → People don’t trust experts who play it safe. → Speak to what matters, not just what’s trending. The more grounded I am in what I stand for, the more naturally the right people show up. 3/ Credibility → Story over spotlight. → Teach through what you’ve lived, not just learned. → Share the scars and the solutions. → Position yourself as the guide, not the hero. Your story isn’t baggage. It’s your best trust-building asset, when you own it. 4/ Consistency → Show up even when it’s quiet. → Let your presence build predictability. → Brands are built in patterns, not one-off posts. → Create a rhythm that makes people say: “I knew you’d say that and I trust it.” It’s not about going viral. It’s about becoming recognisable. Reliable. Respected. Because trust isn’t built by chance. It’s built by design and by choice. PS: What’s your focus this quarter? -More reach -Or more resonance? I’d love to hear where you’re at. ♻️Repost to help others build trust

If I were to start my business from scratch today… I’d use just ONE platform. LinkedIn. Not for likes. But for leads, trust, and clients who are already thinking, “I need this.” And no, it’s not about cold DMs or spamming content. It’s about using psychology-driven positioning that makes the right audience come to you, instead of you chasing them. Here’s how I’d do it (and how I’ve helped 100+ coaches and consultants do the same) with real Instead of… Do this examples: 🔹 1. Positioning = Perception Psychology Your profile is your digital handshake. First impressions here decide if you’re seen as a problem-solver or “just another creator.” Instead of: ❌ “Helping people level up in life” Do this: ✅ “I help working professionals crack high-paying job roles with psychologically-optimized resumes + job application strategy.” Psychology Tip: Be specific and outcome-driven. Your offer should immediately answer your audience’s silent question “Can this person help me?” 🔹 2. Priming Effect in Content Want people to buy your offer? Don’t start with the offer. Prime their brain to see the value before they see the price. Instead of: ❌ “Buy my course to become a successful coach” Do this: ✅ “Here’s the 3-step belief shift that helped my client go from zero leads to 4 clients in 3 weeks, without a sales page or ads.” Psychology Tip: Use storytelling + subtle teaching to pre-frame the need for your offer. 🔹 3. Social Proof & Familiarity Bias People buy from people they feel they know. Your content shouldn’t just educate. It should build trust over time. Instead of: ❌ Posting random motivational quotes Do this: ✅ “Here’s what my client said after closing her first 1L client, and why we focused on voice note nurturing instead of sales calls.” Psychology Tip: The more your face, story, and wins are repeated, the more you become trustworthy by exposure. 🔹 4. Call-to-Actions that Don’t Feel Pushy People take action when they feel seen + safe. Your CTA shouldn’t feel like pressure, it should feel like permission. Instead of: ❌ “DM me if you want to work together.” Do this: ✅ “If you’re a coach who’s tired of engagement but no clients, comment ‘Ready’ and I’ll DM you a free copy-paste script that helped me close 6 clients last month.” Psychology Tip: Make the next step simple, exciting, and low risk. Don’t sell the whole thing, sell the next conversation. The truth? LinkedIn is not just for job seekers. It’s the most powerful B2B client acquisition tool, if you know how to tap into buyer psychology the right way. You don’t need funnels, ads, or a team to start. Just a strategy backed by psychology, consistency, and your story. Comment below your positioning I will help you make it a psychological one ⬇️

A frustrated and burnt out client told me, “I feel invisible when I’m not posting, but I can’t keep up with the pressure to always show up.” The truth is, visibility isn’t just about posting every day. It’s about presence, not performance. Their profile looked great, but there was no movement. No conversations, no clicks, no traction. We took a step back and focused on subtle, sustainable actions that didn’t rely on constant content. We optimized their profile to speak directly to the right people, added a testimonial that told a clear before-and-after story, and used strategic engagement to stay top-of-mind. Within a few weeks, leads were rolling in, and they hadn’t posted once. I call it the Quiet Authority Method, because sometimes, showing up well is louder than showing up often. Here’s how you can do it: 🔸 Share One Thought, Not the Whole Chapter • You don’t have to post a full lesson, just one insight or observation can land. • A quick story or shift in mindset is more powerful than a wall of text. End Result: It keeps you visible without overwhelming yourself or your audience. 🔸 Repost with a Twist • Quote someone else’s post and add your take. It’s low-pressure but high-engagement. • Your voice matters, even when you’re not the original source. End Result: You stay in the feed and build credibility, without having to create from scratch. 🔸 Show Behind-the-Scenes Instead of “Big Wins” • A messy middle moment, a work-in-progress, or a small realization is enough. • People relate more to growth than they do to polish. End Result: Vulnerability builds trust, especially in a sea of highlight reels. 🔸 Comment With Intention • If posting feels like too much, commenting with a fresh perspective still builds your presence. • You’re building equity with every smart reply. End Result: Consistent interaction makes people remember you, sometimes more than a post would. 🔸 Turn a DM into a Post • Someone asked a great question? Answer it publicly (with permission). • These often resonate the most because they reflect real struggles. End Result: You’re creating content that feels personal, and solves problems others are quietly dealing with too. 🔸 Save Your Best Ideas in a Vault • You don’t need to post everything now, just don’t lose them. • Even saving drafts keeps the momentum alive. End Result: Capturing ideas creates a content bank you can return to when you’re ready. Even when you’re not posting, your B2B profile can do the heavy lifting. With the right setup, it draws the right people in, builds quiet trust, and keeps you visible. That’s the idea behind the Quiet Authority Method. ⸻ ♻️ REPOST if this resonated with you! ➡️ FOLLOW Rheanne Razo for more B2B growth strategies, client success, and real-world business insights.

The biggest mistake you're making in building your brand is hiding your story. One of the most critical steps to building your brand and the one many people get wrong - is taking complete and total ownership of your story. One of the first steps I have my clients take when they develop their brand is to write their story. When they share it with me, they are vulnerable and yet, often hide the most compelling parts of their stories from others. It’s tempting to hide parts of your story out of fear or shame, but the truth is, when we embrace every part of who we are, we unlock a sense of unshakeable confidence. Owning your story doesn’t mean sharing every detail or airing your dirty laundry. You don't have to share your darkest secrets to own your story. It’s about achieving 100% self-acceptance. When you do that, no one can use your story to shame you. Your self-acceptance is what will allow you to show up authentically, connect deeply, and build a brand that resonates with others. Storytelling creates a connection. People want to work with, do business with, and give opportunities to those they know, like, and trust. And by the way, it's not your achievements that make you relatable and likablele, it's your vulnerability. Here are a few tips for owning your story: ✅ Write It Down - Spend time reflecting and writing your story. Think about your experiences, challenges, and triumphs. Putting it on paper helps you process and identify the parts that matter most. ✅ Know Your Why - Consider why you’re sharing your story. Is it to inspire others, build trust, or show your expertise? Knowing your purpose will guide how you tell it. ✅ Identify Key Themes - What are the most important parts of your story that align with your personal brand? Focus on key elements and ensure they reflect the values you want to convey. ✅ Practice Telling It - Practice sharing your story in different contexts. The way you share with a potential client may differ from how you’d share at a networking event. Tailor it to your audience but always keep it real! ✅ Embrace Vulnerability Without Oversharing - You don’t need to disclose everything. Share enough to connect and build trust, but maintain boundaries that protect your comfort and privacy. The Latina LinkedIn Incubator I have been facilitating for the last 4 months has been working on sharing their stories and WOW, witnessing transformation in progress is powerful! When you fully own your story, you’re no longer just telling it - you’re living it with pride and purpose. Your story is waiting to inspire others. Will you own it?

Swati, I get 300+ Likes on my posts but 0 leads. How can I convert my followers into clients? I got this question on one of my consultancy calls. So, if you are also going through the same problem, here is the solution for you. The truth is — people buy when they trust you. If you don’t have social proof, why would they trust you with their time or money? I was also in the same phase once. People appreciated my content but didn’t reach out for help. Then I realized — trust is the bridge between content and conversion. Here are 4 ways I started using to build trust among my audience: 1. Show social proof I started posting screenshots of client feedback, before-after results, and thank-you messages from people I helped. It showed I wasn’t just giving advice — it was working. 2. Share stories, not just strategies I began telling my own journey — how I struggled, learned, and improved. When I became vulnerable, people felt connected and opened up. 3. Create helpful mini wins I gave practical tips that people could implement and see a change. Even if they didn’t buy from me, they got value — and that built long-term trust. 4. Be consistent and show up as a human I stopped being a “know-it-all” and started being “one-of-you.” I shared my learnings, mistakes, and progress honestly. 📍Likes don’t pay bills. Trust does. And trust is built when people see results, connection, and consistency — not just content. If you're facing the same challenge, it’s time to shift from just posting to positioning. 🔁 Repost, if you found this helpful. Follow Swati Mathur for more. #socialproof #smpositivevibes

Your expertise is useless if no one remembers you. You post regularly. You share your expertise. You work hard on your brand. But something's missing. "Brand woh nahi jo aap kehte ho, woh hai jo log yaad rakhte hai." After helping 150+ professionals, I've found these 5 psychology tricks that actually work: #1 The Familiarity Principle People trust what they see often. Example: Why do you immediately recognize a blue LinkedIn logo? Or a red YouTube play button? Repetition builds recognition. ↳ Same goes for your content. Pick a style. Stick with it. Become familiar. #2 The Contrast Effect We notice what's different, not what's common. Example: In a room full of suits, the person in red stands out. At a conference of technical talks, the storyteller gets remembered. ↳ Find what everyone else does. Do something slightly different. #3 The Confirmation Bias People love feeling right. Example: Why do fitness trainers say "You're not lazy, you just need the right plan"? Because nobody thinks they're lazy. It confirms what we already believe. ↳ Don't challenge beliefs. Align with them. #4 The Peak-End Rule We remember highs and endings, not everything. Example: Why do you recall a specific joke from a 2-hour movie? Or the ending of a cricket match? Peaks and endings stick. ↳ Create one memorable moment in every post. End strong. #5 The Halo Effect Excel at one thing. Get credit for everything. Example: When your favorite cricketer endorses a product, you trust it. When someone gives a great presentation, you assume they're smart in other areas too. ↳ Master one visible skill. The perception spreads to everything else. Your expertise matters less than how people experience it. The best part? You don't need to fake anything. Just understand how people naturally pay attention. Then position your real skills accordingly. Which principle could improve your brand this week? P.S. Try this: Audit your last 5 posts. Count which principles you've used and which you've missed. (Thanks for coming to my small TED Talk)

If you think getting followers means getting clients, you're missing the point. I see this all the time with financial advisors and coaches. 👉🏻 They focus on growing their follower count. 👉🏻 Then they wonder why their DMs stay empty. 👉🏻 And their calendars remain unfilled. I use a process called H.A.N.D in my own coaching business. Here's a step-by-step guide on how you can use it 👇 1️⃣ Hook → You need to catch their attention first. → Create content that stops the scroll → Share stories that resonate with their struggles → Ask questions that make them think Remember: attention won doesn't mean attention converted 💡 2️⃣ Add Value → This is where most people drop the ball. → Share actionable insights they can use immediately → Teach them something new in every post → Give away your best stuff for free Educational content builds expertise and knowledge 💡 3️⃣ Nurture Relationships → Here's the secret sauce: hand-holding. → For every 10 people who notice you, maybe 5-6 will let you guide them → Respond to comments personally → Share more value in your replies Trust is built through consistent expertise, not one-off posts 💡 4️⃣ Deliver Results → Now you can make the ask. → Your audience already knows your expertise → They've experienced your value firsthand → The trust foundation is solid Converting feels natural, not pushy I've built a 7-figure coaching business using this exact process. 🔑 The key? Most people skip straight to the sale. But trust takes time to build. ✅ Hand-hold your audience. ✅ Give them value. ✅ Show them you care. What's your biggest challenge building trust online? Let's discuss in the comment 👇🏻 #contentstrategy #growthmindset #personalbranding #socialmediastrategy #businessgrowth

A lot of people can make noise online. Few can earn trust. I’ve seen loud creators get attention fast… and lose it just as quickly. And I’ve seen quiet professionals — the ones who lead with value — stay relevant for years. Noise is easy. Trust takes time. Here’s how to build it quietly: → Share things you’ve learned from hard situations → Answer real questions your clients ask you → Say “I don’t know” when it’s honest — don’t fake it, dodge it, or give a half-baked response You don’t need to impress people. You just need to help them. 📌 Is your content built for trust, or for attention? —— 📁 Save this if you’re done chasing empty likes. ♻️ Share with someone who shows up with substance. ➕ Follow me, Damjan Blagojevic, for quiet trust building strategies that actually work.