How to Build Trust with Consistent Posting

The ‘secret’ ingredient to Social Media success: YOU! Faceless social media pages aren't effective anymore. With AI content improving, standing out is tougher than ever. Many still try to hack their way to success with generic accounts, but it doesn’t work. They fail to connect and engage with their audience, leading to stagnation. The best social media brands are personal brands. >> Here's a deeper dive into why and how to make it work << 1. Tell Professional Stories: Sharing your career journey and client successes makes your content relatable and credible. For instance, talk about the challenges you’ve faced in your industry and how you overcame them. This not only shows your expertise but also humanizes your brand. 2. Share Examples: Use personal experiences to illustrate your points. If you’re discussing a particular strategy, provide a real-world example of how you applied it successfully. This makes abstract concepts tangible and easier to understand. For example, if you’re explaining the importance of SEO, share a story about how optimizing a client’s website led to a significant traffic increase. 3. Give Opinions: Don’t shy away from expressing your views. Whether it’s subtly criticizing a common practice in your niche or taking a stand on industry trends, sharing your opinions can spark meaningful discussions. This not only engages your audience but also establishes you as a thought leader. Why Does It Work? A. Authenticity: In an era where AI can generate generic content, authenticity stands out. People crave genuine connections and are more likely to engage with content that feels real. B. Engagement: Personal stories and opinions invite interaction. They prompt your audience to share their own experiences and views, fostering a community around your brand. C. Trust: Sharing your journey and successes builds trust. Your audience sees you as a credible source of information, which can translate into business opportunities. >> Quick actionable tips << Mix Personal with Professional: Your posts don’t have to be all about you. Start with a broad idea and back it up with a personal story. For example, if discussing the importance of content marketing, mention how a specific campaign you ran brought great results. Use Visuals: A picture is worth a thousand words. Use photos or videos that reflect your personal brand and resonate with your audience. Consistency: Regularly share your stories, examples, and opinions. Consistency helps in building a strong personal brand. Faceless brands are losing their impact. By adding a personal touch to your content, you not only make it more engaging but also build a stronger, more relatable brand. Be real, share your journey, and watch your audience grow. 👉 Whenever you're ready, I offer five ways to assist you: (Details in the comments)

The LinkedIn posting habit that doubled my reach. What is it? I started posting at the exact same time every day. Here's why this works: Your audience develops patterns. They check LinkedIn at certain times, expect content from people they follow, and start looking for your posts. The algorithm benefits: LinkedIn notices patterns too. Consistent posting signals you're a serious creator, predictable engagement helps algorithmic learning, and the platform rewards reliability. The audience psychology:  When people know when to expect your content, they check at that time specifically, your posts become part of their routine, and engagement happens faster. But don't stress about it. This isn't life-or-death. If you have to post at a different time or skip a day, do it. Posting inconsistently is better than not posting at all. Consistency beats perfection. Same time daily beats random posting. Random posting beats not posting. Your audience wants to know when to find you. Make it easy for them. What time do you usually post?

You ever feel like you're not "good enough" to share your writing here? You're not alone… Welcome to the world of imposter syndrome. I’m a frequent visitor. And if you are, too, maybe this can help... Here are 7 things I’m doing to get over this cold, dark feeling one LinkedIn post at a time: 1. Start small, but start now: My first post was…eh. It was simple, zero ‘wow’-ness, but it was kind of authentic. Your voice matters, and it gets stronger with every post. 2. Celebrate every notification:
 Listen - every like, comment, or share isn’t just engagement. It's validation that your words resonate with someone. And that’s huge! Let that sink in and fuel your next post. 3. Learn from other creators: This platform is a goldmine of diverse writing styles and perspectives. Read, engage, and learn. It's not about copying. It's about discovering what helps you find your voice unique. 4. Embrace vulnerability: Share the highs and the lows. When I opened up about my struggles and successes, the support and connections I made were beyond what I expected. 5. Done over perfect: The more I posted, the more I realized that perfection is a myth, especially in writing. Consistent posting builds your confidence and hones your skills. 6. Seek feedback: Engage with your engagers. Ask for their thoughts. This doesn’t just build relationships. It provides insights into how your writing is received. 7. Celebrate: Look back at your first post after a month, then three, then six. I guarantee you'll be amazed at how far you've come. What’s that saying? Every expert was once a beginner… Look, I get it, imposter syndrome makes you feel like you're not good enough. But take it from me, every post you write on LinkedIn proves that you are. Your story, your insights, and your unique voice have a place here. So, post, grow, repeat. I’m cheering you on. P.S.: If you’ve ever felt like an imposter in your writing journey, drop a comment. -- Liked this? Want more? Follow me Nick Maciag