How to build professional trust without immediate goals

Client touchpoints shouldn’t feel pushy. They should feel like what they really are: Building real relationships. But many client-facing professionals hesitate to follow  up, worried they’ll seem self-serving. But here’s the shift: When your touchpoints come from generosity, following  up feels: ✅ Natural ✅ Helpful ✅ Human Need to follow up with a client soon? Here are 7 of my favorite trust-building touchpoints that  don’t feel like “selling”: 1. Ask for their perspective → “What shifts are you seeing in your market?” → Let their insights guide your next step → People love being asked what they think 2. Make an introduction → Connect them to someone who can help → Be specific about the value on both sides → Follow up later to see how it went 3. Invite them to something meaningful → A small dinner with peers they’ll enjoy → A virtual panel on a topic they care about → No pitch. Just people they’d want to meet 4. Offer a Give-to-Get → “Want to spend 30 minutes tackling that challenge?” → Share helpful ideas, no strings attached → Let value lead to the next conversation 5. Congratulate and recognize them → Repost their big news with a kind comment → Mail a handwritten note (or flowers!) → Celebrate the personal wins too 6. Send a helpful article → Share something outside your company blog → Add a quick note: “Thought of you when I read this.” → Make it clear you’re thinking of them 7. Send a thoughtful “just because” note → “What you said in that meeting stuck with me.” → Mention their new puppy or kid’s graduation → Yes, snail mail is still magic In the end, it’s not about being remembered. It’s about being helpful. When you show up generously, without pressure, you’re  not just keeping in touch. You’re building something real. Pick one. Try it this week. Let me know how it goes. ♻️ Valuable? Repost to help someone in your network. 📌 Follow Mo Bunnell for client-growth strategies that don’t feel like selling. Want the full infographic? Sign up here: https://lnkd.in/e3qRVJRf 

One of my client companies recently made a bold shift: They replaced their Engagement KPI with a Trust KPI. And it’s one of the smartest moves I’ve seen. Why? Because trust is not a byproduct of engagement - it’s the precondition. 📚 Research backs this up: A meta-analysis by De Jong et al. (2016) found that team trust is a strong predictor of performance, especially in high-interdependence teams. Yet we treat trust like something we either have or don’t. 👉But trust isn’t a mood but rather a design decision. To start with, we need to understand 3 types of trust: 1. Cognitive 2. Affective 3. Swift Most leaders focus on cognitive or affective trust - built over time. But there’s a third type they don’t know about: Swift Trust. 📍Swift Trust forms quickly in temporary, remote, or fast-moving teams. It doesn’t require deep familiarity, it requires structure. And here’s how leaders can engineer it: ✔️ Start with clearly defined roles and expectations ✔️ Align fast around shared goals and purpose ✔️ Create quick wins that build early credibility ✔️ Model openness and ask for input from day one ✔️ Name the importance of trust explicitly In other words, trust isn’t “earned slowly” in every context. It can be catalyzed intentionally if you know how. That’s what I’m helping this client do: not just educate about trust but build it inside the team with psychological safety and my method, one behavior and ritual at a time. Because when trust becomes a designed feature, not an accidental outcome - performance, inclusion, and engagement follow. P.S.: Which type of trust is most alive in your team right now?

Most professionals wait until they need a job to start networking. But by then, it feels forced, rushed, and honestly… a little desperate. Here’s the truth: Networking is not about asking for favors. It’s about building genuine relationships before you need them. If you’re trying to shift roles, grow into leadership, or feel stuck where you are, start here: 1. Connect with intention. Reach out to people in roles, industries, or companies that interest you. Not to ask for a job, but to understand how they got there. 2. Make it easy for them to respond. Send a short, clear message. Let them know why you admire their path and ask for 10–15 minutes to learn from their experience. 3. Lead with curiosity, not need. The best conversations happen when you’re genuinely interested—not just looking for an opening. 4. Stay in touch. A thank-you note, an article they might like, a quick update on your progress—relationships grow through consistency, not one-offs. 5. Give before you ask. Share insights, offer help, or simply support their work. Thoughtful connection builds long-term trust. Networking isn’t about being extroverted or strategic all the time. It’s about being present. Showing up. And remembering that people open doors for those they remember for the right reasons. If you’re waiting for the perfect time to start, this is it.

When coaching professionals who ask, “How do I build trust with senior leadership and create a strong ally network?” my advice always centers on one powerful principle: focus on building genuine trust. First, it’s not just about getting in front of senior leaders; it’s about understanding what matters to them. Show care by learning their priorities, understanding the problems they are working to solve, and being genuinely interested in their vision. This is where trust begins. People often wonder, “How do I even reach them?” Start by showing up. This might mean speaking up during a town hall, even when it feels daunting. Ask a well-thought-out, curious question that shows you’ve done your homework. It might be something simple, but it demonstrates your interest in the issues that matter to them - and that builds respect and trust. If you have expertise, share it. If you don’t, show curiosity. Trust isn’t built overnight, but it starts with showing that you care about what they care about. Remember, networking is more than visibility-it’s building meaningful connections based on trust.

I once worked with a team that was, quite frankly, toxic. The same two team members routinely derailed meeting agendas. Eye-rolling was a primary form of communication. Side conversations overtook the official discussion. Most members had disengaged, emotionally checking out while physically present. Trust was nonexistent. This wasn't just unpleasant—it was preventing meaningful work from happening. The transformation began with a deceptively simple intervention: establishing clear community agreements. Not generic "respect each other" platitudes, but specific behavioral norms with concrete descriptions of what they looked like in practice. The team agreed to norms like "Listen to understand," "Speak your truth without blame or judgment," and "Be unattached to outcome." For each norm, we articulated exactly what it looked like in action, providing language and behaviors everyone could recognize. More importantly, we implemented structures to uphold these agreements. A "process observer" role was established, rotating among team members, with the explicit responsibility to name when norms were being upheld or broken during meetings. Initially, this felt awkward. When the process observer first said, "I notice we're interrupting each other, which doesn't align with our agreement to listen fully," the room went silent. But within weeks, team members began to self-regulate, sometimes even catching themselves mid-sentence. Trust didn't build overnight. It grew through consistent small actions that demonstrated reliability and integrity—keeping commitments, following through on tasks, acknowledging mistakes. Meeting time was protected and focused on meaningful work rather than administrative tasks that could be handled via email. The team began to practice active listening techniques, learning to paraphrase each other's ideas before responding. This simple practice dramatically shifted the quality of conversation. One team member later told me, "For the first time, I felt like people were actually trying to understand my perspective rather than waiting for their turn to speak." Six months later, the transformation was remarkable. The same team that once couldn't agree on a meeting agenda was collaboratively designing innovative approaches to their work. Conflicts still emerged, but they were about ideas rather than personalities, and they led to better solutions rather than deeper divisions. The lesson was clear: trust doesn't simply happen through team-building exercises or shared experiences. It must be intentionally cultivated through concrete practices, consistently upheld, and regularly reflected upon. Share one trust-building practice that's worked well in your team experience. P.S. If you’re a leader, I recommend checking out my free challenge: The Resilient Leader: 28 Days to Thrive in Uncertainty  https://lnkd.in/gxBnKQ8n

Recently,, a client shared with our community... “Attachment creates this neediness. Learning to network without a hard agenda shifted everything for me.” So, let’s talk about networking, because so many of you are doing it wrong. Here’s the deal: When you’re an entrepreneur, networking isn’t just about swapping business cards or chasing leads. It’s about building real relationships that add value to both sides. But here’s the irony: The more attached you are to getting something from a conversation, the less effective you’ll be. People can feel the desperation. That “hard agenda” vibe? It repels the very opportunities you’re hoping to create. 𝗟𝗲𝘁 𝗠𝗲 𝗛𝗶𝘁 𝗬𝗼𝘂 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗙𝗮𝗰𝘁𝘀: • 85% of jobs and opportunities come from networking, yet only 25% of professionals actually approach it strategically (Source: LinkedIn). • For 72% of successful entrepreneurs, authentic connections are the #1 factor driving their success (Source: Entrepreneur Magazine). If you’re not networking with intention and authenticity, here’s what you’re risking: 𝗧𝗵𝗲 𝗥𝗶𝘀𝗸𝘀 𝗼𝗳 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗿𝗼𝗻𝗴 𝗪𝗮𝘆 • Strained Relationships: People can smell a self-serving agenda a mile away, and it damages trust. • Missed Opportunities: When you focus only on short-term results, you miss the long-term value of genuine connections. • Networking Fatigue: Constantly chasing outcomes instead of building relationships will burn you out. 𝗛𝗼𝘄 𝘁𝗼 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗟𝗶𝗸𝗲 𝗮 𝗣𝗿𝗼 1) Focus on Connection, Not Outcomes: Approach conversations with curiosity. Ask about their journey, challenges, and goals—not what they can do for you. Example: “What’s been the most exciting project you’ve worked on lately?” 2) Give Before You Ask: Share value first. Introduce them to someone in your network, send them a relevant article, or offer insight. The fastest way to build trust is to help someone without expecting anything in return. 3) Set a Networking Goal: Forget about making 10 shallow connections at a conference. Instead, aim for 2–3 meaningful ones per month—the kind where you’re both excited to stay in touch. 4) Follow Up Thoughtfully: After you meet someone, send a personalized note. Share a resource or insight that’s relevant to them. Relationships are built in the follow-ups, not the first handshake. 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲 Networking isn’t about collecting contacts or closing deals—it’s about building relationships that compound over time. The more you give without expecting, the more opportunities will naturally come your way. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? Download the Networking Playbook to learn how to map your connections, build authentic relationships, and create opportunities that last. Comment "PLAYBOOK" below or DM me and I'll get it sent your way.

Leadership trust isn’t about words. It’s about  what you do when no one’s watching… Most think trust is about being liked. It’s not. It’s about consistency. In 25+ years I have worked with 100s of leaders. And one insight stands out. Leadership trust is not built in big moments. It is built in small, repeatable actions. Here’s how: 1/ Micro-Promises Multiply ↳ Promise what seems too small. ↳ Deliver it 24 hours early. 2/ Expensive Truth Rule ↳ Share bad news first, in person. ↳ Say: “Here’s what I’m doing about it.” 3/ Power Hours ↳ Block 2-4 PM for crisis-only access. ↳ Protect focus time. Say "not now." 4/ Silent Defense ↳ Never defend yourself in meetings. ↳ Defend your team when they’re absent. 5/ Predictable Power ↳ Set auto-replies with exact response times. ↳ Beat your own deadlines by 10 minutes. 6/ Inverse Spotlight ↳ Take blame before facts are known. ↳ Praise moments, not just results. 7/ Crisis Capital ↳ Show up first when things break. ↳ Stay last until stability returns. → → Swipe to learn more see why these work When trust breaks? Don’t explain. Demonstrate. Act first. Apologize later. What will you add to this list? 👇 ↓ Save this for your next new leaders training ♻ Repost to help other leaders develop trust ➕ Follow Adi Agrawal for more leadership insights