How to Build Credibility Online

I constantly get recruiter reachouts from big tech companies and top AI startups- even when I’m not actively job hunting or listed as “Open to Work.” That’s because over the years, I’ve consciously put in the effort to build a clear and consistent presence on LinkedIn- one that reflects what I do, what I care about, and the kind of work I want to be known for. And the best part? It’s something anyone can do- with the right strategy and a bit of consistency. If you’re tired of applying to dozens of jobs with no reply, here are 5 powerful LinkedIn upgrades that will make recruiters come to you: 1. Quietly activate “Open to Work” Even if you’re not searching, turning this on boosts your visibility in recruiter filters. → Turn it on under your profile → “Open to” → “Finding a new job” → Choose “Recruiters only” visibility → Specify target titles and locations clearly (e.g., “Machine Learning Engineer – Computer Vision, Remote”) Why it works: Recruiters rely on this filter to find passive yet qualified candidates. 2. Treat your headline like SEO + your elevator pitch Your headline is key real estate- use it to clearly communicate role, expertise, and value. Weak example: “Software Developer at XYZ Company” → Generic and not searchable. Strong example: “ML Engineer | Computer Vision for Autonomous Systems | PyTorch, TensorRT Specialist” → Role: ML Engineer → Niche: computer vision in autonomous systems → Tools: PyTorch, TensorRT This structure reflects best practices from experts who recommend combining role, specialization, technical skills, and context to stand out. 3. Upgrade your visuals to build trust → Use a crisp headshot: natural light, simple background, friendly expression → Add a banner that reinforces your brand: you working, speaking, or a tagline with tools/logos Why it works: Clean visuals increase profile views and instantly project credibility. 4. Rewrite your “About” section as a human story Skip the bullet list, tell a narrative in three parts: → Intro: “I’m an ML engineer specializing in computer vision models for autonomous systems.” → Expertise: “I build end‑to‑end pipelines using PyTorch and TensorRT, optimizing real‑time inference for edge deployment.” → Motivation: “I’m passionate about enabling safer autonomy through efficient vision AI, let’s connect if you’re building in that space.” Why it works: Authentic storytelling creates memorability and emotional resonance . 5. Be the advocate for your work Make your profile act like a portfolio, not just a resume. → Under each role, add 2–4 bullet points with measurable outcomes and tools (e.g., “Reduced inference latency by 35% using INT8 quantization in TensorRT”) → In the Featured section, highlight demos, whitepapers, GitHub repos, or tech talks Give yourself five intentional profile upgrades this week. Then sit back and watch recruiters start reaching you, even in today’s competitive market.

Your LinkedIn profile is a 24/7 inbound job magnet if you set it up right! It's an opportunity to have the hottest companies and hiring managers chasing you rather than you running after them. Impossible? Hell no. It’s how I got my senior product position at Affirm and the same story for VP of product at Apollo. Here’s the complete guide to converting your LinkedIn profile into a job-attracting asset: — 𝟭. 𝗛𝗘𝗔𝗗𝗟𝗜𝗡𝗘 Don't use generic headline templates mentioning your job title and company name. ↳ Highlight your expertise or niche. ↳ Mention companies for credibility. ↳ Add a secondary offer; are you a coach, speaker, or consultant? ↳ Example: "Senior Product Manager @ TechCo | Driving B2B SaaS Growth 🚀 | Ex-Google, Ex-Amazon | Product Leadership Coach" — 𝟮. 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 Think of your "About" section as your personal story. ↳ Experience summary showcasing your value. ↳ Use storytelling to highlight your key achievements (don’t forget to mention numbers/results) with a personal touch. ↳ Wrap up by stating what kind of roles or challenges you’re interested in next. — 𝟯. 𝗣𝗥𝗢𝗙𝗜𝗟𝗘 𝗣𝗜𝗖𝗧𝗨𝗥𝗘 𝗔𝗡𝗗 𝗖𝗢𝗩𝗘𝗥 𝗜𝗠𝗔𝗚𝗘 How people perceive you depends a lot on how you visually present yourself. Here’s how to do it right: ↳ High-quality and professional headshot. Use AI if you don’t have a good photo. ↳ Don’t use cover photos for vague quotes; use it to highlight your achievements, awards, reviews, your products, etc. — 𝟰. 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 Your experience section is where the real depth comes in. ↳ Go beyond job duties and focus on the specific results and outcomes you achieved. ↳ Use the Situation, Action, Result (SAR) framework to highlight what you did and how it made an impact. (e.g., “Increased customer retention by 25% in 6 months”). ↳ Use industry-specific keywords so recruiters can easily find you in searches. — 𝟱. 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗦𝗘𝗧𝗧𝗜𝗡𝗚𝗦 ↳ Simplify your LinkedIn URL (e.g., linkedin.com/in/YourName) with a custom URL. ↳ Make sure to add a link to your portfolio, website, or a side project directly in your profile. ↳ Regularly review your contact info and make it easy for recruiters to reach out to you. — 𝟲. 𝗥𝗘𝗖𝗢𝗠𝗠𝗘𝗡𝗗𝗔𝗧𝗜𝗢𝗡𝗦 Think of recommendations as built-in references that add credibility to your profile. ↳ Reach out to people who can specifically highlight your key skills and achievements. ↳ Aim for a variety of recommendations—managers, colleagues, and clients. ↳ Pin your top 2-3 recommendations. — 𝟳. 𝗦𝗞𝗜𝗟𝗟𝗦 The "Skills" section helps you appear in searches and validates your expertise: ↳ Choose skills that define your professional strengths, and pin your top 3. ↳ Take LinkedIn skill assessments to add credibility with “verified” badges. — If you want to dive deeper into how to do it all with real-time examples and breakdowns, check out the guide below in comments.

The best clients don't go to the smartest lawyers. They go to the smartest lawyers who know this... How to best express their service and in-depth understanding of their clients needs.  I've helped hundreds of lawyers grow their practices. After a decade+ of doing this I know it turns on who shows up, clearly communicating what sets them apart. Here are a few proven ways to generate high-quality content, and practical tips to attract prospective clients: 𝟭 / 𝙎𝙝𝙖𝙧𝙚 𝙎𝙪𝙘𝙘𝙚𝙨𝙨 𝙎𝙩𝙤𝙧𝙞𝙚𝙨 • Highlight real cases where you've helped clients achieve favorable outcomes. Emphasize the challenges faced and how you overcame them. • Use client testimonials to add credibility and show real-world impact. 𝟮 / 𝙀𝙙𝙪𝙘𝙖𝙩𝙚 𝙔𝙤𝙪𝙧 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚 • Write about common legal issues and how to navigate them. • Offer practical advice that potential clients can use immediately. 𝟯 / 𝙎𝙩𝙖𝙮 𝘾𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩 • Post regularly to keep your audience engaged and informed. • Develop a content calendar to ensure a steady stream of valuable information. 𝟰 / 𝙁𝙤𝙘𝙪𝙨 𝙤𝙣 𝙔𝙤𝙪𝙧 𝙉𝙞𝙘𝙝𝙚 • Tailor your content to the specific area of law you specialize in. • Address the unique concerns and needs of your target audience. 𝟱 / 𝙐𝙨𝙚 𝙑𝙞𝙨𝙪𝙖𝙡𝙨 • Incorporate infographics, charts, and videos to make your content more engaging. • Visual content is easier to digest and share, increasing your reach. 𝟲 / 𝙇𝙚𝙫𝙚𝙧𝙖𝙜𝙚 𝙇𝙞𝙣𝙠𝙚𝙙𝙄𝙣 • Share your content on LinkedIn to reach a professional audience. • Engage with your network by commenting on and sharing relevant posts. 𝟳 / 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙚 𝙛𝙤𝙧 𝙎𝙀𝙊 • Use keywords that your prospective clients are likely to search for. • Ensure your content is easily discoverable by search engines. 𝟴 / 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚 𝙬𝙞𝙩𝙝 𝙊𝙩𝙝𝙚𝙧𝙨 • Partner with other professionals to co-create content. • Guest blog on reputable sites to expand your reach and credibility. 𝟵 / 𝙈𝙚𝙖𝙨𝙪𝙧𝙚 𝙖𝙣𝙙 𝘼𝙙𝙟𝙪𝙨𝙩 • Track the performance of your content to see what resonates. • Use analytics to refine your strategy and improve future posts. 𝟭𝟬 / 𝘽𝙚 𝘼𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 • Show your personality and passion for the law. • Authentic content builds trust and attracts clients who value your expertise. Make 2025 the year you build meaningful relationships and attract high-quality clients! P.S. Love to hear, what is one thing you are changing, updating, or refining around your business building for 2025?

Three years ago, I started posting on LinkedIn with no clear strategy, just a simple goal: share what I was learning about data science and career development. I had no audience, no idea if anyone would care, and honestly, no expectations. But I kept posting. Every week. For three years. Now, with over 5,000 followers and recognition as a LinkedIn Top Voice, I can confidently say that consistency is what built my personal brand. But what did I do differently? I never tried to “go viral.” Instead, I focused on these three things: 1. I showed up. - At the beginning, my posts got almost no engagement. But I treated every post like a long-term investment. I focused on sharing value, and over time, people started noticing. 2. I shared my Journey, not just my expertise. - People don’t just connect with knowledge, they connect with stories. I not only posted about data science tips; I shared what I struggled with, how I broke into the field, and lessons from my career. That made my content more relatable. 3. I made it easy for people to learn from me. - Every post had a clear purpose: teach something, inspire action, or challenge conventional wisdom. I wrote the kind of posts I wished I had seen when I was starting out. Posting consistently led to more than just followers. It brought job opportunities, speaking engagements, and industry recognition. Most importantly, it built credibility—when people see you show up every week for years, they start paying attention. A personal brand isn’t built overnight. It’s built post by post, lesson by lesson, over time. If you’re on the fence about posting, my advice is simple: Start. Keep going. Stay consistent. Your audience will find you.

You've got the best degree. Highly targeted offers. The most experience. But you're watching potential clients choose your competitors. And your phone isn't ringing. WHY IS THIS HAPPENING? The painful truth might be simpler than you think. I see this pattern repeatedly with professional service providers: You've built excellent credentials. You deliver outstanding results. Your clients love you. Yet somehow, competitors with arguably less expertise are consistently outpacing you in new client acquisition. 💡 Here's what's really happening: Your expertise alone won't fill your pipeline—not in 2025. The deciding factor for most clients isn't actually the quality of your work. It's visibility and perceived authority. That's right -- it's what they THINK you know. And how they THINK it will help them solve a problem. Consider these sobering statistics: 😳 81% of buyers research multiple providers before making contact with any of them 😳 65% of potential clients report choosing the professional who appeared most authoritative online 😳 Professionals with strong personal brands command 40% higher rates than equally qualified peers Your competitors winning your business aren't necessarily better at their craft—they're simply more visible in the places your ideal clients are looking. When prospects can't easily distinguish between providers (and most can't), they default to the one who appears most established, most trusted, and most visible. This isn't about ego or self-promotion. It's about addressing a critical marketing leak that's diverting your potential clients elsewhere. The good news? This major marketing leak is fixable. Building strategic visibility isn't about being everywhere or "going viral." It's about showing up consistently and authoritatively in the specific channels where your ideal clients make decisions. Create online thought leadership in your field. Answer questions, solve problems, and build authority. Consistently show up where prospects look for information. Be the person they think of when they think of your field. Then - get ready for the phone to ring. _____ Hi, I'm Pam 👋 I'm a former attorney and practice owner -- and after 12 years as a digital marketing agency owner & fractional CMO I'm focused on finding and fixing marketing leaks. My goal is to share what actually works (and what doesn't) in professional services marketing. Follow me for real insights without the sugarcoating or BS. It's time to get real about marketing -- and the power it has to make your practice a success. #buildaprofessionalpractice #buildabusiness #marketingadvice #ProfessionalServices #HealthcareMarketing #LegalMarketing #ContentStrategy #FractionalCMO #businessgrowth #entrepreneurship #MarketingStrategy

Have you ever Googled yourself? I decided to search for myself the other day to see what the latest was… As a keynote speaker on professional presence, I am a huge advocate when it comes to your presence — not just in-person, but online, too. When I first started my business, I did a search for how to get a Google Knowledge Card because a few different people with my same name would pop up in the results. Unfortunately it’s not something you can just apply for. So I was pleasantly surprised to see a recent search of myself pulled up a Google Knowledge Card! This means when people search for me, they find me and can easily learn more about me and see what I have to offer: → My website with my services → Videos of my speaking engagements  → The social media channels where I build my presence Why does this matter? A well-managed online presence increases your discoverability online. Potential opportunities can find you, not the other way around! And you are making sure that it’s the YOU that you want others to see and know you for. If you’re ready to take control of your online presence, here are some of my top tips: ✅ Show up online.  While I do think a lot of people will look at your LinkedIn first, having a website — even a simple one — can help establish credibility and give people another spot to discover and learn about you. ✅ Share your expertise in snack-sized chunks.  People are busy! To avoid overwhelming people with lengthy content, you can focus on creating bite-sized pieces of valuable information you can share online. ✅ Engage with your audience.  Social media isn't a one-way street! Don't just post and disappear. Instead, respond to comments, answer questions, and build relationships. Building a strong online presence takes time and effort, but the payoff is HUGE. Visit https://lnkd.in/gKkZRCTE to explore my Google Knowledge Card and learn more about how I can help you build a powerful professional presence. #LinkedIn #ExecutivePresence #ProfessionalPresence