Using Social Media To Enhance A Career Portfolio

Whether you’re job hunting or love your job, you should be creating. - Post on LinkedIn once a week. Pick a topic you're passionate about and post. - Film UGC travel content on your trips and upload it to TikTok. - Turn your SpongeBob obsession into a YouTube channel. Here’s why: The job market is brutal right now, and being a creator makes you stand out. ✅ You become visible. Hiring managers, recruiters, and industry peers are watching - even when you don’t realize it. A résumé can only do so much. Posting on LinkedIn, TikTok, Instagram, or YouTube puts you in front of the right people before you ever hit “apply.” ✅ It becomes your portfolio. Your content showcases your skills in real time. Writing, marketing, storytelling, design - whatever you do, creating proves it better than any bullet point on a résumé ever could. ✅ You open new doors. Some of the biggest creators today started because they had free time after a layoff. Some never went back to a 9-to-5. Maybe this is your pivot. Maybe it’s a side hustle. Maybe it just leads to a better job. You won’t know unless you start. ✅ If you’re a performer, this is your stage. Actors, singers, writers, comedians, and any creative - social media gives you an audience bigger than any casting call or short film contest ever could. If you’re waiting for someone to “discover” you, maybe it’s time to start showing them what they’re missing. I tell people this all the time: You have the power to get your content out in the universe now and you could get millions of views by doing it. I know this works because I’ve seen it firsthand. By posting consistently, I’ve gained 16,000 followers in under a year. People now reach out to me about jobs, sometimes before they’re even posted. And when I apply for something in the future, my work is already recognized. That matters. Because if I’m ever competing for a role, I don’t want to be just another résumé in the pile. I want them to know my name when they pick it up. At some point, you run out of jobs to apply for. You’ve sent all the résumés you can. But when you create, you build something of your own. Most people wait until they need a job to start networking, building their brand, or putting themselves out there. That’s too late. Start now. Build your presence before you need it. Future you will thank you.

2016: I’ll check your CV 2024: I’ll check your LinkedIn profile 93% of the recruiters use LinkedIn to hire candidates. As a recruiter myself, I also check LinkedIn profiles to get more info and find more candidates. LinkedIn isn’t the same job-hunting platform it used to be a few years ago, it has become the prime hotspot for recruiters and hiring managers. It’s 2024, and merely having a LinkedIn profile won’t set you apart. Here’s what you should do to be an extraordinary candidate ↴ → Showcase your expertise by sharing and engaging with insightful content regularly. → Show career advancement in your experienced section. (having the same job title for years could indicate career stagnation). → Use appropriate keywords and highlight relevant skills that match the job description. → Focus on networking and add the right people to your community to get more opportunities. While having skills is still the #1 requirement, having a presence on LinkedIn makes you stand out. Don’t just treat it as just another social media platform, build your profile, and it’ll help you build your career. ----------------------------------- P.S. I'm Shreya - a professional growth coach and a recruiter. Follow along in my journey for invaluable career guidance.

LinkedIn isn’t just another social platform. It’s the world’s largest professional stage. Yet, many executives hesitate to post or share ideas because of one nagging thought: “What will my employer think?” If that’s you, here’s a question to consider: Are you building a legacy for your company or for yourself? 👉 Research shows that professionals with a strong personal brand are 40% more likely to attract new opportunities and 10x more likely to be seen as thought leaders (source: LinkedIn). 👉 Companies with visible, engaged leaders on LinkedIn see a 58% increase in employee engagement and build stronger trust with their customers (source: Hootsuite). So why the fear? For many, it’s the worry that posting could send the wrong message, that it might look like you’re job searching or stepping out of line. But here’s the truth: I keep telling my clients: Your LinkedIn is yours, not your company’s. It’s a direct reflection of your leadership, your expertise, and your career narrative. When you share your insights, experiences, and even your challenges, you’re doing more than posting, you’re showcasing: -Your ability to think critically about industry trends. -Your leadership style and how you approach complex problems. -Your vision for the future. -It’s no longer just a résumé; it’s your professional reputation. And to employers: The smartest companies know this isn’t a threat, it’s an opportunity. Leaders who build their personal brands amplify the brand of their organization. A strong personal brand makes your leadership team (and by extension, your company) more credible, innovative, and relevant in today’s competitive marketplace. So, to my clients and friends: If you’ve been holding back because of fear or uncertainty, it’s time to rethink. The silence isn’t serving you. Start small: > Share a thought about a recent business challenge. > Comment on a trend shaping your industry. > Celebrate a win that highlights your team’s success. > You don’t need to post every day or “go viral”, you just need to show up. In the long run, your voice is your greatest leadership tool. Own it. Build it. And let it work for you. What’s stopping you from stepping into the LinkedIn spotlight? I’d love to hear your thoughts. #Leadership #PersonalBranding #CLevelExecutives #LinkedIn #CareerDevelopment