Performance Review Insights for HR Leaders

Most performance reviews try to do two jobs at once: 1️⃣ Pick between people for pay, promotion, and roles. 2️⃣ Develop people by finding strengths and gaps. These goals pull in opposite directions. Why this clash happens (brain + math): 🧠 Brain: When a review affects your pay or job, your brain reads it as a threat. Stress goes up. Learning shuts down. Feedback feels like a warning, not help. 🔢 Math: If you focus on ranking people clearly, everyone’s profile looks the same and you lose detail about strengths and weaknesses. If you focus on rich, detailed feedback, clear rankings get fuzzy. You can’t optimize both at the same time. The fix isn’t “blend them better.” You need a third way. Build two separate tracks with different goals, timing, and rules. Track A — Allocate (between people) - Purpose: pay, promotion, role, and staffing decisions. - Timing: set times (e.g., twice a year). - Evidence: common criteria and comparisons across people. - Norms: fairness, consistency, clear documentation. Track B — Develop (within people) - Purpose: growth, new skills, behavior change. - Timing: ongoing, low‑stakes coaching in regular 1:1s. - Evidence: specific behaviors and goals; focus on the future (“feedforward”). - Norms: psychological safety, curiosity, experimentation. Design moves that make it work: 👉 Separate the moments: Never mix ratings or money talks with coaching time. 👉 Separate the artifacts: Use different forms and language for each track. 👉 Separate the roles: Talent review leaders handle Track A; managers/peers coach in Track B. 👉 Give employees a voice: Enable upward feedback and self‑nominations for growth or promotion. 👉 Aim at behavior and the future: Be specific about what to try next, not who someone “is.” Employee gut‑check: “Is this feedback or a warning?” If people can’t tell, the system isn’t truly separate yet. When we honor the polarity—allocate separately, develop safely—performance management can actually serve both business goals. #EmployeeExperience #PerformanceManagement #Leadership #HR

In my 18 years at Amazon, I've seen more careers transformed by the next 2 weeks than by the other 50 weeks of the year combined. It's performance review season. Most people rush through it like a chore, seeing it as an interruption to their "real work." The smartest people I know do the opposite: they treat these upcoming weeks as their highest-leverage opportunity of the year. After handling over fifty feedback requests, self-reviews, and upward feedback 𝘢𝘯𝘯𝘶𝘢𝘭𝘭𝘺 for nearly two decades, I've learned this isn't just another corporate exercise. This is when careers pivot, accelerate, or stall. Your feedback directly impacts compensation, career trajectories, and professional growth. Your self-assessment frames how leadership views your entire year's work. This isn't busywork—it's career-defining work, but we treat it with as much enthusiasm as taking out trash. Here's how to make the most of it: 𝗚𝗶𝘃𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗼𝗻'𝘁 - Ask yourself: "What perspective am I uniquely positioned to share?" Everyone will comment on the obvious wins and challenges. Your job is to provide insights others miss, making your feedback instantly invaluable. 𝗗𝗲𝗳𝗲𝗮𝘁 𝗿𝗲𝗰𝗲𝗻𝗰𝘆 𝗯𝗶𝗮𝘀 - I keep a living document for every person I work with. When something feedback-worthy happens—good or challenging—it goes in immediately. No more scrambling to remember projects from months ago. This ensures specific, timely examples when needed. 𝗠𝗮𝘀𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝘀𝗲𝗹𝗳-𝗮𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 - Don't just list tasks—craft a narrative. Lead with behaviors that drove impact. Show your growth in handling complex situations, influencing across teams, and making difficult trade-offs. Demonstrate self-awareness by acknowledging areas where you're actively improving. 𝗙𝗼𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 - They receive little feedback all year. Focus on how they help you succeed and specific ways they could support you better. Make it dense with information—this might be their only chance to learn how to serve their team better. 𝗢𝗻 𝗴𝗶𝘃𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝘃𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 - The difference between criticism and valuable input is showing you genuinely want the other person to succeed. When that intention shines through, you don't need to walk on eggshells. Be specific about the behavior, its impact, and how it could improve. 𝗥𝗲𝗰𝗲𝗶𝘃𝗶𝗻𝗴 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘄𝗲𝗹𝗹 𝗶𝘀 𝗮 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿 - Good constructive feedback often feels like an insult at first. But here's the mindset shift that changed everything for me: feedback is a gift. It's direct guidance on improvement from those who work closest with you. When you feel that defensive instinct rise, pause and focus on understanding instead. Here's your challenge: This year, treat performance review season like the most important work you'll do. Because in terms of long-term impact on careers—both yours and others'—it just might be.

We've analyzed over 30,000 performance reviews at Confirm, and what we found is consistently alarming. 50% of companies' top performers AND toxic employees remain completely hidden from leadership. 64% of employees view these reviews as a partial or complete waste of time. These aren't just statistics to me. They're personal. BACKGROUND: I've spent 20 years watching talented people get overlooked while office politicians get promoted. I've seen hundreds of HOURS wasted on calibration meetings filled with bias and politics. I've watched companies lose top performers because they couldn't identify who was truly mission-critical. And I've felt the frustration of realizing traditional performance reviews reflect who you know, not your impact. THE PROBLEM: Traditional reviews are fundamentally broken in today's networked world of work: 1) They rely on single-manager assessment (a single point of failure). 2) They reward visibility over actual impact. 3) They're biased toward people who "play the game" well. 4) They fail to identify your true high performers (who often leave quietly). 5) They're administratively exhausting for everyone involved. HOW ONA CHANGES EVERYTHING: Unlike traditional methods, Organizational Network Analysis (ONA) leverages your entire organization instead of just cherry-picked peers. By asking research-validated questions like "Who do you go to for help?" and "Who's making outstanding impact?", we don’t just measure the “What” of work, but also the “How” that managers often don’t see directly. It's like putting on infrared goggles in a dark room. Suddenly you can see what was always there but invisible: your quiet innovators, your connectors, your true top performers. THE IMPACT: One customer, Thoropass, aimed to avoid losing key talent during the Great Resignation. Using ONA, they identified their true mission-critical employees (many who weren't on leadership's radar!)—and retained 100% of them over 12 months. Another, Canada Goose, discovered 2.5X more top performers than their traditional process had surfaced. THE REALITY: Performance reviews weren't designed for today's hybrid, collaborative, cross-functional world. The most impactful employees often work behind the scenes, connecting teams and solving problems others don't even see. ONA finally gives these people the recognition they deserve while giving leaders the confidence to make fair, data-driven talent decisions. We've built an entire system to make this easy. Because data-driven recognition of true impact isn't some far-off ideal—it's rapidly becoming the new normal. The era of highly subjective, opinion-driven talent decisions needs to end.

After speaking with HR leaders at companies with 10,000–20,000+ employees, the message is clear: The problems haven’t changed. But the best HR leaders are changing how they show up to the CEO. 1. Drive revenue with talent data Top HR leaders tie hiring to growth. They track revenue per employee, cost of bad hires, and performance gaps. They benchmark competitors and use data to justify better compensation, not guesswork. 2. Cut through engagement fluff Forget vague surveys. Track regrettable turnover, time-to-productivity, and team-level attrition spikes. When managers lose good people, show the cost and the fix. 3. Link culture to profits Culture isn't soft. It’s financial. Toxic managers kill retention, productivity, and even customer NPS. Quantify the business loss and how leadership investment changes outcomes. 4. Spot talent risks early Top HR teams use flight-risk models, turnover heatmaps, and cost-of-replacement analysis. They give the CEO time to act before it hits the P&L. TL;DR: Modern HR drives business growth. Every people decision is a profit decision. Stop playing defense. Your CEO needs a strategic partner.