Expanding addressable market for SAP solutions

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Summary

Expanding the addressable market for SAP solutions means making SAP’s business software available to a wider range of companies, especially small and mid-sized enterprises (SMEs) and new industries that haven’t traditionally used these tools. By tailoring cloud-based and scalable SAP products to meet the needs of smaller businesses and emerging markets, SAP providers can reach more customers and support diverse growth around the world.

  • Target growth sectors: Focus your outreach on industries and regions with untapped potential, such as Southeast Asia and fast-growing manufacturing, professional services, and distribution companies.
  • Simplify solution offerings: Provide flexible cloud-based SAP packages and minimal viable products so smaller businesses can quickly get started without high upfront costs or complex setups.
  • Address common concerns: Reassure new customers by openly tackling issues like data security and vendor lock-in, helping them feel confident about adopting SAP technology.
Summarized by AI based on LinkedIn member posts
  • View profile for Angus Macaulay

    IgniteSAP: Connecting SAP People with Purpose

    21,399 followers

    Implementations for small to medium-sized enterprises is likely to be one of the areas of SAP services expanding most quickly over the next years. This is why consultancies should be paying attention to SMEs: 🚀 👇 🌐 SMEs are the largest section of the total number of businesses by a long way. Representing 99% of European and American businesses, SMEs are clearly central to economic vitality and job creation. 🔍 SAP's recent expansion into the SME sector with solution packages like Grow with SAP demonstrates a significant market opportunity. 📈 For SAP consultancies, targeting SMEs uncovers a broader, diversified client base, moving beyond the confines of large-scale enterprises to a wider market of agile and dynamic SMEs. 🔧 The inherent complexities and costs of traditional SAP implementations can deter SMEs. Tailoring solutions to their specific needs becomes crucial for accessibility and practicality. 🛠️ SAP providers have also been offering services like SAP Business One and SAP Business ByDesign implementations for some years, as these SAP solutions are engineered for SME efficiency, offering pre-configured functionalities suitable for their operational needs. ☁️ Smaller businesses are reconsidering SAP due to the widespread adoption of cloud technology, which can reduce upfront costs, expedite implementations, and facilitate easy updates for SAP systems, making SAP more attainable for SMEs. 🎯 SAP consultancies offering a Minimal Viable Product strategy can allow SMEs to prioritize critical functionalities for quick wins, delivering value within their restricted IT budgets. 💸 The lower Total Cost of Ownership (TCO) of cloud-based solutions, combined with their scalable nature, ensures SMEs can grow their SAP systems with their business. 📚 The cloud paradigm is changing the services offered by consultancies: reducing costs and timelines, enabling more effective and efficient SME project delivery, providing access to innovation, and improving client relationships. 🔮 Cloud advancements offer the potential for more SMEs to use AI and automation for smarter operations, ensuring they remain at the cutting edge without constant costly upgrades. Every business needs to be adaptable and scalable, but these technologies are vital for smaller businesses and start-ups. 👁️ By acknowledging and addressing concerns such as data security and potential vendor lock-in SAP consultancies can reassure SME customers, ensuring a secure, flexible cloud SAP deployment. 🌟 SMEs are already using the power of SAP in the cloud. As tech evolves and SAP solutions become more affordable, SMEs, guided by SAP consultancies, will achieve vast growth. ⚠️Consultancies that adapt now to this changing market will gain the largest share, as the use of sophisticated IT systems like SAP ERP by SMEs grows over the next five years. Do you agree? Let me know your thoughts about SAP for SMEs in the comments below. #IgniteSAP #SAPSMEs #SAPConsulting

  • View profile for Shekhar Bhartiya

    Global Sales & Alliance Leader | Driving $50M+ Cloud, Managed Services, SaaS & ERP Wins | Partner (A) IBM | Ex-SAP, Accenture, SNP, Cognizant | Mechanical, Industrial and AI engineer |

    10,396 followers

    €33B+ Cloud Opportunity: SAP’s Untapped Market in Southeast Asia Over 69,000 net new companies across Malaysia, Thailand, Singapore, Indonesia, and the Philippines are yet to begin their SAP journey. Together, they represent €33 billion+ in cloud transformation potential over the next decade. Key industry hotspots: 🔹 Mill Products & Manufacturing – €7.5B potential 🔹 Wholesale & Distribution – €8.2B 🔹 Professional Services – €6.3B 🔹 Banking & Financial Services – €3.8B 🔹 Travel & Transportation – €4.5B Having led large-scale ERP, AI, and Cloud deals across the region, I’ve compiled a country-wise report with data-backed insights, go-to-market focus areas, and actions to convert white space into wins. 📥 Download the report for industry segmentation, market sizing, and country playbooks. Open to connecting with ecosystem leaders exploring strategic growth in SEA. #SAP #CloudTransformation #ERP #DigitalStrategy #SEA #StrategicSales #GrowthMarkets #SAPCommunity #BusinessTransformation

  • View profile for Ralph Hess

    Executive Vice President | Navigator Business Solutions | SAP Gold Partner

    3,512 followers

    Isn’t SAP just for the BMWs and GEs of the world? That used to be true. But not anymore. SAP built its name with global giants like Mitsubishi Corporation and GE. What most people don’t know? 80% of SAP’s customers are under $250M in revenue. For the last two decades, SAP has quietly built solutions designed for fast-growing mid-market companies, without the enterprise bloat. It started with SAP Business One (2003) Then Business ByDesign, their first public cloud ERP SAP S/4HANA Cloud Public Edition Also known as GROW with SAP. It’s not “enterprise-lite.” It’s enterprise-ready, purpose-built for companies who want to scale fast and stay lean. Mid-sized companies no longer have to settle. SAP has come to meet them, exactly where they are.

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