How to Apply Local Strategy for Retail Growth

Food City by Bashas’: A Blueprint for Culturally Rooted Retail Growth 𝗞𝗲𝘆 𝗣𝗼𝗶𝗻𝘁𝘀 • Authentic In-Store Experience: Food City stores feature in-house tortillerias, bakeries, and delis offering traditional Latino foods like caldo de res, tamales, and pan dulce, creating an immersive shopping environment. • Cultural Engagement: Store decor and merchandising celebrate cultural events such as Día de los Muertos and tamale season, reinforcing community ties. • Value-Driven Promotions: Initiatives like Produce Wednesdays, Meat Department Thursdays, and the Mi Club digital discount program highlight Food City’s commitment to affordability. • Leadership Development: Programs like Leader Launch and Tracker are cultivating internal talent, promoting from within, and fostering a sense of ownership among employees. • Strategic Expansion: With 112 stores across Arizona and the Navajo Nation, Bashas' is exploring growth opportunities both within and beyond state lines, focusing on communities that align with its cultural values. 𝗪𝗵𝗮𝘁 𝗜𝘁 𝗠𝗲𝗮𝗻𝘀 ✅ Cultural Resonance as a Growth Strategy: Food City’s success demonstrates the power of aligning retail offerings with the cultural preferences of the community. ✅ Employee Empowerment Enhances Service: Investing in employee development leads to better customer experiences and strengthens community relationships. ✅ Value and Authenticity Drive Loyalty: Combining affordable pricing with authentic products fosters customer loyalty and differentiates Food City in a competitive market. ✅ Purpose-Driven Expansion: Bashas’ growth strategy, underpinned by cultural alignment and community engagement, positions it for sustainable expansion. Progressive Grocer | https://lnkd.in/gR8vjdt3 #Retail #Supermarkets #Community #Stores

Regional Retail Strategy Success in retail requires more than a one-size-fits-all approach. It’s about meeting shoppers where they are—literally. Tailoring retail displays to regional preferences is a proven way for brands to drive deeper connections and stronger sales. Let’s break it down: 🌟 Targeting Local Preferences Regional displays allow brands to cater directly to local consumer tastes. Take marketing BBQ sauces leading up to the Texas Bowl—brands that embrace these nuances position themselves to win on the shelf. 🌟 Fast Turnaround Through Smart Solutions By leveraging existing assets and digital print technology, brands can adapt and produce regionally customized display programs faster than ever. With digital printing, there’s no need for tooling, making regional rollouts quick and cost-effective. 🌟 Driving Local Shopper Engagement In-store signage and displays showcasing “Locally Loved” or region-specific product shoutouts resonate with shoppers. Paired with strategic placement near high-traffic areas, this approach strengthens brand presence and reinforces that connection. Brands investing in localized retail strategies don’t just improve sales—they build relationships that last. Leveraging insights like shopper behaviors, regional events, and cultural trends ensures your product speaks to local shoppers on a personal level. Whether it's a regional rollout, national campaign, or anything in between, we deliver precision, speed, and innovation. What regional trend could your product tap into today? #RegionalRetailing #RetailDisplays #ShopperMarketing #Walmart #TheRetailDude

One of the key insights I teach in our Crew Strategy School is the importance of a “focused regional strategy”. You would be surprised at how many brands and companies get this wrong. 75% of Food & Beverage brands in the US are in the Emerging and Growth stage. This means they have less than $10M in topline revenue and are typically spending $500K or less in marketing. At this stage, there is not a lot of room for error. A brand has to gain Household Penetration (consumers have to buy it at least once) and demonstrate velocity on shelf (more consumers are buying and repeating their purchase). Proving the business case and ensuring strong margins by region is the best avenue to do this. Here’s some other key benefits of a Focused Regional Strategy. 🏪 Enables Retailer Focus for Sales, Brokers and Distributor Partners. Every region has specific retailers and distribution partners. Proving results, working out logistics, and maintaining focus enables better execution. This executional learning will be key as you prepare to expand. 🚚 Proximity to Production to reduce Freight. Staying focused in a region reduces freight costs that can help your margin in the early stages of growth.   💡 Provides Access to Actionable Data. For example, NielsenIQ will have specific regional POS data for categories that is less expensive and more detailed for your situation enabling better decision making. 👫 Helps provide Consumer Concentration and more efficient marketing spend. Regional strategies enables you to have a “local” benefit early on, it focuses dollars enabling more frequency of communication and better connection with consumers that builds on itself. 💰 Ability to build a positive sales story that can be used to expand to new regions. If you can’t win in your backyard, you’re not going to win anywhere else. Build a strong business case of growth and profitability and then use that case study and approach when you expand into new regions. 💸 Reduces risk and financial exposure to the organization. It’s easy to spend money quickly trying to chase growth but it’s foolish. In the early stages of a brand you are going to learn, tweak, and change activities often as you figure out what works for your audience and category. Smaller spends, that are smarter, provide the organization with less risk and helps cash flow. I hope this helps as you grow and execute. If you have other helpful tips and approaches, please share them or if you need help in your marketing - talk to us. We’re better together. #CPGmarketing #marketing #strategy Crew Marketing Partners