How to Say No in Business Decisions

I used to believe that being assertive meant being aggressive. The reality is that you can both assert yourself and be kind. 5 proven tips to be more assertive (without being aggressive): 1/ Express your needs and wants clearly Why: Being direct and honest about your needs helps others understand your perspective and enables them to respond appropriately. It demonstrates self-respect and confidence in your own opinions and feelings. How: "I appreciate your input on this project, but I strongly believe we should take a different approach. Focusing on user experience will lead to better conversion. Can we discuss how we can incorporate both of our ideas?" 2/ Use "I" statements to communicate your perspective Why: "I" statements help you take ownership of your thoughts and feelings without placing blame or making accusations. They create a non-confrontational atmosphere that encourages open dialogue and mutual understanding. How: "I appreciate the effort you've put into this presentation, but I have some concerns about the accuracy of the data. I suggest we review the sources together and make any necessary updates to strengthen our case." 3/ Practice active listening and seek to understand others Why: Active listening demonstrates that you value others' perspectives and are willing to engage in a two-way conversation. It helps build trust and rapport, making it easier to find mutually beneficial outcomes. How: "I hear your concerns about the proposed changes to our team structure. Can you tell me more about how these changes will impact your work? I want to ensure that we address any potential issues." 4/ Offer solutions Why: Offering solutions rather than simply stating problems demonstrates your willingness to work collaboratively and find mutually beneficial outcomes. How: "I understand that you want to launch the new feature as soon as possible, but I have concerns about the current timeline. What if we break the launch into two phases? We can release the core functionality in the first phase and then add the additional enhancements in the second phase. This way, we can meet the initial deadline while ensuring the quality of the final product." 5/ Learn to say "No" when necessary Why: Saying "no" to unreasonable requests or demands demonstrates self-respect and helps you maintain control over your time and resources. It also helps prevent burnout and enables you to focus on your priorities. How: "I appreciate you considering me for this new project, but unfortunately, I don't have the capacity to take on additional work at the moment. I'm committed to delivering high-quality results on my current projects, and taking on more would compromise this. Can we revisit this opportunity in a few weeks when my workload is more manageable?" What’s one thing that helped you become more assertive? PS: Assertiveness is a form of self-care that also nurtures healthy, respectful relationships with others. Image Credit: Jenny Nurick

Success isn't about saying "YES" more... it's about saying "NO" smarter. For so many of us, the natural instinct in business is to say yes. Yes to more opportunities. Yes to more clients. Yes to more work. Because if you say yes, you’ll grow, right? But here’s the truth: Success is rarely about saying yes more... it’s about learning to say no smarter. In a recent conversation, a client in my community shared an insight that hit home: “The most successful people say no 10x more than they say yes.” It’s counterintuitive, but think about it. Your time, energy, and focus are finite. Every time you say yes to the wrong thing, you’re taking that away from the right thing: the clients the opportunities the projects that truly align with your values and goals. The Problem: Saying Yes to the Wrong Things The desire to say yes often comes from fear: Fear of missing out. Fear of financial instability. Fear that saying no will make you seem ungrateful or arrogant. But here’s what happens when you say yes indiscriminately: ❌ You end up working with clients who drain your energy instead of fueling your joy. ❌ You fill your schedule with projects that feel like obligations, not opportunities. ❌ You dilute your brand and messaging because you’re trying to be everything to everyone. This approach may fill your calendar in the short term, but it’s not sustainable. Worse, it can keep you stuck, spinning your wheels instead of moving toward the life and business you truly want. The Opportunity: Say No More, and Say Yes Better The courage to say no is what creates space for the right yes—the clients who energize you, the projects that excite you, and the work that aligns with your purpose. Here’s how to start: 1️⃣ Define What Matters Most Ask yourself: What type of client or project lights you up? What aligns with your values and goals? Clarity here makes it easier to spot what’s worth saying yes to—and what’s not. 2️⃣ Set Boundaries with Confidence Be honest about what’s not a fit. Saying no doesn’t mean you’re rejecting someone—it means you’re honoring your own priorities. For example: “Thank you for thinking of me, but this doesn’t align with the kind of work I’m focused on right now.” 3️⃣ Trust the Power of Discernment Remember, every no is a yes to something better—your time, energy, focus, and joy. Discernment isn’t a rejection; it’s a redirection toward what you truly want. A Final Thought: Saying no isn’t selfish—it’s strategic. It’s what allows you to protect: your time your energy your vision All for you and your business. Because success isn’t about how many clients you work with. It’s about working with the right clients. The clients who help you build the life and business you truly love. I'm curious... What’s one thing you’ve learned to say no to in your business? Drop it in the comments. I’d love to hear how saying no has made space for your best yes.

𝗪𝗵𝗮𝘁 𝗮𝗱𝘃𝗶𝗰𝗲 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗴𝗶𝘃𝗲 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱? So those that know me know I don’t say no very often. Ami Vora and I have been friends for nearly 15 years. Over that time, we have learned from each other and encouraged each other. We decided to do a newsletter swap focused on “The advice I would give you.” 𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗔𝗺𝗶 𝘀𝗵𝗮𝗿𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗼𝗻 𝗺𝘆 𝗯𝗹𝗼𝗴: As leaders, we often feel compelled to say "yes" to every opportunity. However, I've learned that strategic "nos" are crucial for meaningful impact and sustainable growth. If you know Deb, you know that she can’t resist jumping into problems.  It was a running joke in our team for all the years we worked together that whenever we needed something done, we could just mention it to Deb and she’d volunteer.  Here are five powerful strategies I've developed for saying no effectively: 𝟭. 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘀𝗮𝘆𝗶𝗻𝗴 “𝗻𝗼” 𝘁𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴, 𝘀𝗮𝘆 “𝘆𝗲𝘀” 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 – 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝘅𝘁.  Instead of simply declining opportunities, frame your "no" around what you're actively pursuing. When approached for speaking engagements or advisory roles, I respond with clarity about my current focus: "I'm currently dedicated to [specific goals], so I'm declining other opportunities at this time." 𝟮. 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲 𝘀𝗽𝗮𝗰𝗲 𝗳𝗼𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘁𝗼 𝗴𝗿𝗼𝘄.  Sometimes, stepping back is the best way to lead forward. I've learned that automatically taking on challenges can inadvertently block others' development. By intentionally creating space for team members to step up, we foster growth and build stronger organizations. 𝟯. 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝗜 𝗮𝗺 𝗱𝗼𝗶𝗻𝗴.  Combat the "not doing enough" syndrome by maintaining a "pride list" - achievements that wouldn't have happened without your involvement. This practice helps validate your current commitments and makes it easier to decline additional responsibilities when your plate is full. 𝟰. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗼𝗹𝗱 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝘁𝗿𝗶𝗰𝗸. Just as we're advised to wait before making major purchases, apply the same principle to commitments. Visualize yourself taking on the task and revisit after 24 hours. If the excitement remains- maybe worth pursuing. If not, you've saved yourself from something that doesn't align with your goals. 𝟱. 𝗚𝗮𝘁𝗵𝗲𝗿 𝗱𝗮𝘁𝗮 𝗯𝘆 𝘀𝗲𝗲𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗯𝗿𝗲𝗮𝗸𝘀 𝗶𝗳 𝗜 𝗱𝗼𝗻’𝘁 𝗱𝗼 𝗶𝘁.  When you are unsure about declining something, please take a look at what happens if you don't immediately step in. If no one else takes initiative and it truly matters, you can always step up later. 💡 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: 𝗦𝗮𝘆𝗶𝗻𝗴 "𝗻𝗼" 𝗶𝘀𝗻'𝘁 𝗮𝗯𝗼𝘂𝘁 𝗱𝗼𝗶𝗻𝗴 𝗹𝗲𝘀𝘀—it's about creating space for what truly matters. These strategies have helped me maintain focus, and create room for meaningful impact and personal growth. This is advice I should take.