Ways to Encourage Creative Thinking in Strategy Sessions

I’ve been a huge fan of Tom Fishburne for years since we were classmates at Harvard Business School. Tom started drawing cartoons on the backs of HBS business cases, which evolve to become his famous and insightful Sky Deck cartoons.  I was always on the lookout for them. I invite my connections across all industries to subscribe to Tom’s insightful newsletter. Last week’s issue particularly resonated with me. Tom highlighted that labeling an idea as polarizing can quickly kill it, as businesses usually avoid such ideas in favor of safer, more universally appealing ones. However, there’s power in polarization. Trying to appeal to everyone often results in appealing to no one. In a cluttered world, the last thing a company can afford is to create indifference. Several years ago, I was helping the innovation group of a large carrier and saw firsthand the graveyard of idea killers. Many innovative ideas, often originating from those in the field who directly experience pain points, did not make it past the first round of evaluation. To help this carrier effectively evaluate innovative ideas and develop a repeatable process, we implemented a few key strategies: 1. Idea Champion Program: We assigned champions to promising ideas to advocate for them, gather feedback, and iterate on the concepts. 2. Cross-Functional Evaluation Committees: We created committees with members from various departments to ensure diverse perspectives in idea evaluation. 3. Fail Fast, Learn Faster: We encouraged a culture where failure is acceptable as long as we learn from it quickly. Prototyping and piloting ideas in controlled environments helped us make informed decisions. 4. Customer-Centric Approach: We focused on ideas that directly addressed customer/staff pain points, involving these stakeholders early in the development process. 5. Regular Review Cycles: We established regular review cycles for all submitted ideas to ensure they received proper attention. By implementing these strategies, we helped the carrier create an environment where innovative ideas could thrive. This process not only brought new solutions to the market but also fostered a culture of creativity and continuous improvement. Remember, the goal is not to avoid polarization but to harness it. Great ideas often provoke strong reactions, and that’s where their power lies. By creating a structured process to evaluate and nurture these ideas, we can ensure that they have the opportunity to make a significant impact. https://lnkd.in/eWfV_a-t

Far too often, I see leaders and companies move on from innovation, believing it's only necessary during the startup phase. In reality, it's what keeps companies alive and thriving. As companies grow, it's easy to fall into routine and let creativity fade. But innovation must continue-even as you scale. An older HBR article I came across this morning highlights how breakthroughs in management can create lasting advantages that are hard to replicate. Companies focused only on new products or efficiency often get quickly copied. To stay ahead, businesses must become "serial management innovators," always seeking new ways to transform how they operate. This idea remains as relevant now as it was back then. The benefits of sustained innovation are undeniable: •Competitive Edge •Increased Revenue •Customer Satisfaction •Attracting Talent •Organizational Growth and Employee Retention Embrace the innovation lifecycle-adapting creativity as your organization matures. Sustaining creativity means creating an environment where people feel safe to push boundaries. Encourage your teams to think big, take risks, and use the experience of your organization. Here are three strategies that I’ve seen work firsthand: Make Experimentation a Priority: Mistakes are part of the process—they help us learn, grow, and innovate. As leaders, share your own experiences with risk-taking, talk about what you've learned, and celebrate those who take bold steps, even when things don’t go as planned. It sends a powerful message: it's okay to take risks. Promote Intrapreneurship: Many of the best ideas come from those closest to the work. Encourage your people to think like entrepreneurs. Give them ownership, the tools they need, and the freedom to explore. Whether it’s through ‘innovation sprints’ or dedicated time for passion projects, showing your team that their creativity matters sustains momentum. Address big challenges, ask tough questions, and let your people feel empowered to tackle them head-on. Break Down Silos: True innovation happens when people connect across departments. Create opportunities for cross-functional interactions-through gatherings, open forums, or spontaneous connections. Diverse perspectives lead to game-changing solutions, and breaking down silos opens the door to that kind of synergy. Innovation doesn’t happen by accident. It requires dedication, a commitment to growth, and a willingness to challenge what’s always been done. To all the leaders out there: How are you ensuring your teams remain creative and engaged? What strategies have you found that create space for bold ideas within structured environments? —-- Harvard Business Review, "The Why, What, and How of Management Innovation" #Innovation #Leadership #ContinuousImprovement #Creativity #BusinessGrowth #Intrapreneurship #CrossFunctionalCollaboration #ImpactLab

Earlier this year, I facilitated a strategy session where one person’s voice dominated while quiet team members retreated into their shells. Halfway through, I paused, put everyone into small groups, and gave them roles to pick up. Here's how it works: 1️⃣ Assign Roles: Each small group had a Questioner, Connector, and Synthesizer. - Questioner: Probes deeper and asks clarifying, “why?” and “how?” questions. - Connector: Links ideas across people, points out overlaps and sparks “aha” moments. - Synthesizer: Distills discussion into concise insights and next-step recommendations. 2️⃣ Clarify Focus: Groups tackled one critical topic (e.g., “How might we streamline on-boarding?”) for 10 minutes. 3️⃣ Reconvene & Share: Each group’s Synthesizer distilled insights in 60 seconds. The result? Silent participants suddenly spoke up, ideas flowed more freely, and we landed on three actionable priorities in our timebox. Next time you sense a lull in your meeting/session/workshop, try role-based breakouts. #Facilitation #Breakouts #TeamEngagement #ActiveParticipation Sutey Coaching & Consulting --------------------------------------------- ☕ Curious to dive deeper? Let’s connect. https://lnkd.in/gGJjcffw