Building a Business Strategy that Embraces Change

This stat really struck me: most breakthrough innovations come from executing existing ideas in new ways. Our first instinct when seeking change is often to look outward for something entirely new. New habits, new tech, complete overhauls, etc. But especially when we need to be cost-conscious, we need to embrace a different mindset. Look inward first. Scale what's working. Rigorously analyze what isn't – can you extract value or apply it differently? Innovation isn't always about the never-before-seen. It's often about leaning into what works, exploring all its uses, and sparking small wins into something transformational.   I saw this firsthand at HSN when we launched HSN Arcade. The idea was innovative, but simple: combine casual online gaming with ecommerce to create a fun “Watch, Shop, and Play” experience. It all started when I saw someone totally hooked on Candy Crush. That got me thinking, how can we integrate gamification into our platform using our brands and talent as personalities? In the process, we brought that same addictive, engaging experience into HSN’s digital platform. Not only was it highly engaging, but it also had a drastic impact on business performance. Players visited 3x more often, spent 3x more time on the platform, and spent 3x more money with us. And remember HSN Shop by Remote? It was groundbreaking, but at its core, it was about understanding our audience's growing desire for more convenient, accessible ways to shop. These weren’t just innovative projects, they were bold moves powered by a willingness to ask, “What if?” instead of panicking over “What now?”   So, let's not fall into the trap of believing that innovation demands a complete overhaul. Embrace the nuances within your existing frameworks. Cultivate a culture that thrives on smart experimentation. And most importantly, empower your teams to see the current ideas as the critical starting points for your next big breakthrough. They just might need to be explored and connected in a whole new way.

Most companies claim they embrace failure. But walk into their Monday meetings, and watch people scramble to hide their missteps. I've seen it countless times. The same leaders who preach 'fail fast' are the first to demand explanations for every setback. Here's the uncomfortable truth:  Innovation dies in environments where people feel safer playing it safe. But there's a difference between reckless failure and strategic experimentation. Let me show you exactly how to build a culture that genuinely embraces productive failure: 𝐂𝐡𝐚𝐧𝐠𝐞 𝐲𝐨𝐮𝐫 𝐩𝐨𝐬𝐭-𝐦𝐨𝐫𝐭𝐞𝐦 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬 Stop asking "Who's fault was this?" and start asking: "𝘞𝘩𝘢𝘵 𝘩𝘺𝘱𝘰𝘵𝘩𝘦𝘴𝘪𝘴 𝘸𝘦𝘳𝘦 𝘸𝘦 𝘵𝘦𝘴𝘵𝘪𝘯𝘨?" "𝘞𝘩𝘢𝘵 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘥𝘢𝘵𝘢 𝘥𝘪𝘥 𝘵𝘩𝘪𝘴 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘨𝘪𝘷𝘦 𝘶𝘴?" "𝘏𝘰𝘸 𝘤𝘢𝘯 𝘸𝘦 𝘶𝘴𝘦 𝘵𝘩𝘪𝘴 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘪𝘵𝘦𝘳𝘢𝘵𝘪𝘰𝘯?" 𝐂𝐫𝐞𝐚𝐭𝐞 '𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐞𝐬' Monthly meetings where teams present their failed experiments and the insights gained. The key? Leaders must go first. Share your own failures openly, specifically, and without sugar-coating. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐭𝐡𝐞 "24-𝐡𝐨𝐮𝐫 𝐫𝐮𝐥𝐞" After any setback, give teams 24 hours to vent/process. Then require them to present three specific learnings and two potential next steps. This transforms failure from a dead end into a data point. Most "innovative" teams are just risk-averse businesses in disguise. They've mastered innovation theater, not actual innovation. Don't let your people think they need permission to innovate. Instead, start building systems and a culture that make innovation inevitable.

I spent years navigating the complexities of digital transformation. Here’s the shortcut to save you countless hours! Digital transformation isn’t just about adopting new technology. It’s about changing how we think and operate as an organization. I remember back when I was at Microsoft, leading a team to drive significant change in our sales approach. We faced numerous challenges:   Resistance from teams stuck in their old ways. Difficulty aligning technology with business goals. The ever‑looming pressure of competition driving innovation faster than we could keep up!  But here’s what I learned through trial and error—and a few sleepless nights:   Start with culture: Technology won’t solve your problems if your teams aren’t on board. Embrace a culture that values learning and adaptability. Get everyone involved early in the process!   Set clear objectives: Identify what success looks like for your organization. Are you looking for efficiency? Increased revenue? Improved customer satisfaction? Define it clearly, so everyone is aligned!   Leverage data: Don’t just collect data—use it! Analyze where you stand, identify gaps, and make informed decisions based on real insights rather than gut feelings alone!   Pilot small initiatives: Before rolling out changes company‑wide, test them out on a smaller scale first! This allows you to gather feedback and make adjustments without disrupting everything at once!   Engage stakeholders continuously: Keep communication lines open with all stakeholders throughout the journey—this builds trust and mitigates resistance down the line!   Iterate constantly: Digital transformation is not a one‑time project; it’s an ongoing journey that requires continual assessment and iteration of processes to stay relevant in today’s fast‑paced market environment! By following these steps, I managed to turn initial skepticism into excitement around our digital initiatives. The result? A much more agile team ready to tackle future challenges head‑on! If you're serious about transforming your organization, embrace these principles—you'll thank yourself later!

𝐓𝐡𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐟𝐨𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐂𝐡𝐚𝐧𝐠𝐞 Creating a culture innovation and change is a simple formula, but is not simple to cultivate. It requires leadership. 1. All innovation and change is brought about by teamwork and collaboration. 2. And teams and collaboration are brought about by communication. 3. Communication requires psychological safety and trust between managers and colleagues. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐬𝐭𝐨𝐩. Communication is usually top-down rather than bottom-up, sideways, and top-down. 4. To create communication between people in all directions, the culture and leaders must promote empathic listening skills. Empathic listening goes beyond hearing the other person and feeling what they mean--sensing what they are trying to convey--rather than judging and rejecting. 5. To get beyond and transcend judgment, we must become vulnerable. Being vulnerable means surrendering our ego and being open to others' ideas. Becoming vulnerable requires Emotional Intelligence, specifically self-awareness. The ability to understand who we are and what we tend to do based on our beliefs. It is recognizing our weaknesses and blind spots caused by our biases and our need to look good to others and have all the answers where there are none. When we all can self-reflect as individuals and see we are the cause of our environment and what we are getting, we begin to see the possibilities of what can be. 𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐠𝐞𝐭 𝐭𝐨 𝐭𝐡𝐢𝐬 𝐩𝐨𝐢𝐧𝐭 𝐨𝐟 𝐛𝐞𝐢𝐧𝐠 𝐨𝐩𝐞𝐧 𝐚𝐧𝐝 𝐯𝐮𝐥𝐧𝐞𝐫𝐚𝐛𝐥𝐞? 10 RULE BREAKING NORMS: 1. Look at what you defend. 2. Watch for where you stop and hesitate. 3. Look for when you feel insecure and want to say something to "look good." 4. Watch for when you judge something or someone as good or bad and right and wrong. 5. Listen without judgment. Observe without labeling. 6. Instead of persuading, be persuaded. 7. Allow communication to flow rather than try to control. 8. Use brainstorming and an outside facilitators for change and innovation 9. Create an idea lab. Consider all possibilities. 10. Blow up old protective rules of managing others, such as having all the answers and controlling, and allowing people to "own" their results. In my consulting with clients, they institute these "10 Rule Breaking Norms" to bring about change and innovation. It's remarkable to see how quickly people "buy into" the new ways of interacting to develop breakthrough ideas and solutions. Your partner in success, Joe Murphy ♻️ Cool to forward to your network ________________ THE LEADERSHIP ACADEMY 𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝑳𝒆𝒂𝒅𝒆𝒓𝒔 𝒂𝒕 𝑨𝒍𝒍 𝑳𝒆𝒗𝒆𝒍𝒔 Over 600 worldwide sessions | Over 45,000 attendees | 4.9/5 Sat Score _________________ 📽 New videos daily, Mon-Fri at 5 PM ET, on success and leadership 🔔 Join over 40,000 over-achievers today #LeadersatAllLevels #Xfactor #TheLeadershipAcademy Infographic: Nature of work