Best Practices for Employee Engagement in 2025

Most companies say they're great places to work, but very few employers actually validate (using data) that the HR practices they're employing are *driving better outcomes* and are *good for employees*. As the Head of the Americas of Top Employers Institute, I'm often asked: "What distinguishes a ‘Top Employer’ from the rest?" We validate the HR practices of 2,400+ global multinational companies to help them benchmark their people practices and look beyond the benchmarks in an effort to build a better world of work - and employers work with Top Employers Institute to unlock a data-driven approach to improving business outcomes. We certify and recognize those organizations committed to meeting the highest standards across their people practices. This is broken down into 3 main steps: 1) We survey the HR & Talent teams on over 300 HR and People Practices. 2) Our team of HR auditors validate their responses and collect evidence. 3) If the data and evidence shows they do enough of the best-practices consistently, they have a better chance to certify as a Top Employer. If the data shows otherwise, participants then have access to the data to improve for the future but aren't officially recognized. Here are the top 8 traits of certified Top Employers in 2025: 1) Purpose-driven: Consistently use purpose measurement scorecards to align actions with purpose (+19% revenue growth) 2) Employee-centric & Wellness Oriented: use engagement action plans and manager accountability to drive effectiveness (correlated to +16% revenue), and provide time for employees to unplug and de-stress (correlated to +13% revenue). 3) Growth-focused & Collaborative: Prioritize growth markets, segments, and geographies (+16% revenue) and engage employees in action planning using survey insights (correlated to +11% revenue) 4) Coaching culture: Build strong coaching cultures (correlated to +14% revenue) 5) Inclusive benefits: Offer family-friendly perks like childcare contributions (correlated to +12% revenue) 6) Values-based: Integrate sustainability into leadership values (correlated to +11% revenue) 7) Community-builders: Assign peer buddies to new hires to build belonging (correlated to +10% revenue) 8) Fairness: Conduct pay equity analysis to ensure fair compensation (+12% adoption rate from 2024 to 2025 at Top Employers) The data shows that focusing on purpose, people, and fairness pays off in engagement, retention and revenue, but the challenge is that HR hasn’t traditionally been able to measure and track progress on their people practices holistically every year. That's where we come in. Top Employers are pioneering next-practices with us as we shape the future of work together. Question for you: what innovative ways is your employer taking the lead to elevate your work experience? Drop your thoughts in the comments below.

Your employees have wishes. Not for ping-pong tables or pizza Fridays, but for a small shift in your leadership. Unfortunately they probably aren't going to tell you what they really need. According to research, 58% avoid giving honest feedback to their boss—because they don’t believe it will make a difference (SHRM, 2023). Their silence isn’t compliance, or lack of engagement. It’s protection. Fear of retaliation, power dynamics, or simply not wanting to "rock the boat" prevents employees from speaking up. How you can grant your employees' wishes without magic wands? Here are five powerful shifts. 🌟 1. Lead from clarity. When priorities shift weekly, employees get lost in the fog. They don’t need the full strategy brief—but they do need to understand the why behind the change. 👉 What to do: Pause before pivoting. Write out your reasoning. If you can’t explain it clearly, the team won’t follow it confidently. Clarity fuels progress. 🌟 2. Keep your promises. Even small promises—“I’ll get back to you next week”—carry weight. When those are forgotten, trust begins to unravel. 👉 What to do: Calendar your commitments. Follow through, or circle back if something shifts. When your word holds weight, so does your leadership. 🌟 3. Invite their perspective. Your employees have insights you can’t see from the top. But if disagreement feels dangerous, those insights stay buried. 👉 What to do: Normalize feedback. Encourage respectful dissent. Create safe ways to speak up. Your best ideas might be stuck behind a culture of silence. 🌟 4. See them and the value they bring. People want to contribute more than what's in their job description. They want to make a difference, but you have to pay attention. 👉 What to do: Ask for their ideas. Celebrate them when they step up. Example: At Diageo, a multinational beverages giant, employees saved $7.8M just by sharing what they already knew. 🌟 5. Build trust with your actions. Trust doesn’t come from slogans or values painted on the wall. It comes from the way you show up—especially in the small moments. 👉 What to do: Be present. Listen more than you speak. Acknowledge gaps. Every interaction is a chance to either build trust—or burn it. ✨ Conclusion According to Gallup, companies that actively seek employee feedback experience 14% higher productivity and 21% higher profitability. No fairy dust required. One small but powerful action is more sustainable than Ping Pong Tables and Pizza. Do you have more to add? Let’s learn from each other 👇 #LIPostingDayApril  #Leadership  

Your people want to grow… But you’re not listening. Employees crave development, not just feedback. Leaders miss the bigger picture: ↳ Skill gaps and ambitions. Otherwise, employees feel: 1. Unheard 2. Undervalued 3. Stuck Without growth, engagement drops. Turnover soars… You need more than feedback. You need an actionable strategy. Here’s how: 1. Use Structured Frameworks. - Standardized templates reduce personal biases. - Blend metrics with narratives for actionable insights. - Structured feedback eliminates guesswork. 2. Focus On Future Goals. - Set SMART goals to make development clear. - Shift feedback from past to forward-looking progress. - Align team growth with your company’s goals. 3. Listen To Employees' Voices. - Surveys uncover ambitions often left unspoken. - Safe spaces allow employees to share openly. - Listening fosters trust and deeper engagement. 4. Bridge The Gap For Future Success. - Use benchmarks to prioritize critical skill gaps. - Compare current skills to those your future requires. - Prepare employees today for tomorrow’s challenges. 5. Empower Growth Ownership. - Prompts like “Where do I excel?” spark reflection. - Encourage employees to own development paths. - Regular discussions keep growth consistent and visible. 6. Collaborate On Development Goals. - Build trust with safe, judgment-free feedback spaces. - Visualise their goals, showing progress and alignment. - Collaboration ensures both clarity and accountability. When growth is intentional, businesses succeed. Focus on development now to avoid turnover later. Invest in your people to future-proof your business. Follow Jonathan Raynor. Reshare to help others.

65% of AI & Tech Transformations Fail 🚫 Why? Because they forget one thing: People. I've spent 25+ years in healthcare leadership, and here's what I know: transformation fails when we forget the human element. Digital transformations often fall short of expectations. Why? Because we're solving the wrong problem. 7 critical shifts needed in 2025: 1/ From Tools to Trust ↳ Technology doesn't transform workplaces. People Do. ↳ Start with psychological safety and clear communication. ↳ Build trust before introducing new tools. 2/ From Training to Translation ↳ Stop teaching "how to use tools." ↳ Start showing "how tools improve lives." ↳ Connect every change to personal growth. 3/ From Metrics to Meaning ↳ Move beyond efficiency metrics. ↳ Measure impact on well-being and job satisfaction. ↳ Track how transformation enables better work-life integration. 4/ From Control to Collaboration ↳ Replace top-down mandates with team-led initiatives. ↳ Create innovation councils across departments. ↳ Let solutions emerge from front-line expertise. 5/ From Speed to Sustainability ↳ Stop rushing digital adoption. ↳ Build systems that support long-term resilience. ↳ Focus on sustainable change management. 6/ From ROI to Human Impact ↳ Expand success metrics beyond financial returns. ↳ Measure employee engagement and retention. ↳ Track improvements in work-life quality. 7/ From Digital to Hybrid Excellence ↳ Balance automation with human judgment. ↳ Preserve meaningful human interactions. ↳ Create frameworks where technology amplifies humanity. Real transformation isn't about adopting new technology. It's about enabling people to do their best work. In healthcare, I've seen both sides: - Teams that resist change because they don't see the "why" - Teams that embrace change because they shape the "how" The difference? Leadership that prioritizes people over processes. ♻️ Share if this resonates ➕ Follow Dr. Elise Victor for more.

Disengagement is NOT an employee problem. (It's a leadership problem.) I once sat through a companywide meeting where an HR leader responded to low engagement survey results with: “Just park your cynicism and get on board.” 😳 In case you're wondering, that’s not how engagement works. Recent research from Gallup (January 2025) shows that employee engagement in the U.S. has hit a 10-year low. Shocking? Not really. The biggest drops (by 3+ points) in 2024 tell the story: ✔️ Clarity of expectations – Just 46% of employees clearly know what’s expected of them at work (down from 56% in March 2020). ✔️ Feeling cared about as a person – Only 39% of employees feel strongly that someone at work cares about them (down from 47% in March 2020). ✔️ Encouragement for development – Just 30% strongly agree that someone at work encourages their development (down from 36% in March 2020). Let’s be clear: Employees can’t fix this. They can’t force someone to clarify expectations, care about them, or invest in their growth. That’s on leadership. The problem isn’t just employees—it’s managers too. Only 31% of managers are engaged. So the people responsible for driving engagement are just as checked out as everyone else. So, what should leaders actually do? Gallup recommends: 👉 Define the culture you want – Align it with your purpose and value to customers. 👉 Clarify expectations and upskill managers – Equip them to build stronger bonds through clear priorities, ongoing feedback, and accountability. 👉 Select the right managers – Find people who can engage and inspire others—not just the ones who hit their KPIs. At the end of the day, leaders need to stop blaming employees for disengagement and start asking themselves: “Am I proud of how I’m showing up for my team every day?” Or are you just telling them to “buck up and get on with it”?

The workplace change process isn’t just about redesigning space; it’s about using the process to redesign how people connect. The discovery process for workplace change is an opportunity to: 🔥 Build Empathy – Employees share experiences about what they need to do their best work, wherever they are working. 🔥 Drive Innovation – Employees engage in conversations about improving systems and processes, which can lead to reduced friction and improved productivity. 🔥 Strengthen Culture – A workplace designed with employees leads to stronger engagement and ownership of the resulting space. When organizations treat workplace change as a dialogue rather than a directive, they create spaces that don’t just house people—they support them. The process itself becomes a tool for building empathy, driving innovation, strengthening culture, and shaping a workplace that reflects how people actually work today. I recently read a great piece by Eoin Higgins on the rise of hospitality-like workplace amenities. He made key points I want to expand on—because employees, not designers, architects, facilities teams, or HR, should define what best serves them. To engage employees, try this structured discussion in small groups (3-4 people). Each question gets 8 minutes (total of 24 minutes). Have participants write their answers silently for one minute, then take turns sharing (1 minute each). The group selects a top idea from each person’s list to report out. Active Contribution vs. Passive Consumption – What ways of working encourage shared ownership of work, policies, processes, technology, and space? Friction as Meaningful Work – Oliver Burkeman suggests challenges create meaning. If friction were seen as valuable rather than something to eliminate, what would you want more (or less) of in your work? Engagement Beyond Perks – True engagement comes from purpose and shared endeavor. How do you connect with our organization’s purpose and others? What would improve engagement for you? These discussions will inform design decisions and foster ownership of outcomes. Research shows early employee participation increases adoption and support of workplace changes - and also builds connections, strengthening culture. Caveat: Don’t ask if you won’t listen—nothing frustrates employees more. Images by Josef Chalat of people sitting in a circle having a conversation (illustration of a facilitation method called "fishbowl").

In 2025, Gen Z and Millennials will make up nearly 75% of the global workforce. The leadership playbook that worked for us won't work for them. They’re not the ‘young blood’ in the office anymore - they have serious experience and are moving into leadership roles. If you're an entrepreneur, this shift will challenge the way you’ve been running things. Here’s how to adjust and grow as Gen Z and Millennials take charge: 1. Redefining metrics of success Track employee engagement, retention, and well-being through data like surveys, turnover rates, and wellness program participation. These can no longer be measured by just the usual KPIs. 2. Move past performative diversity It’s no longer enough to just tick boxes. Move past surface-level diversity initiatives by actively involving different voices in product development and leadership roles. 3. Decentralized decision-making For younger leaders, autonomy isn’t a luxury - it’s a necessity. Give teams autonomy - let interns lead small projects, team leaders manage budgets, and employees make key decisions. 4. Championing mental health and well-being Prioritize well-being with mental health days, therapy access, wellness challenges, and team retreats - building an open, supportive culture. 5. Blending work and learning For younger generations, growth happens in real-time. Offer course perks, mentorship programs, and in-house workshops to make professional development part of everyday work life. - The leadership landscape is changing. By adjusting to these shifts now, you can be prepared to lead effectively in 2025 and beyond. What’s your take on this new generation of leadership? #leadership #workculture #genz