How to Develop a User-Centric Website Strategy

Being more user-centric doesn’t mean you say “we care about our customers”. Being user-centric means you have systems in place to make sure nobody ever neglects their customers. If I'm trying to help a team become more user-centric, I invest in: * Make it easy to schedule weekly user interviews * A feed integrated directly with customer feedback channels. * A place to categorize, search, and store user interviews and user insight reports * A way to track and follow-up with customers who asked for certain features to both conduct further research with them and tell them if it was built These systems make it easy to talk to customers and incorporate their voices in everything we build. That helps us build the right thing the first time around. I’ll toss some other articles and resources into the comments if you want to dive in more. What are some of your favorite methods to bring you closer to your customers? 

Your competition is stealing your customers right now because they understand one thing you don't. Understanding your customers fully = building products people actually want to use. That's the goal. To get there, you can either: - Rely on your gut instinct and assumptions. - Actually learn what your customers need, think, and want. Just carry out these daily tasks: 1. Talk to your customers directly -  ↳ Give them easy ways to provide feedback through uninstall surveys, reviews, or customer support channels.  ↳ Reach out to power users and start conversations. Many customers actively want to help improve your product. 2. Make feedback frictionless -  ↳ Customers won't go out of their way to give feedback, so reduce friction with quick surveys after key interactions, in-app prompts for feature requests, open-ended responses in support tickets, and direct access to a real person. 3. Observe how customers actually use your product -  ↳ Data tells a different story than surveys.  ↳ Use analytics to see what features people use most, where they drop off during onboarding, and what actions lead to churn vs. retention. 4. Test and iterate based on customer input -  ↳ When feedback patterns emerge, act on them.  ↳ If feature requests keep coming up, prioritize them.  ↳ If customers are confused about a function, improve the UX. 5. Build relationships with your best customers -  ↳ Your most engaged users can become your best resource.  ↳ Keep in touch with them, get their input on new features, and make them feel heard. I had a user who loved our product so much that they actively shared feedback and even tested features before launch. They'll hop on a Zoom call with just 15 minutes notice. Now all you have to do is commit to customer research, and you'll build products people actually want to use. As you progress, incorporate: - Regular customer interviews - User testing sessions - Data analysis routines It's more effective than building in isolation based on assumptions. ♻️ Repost if you agree ➕ Follow me Blaine Vess for more

Here is a massive opportunity for your business👇. When I work with clients on their digital presence, oftentimes, we start with their website. Either they don't have one or one that is outdated and ineffective. It's like a billboard sitting in the middle of the desert. When was the last time you looked at your website statistics? Basics like how many unique visitors per month? Is it going up, down, or flat? How long do they stay on your website (bounce rate)? Are they taking the action you want them to? There is much more to it than that, but today, I want to discuss your About page. Yes, it is the page where most owners, coaches, and entrepreneurs talk about themselves without regard to the website visitor reading it. Do people want to know about you, your background, and your credibility? Of course! But because the About page is the second most visited page on a business website, you have an opportunity to "soft sell" your products or services. Instead, write content (copy) for THEM at the beginning of this page. Make it emotional, addressing their biggest pain point and how you help people like them solve it. This requires you to know your ideal client and their pain points. Then speaking (writing) in a language that resonates with them and entices them to take the next step. Rethinking the About Page: ▶ Narrative: Shift from a corporate timeline to compelling storytelling. ▶ Value Proposition: Highlight benefits, not just services/products. ▶ Human Touch: Introduce the team, humanizing the business. Credibility: Add testimonials. A 2020 study shows 87% of consumers rely on online reviews. ▶ Clear CTA: Guide visitors toward the next steps. ▶ Speak to their pain points even on the About page ▶ Have a video from the CEO to put a face to the business. Optimization Outcomes: ▶ Better engagement reduces bounce rates. ▶ Enhanced trust through transparency and connection. ▶ Boosted conversions due to visitor-centric content. There you have it! Now stop what you are doing, look at your About page, and see if it's doing what I mentioned. If not, fix it! If you don't know what to do, seek guidance from someone with the experience and know-how to take you through a digital transformation. This will be your best investment in yourself and your business in 2024.