How AI Will Transform User Interactions

The UX of AI: When AI Meets Interface AI is getting smarter every day. And the real revolution is happening at the interface. How we interact with AI is what will define its real-world value. Voice, visuals, and context-aware memory are turning static, one-off prompts into dynamic, evolving conversations. Imagine: AI that remembers your past decisions and preferences. Interfaces that adapt as your workflows change. Designs that feel like collaboration, not commands. The future of AI isn’t just about higher IQ. It’s about higher EQ — experience quality. According to Gartner, by 2026, 70% of enterprises will redesign their digital experiences to accommodate AI-first interactions. And McKinsey & Company estimates that organizations that invest in superior digital experiences see revenue growth 2.5x higher than their competitors. At Liquid Technologies, we see this playing out firsthand. When we partnered with Vitalog — an innovative telemedicine platform — we didn’t just build a system for booking doctor appointments. We designed an intelligent mobile experience where: - Patients are matched with doctors based on real-time availability and specialty. - Appointment history and preferences inform future recommendations. - Interactions feel effortless, intuitive, and human-centered. Vitalog’s success wasn't just about launching an app. It was about building an AI-powered interface that understands users — patients and doctors alike. That's the power of combining #smart #AI with smart #UX. As AI becomes embedded in every tool and service, the question is no longer "how smart is your AI?" It's: "How #human does your AI feel?" If you’re #building for the #future, start by designing for the people who will use it. #AI #UXDesign #ProductDevelopment #DigitalTransformation #LiquidTechnologies #Innovation #FutureOfAI

AI won't just change how we execute campaigns — it will fundamentally shift how we think about them. Here's why. Our current approach to campaigns is inherently episodic: we plan a webinar, send invites to a specific list, and then move on to the next event. But this traditional model leaves large portions of our database untouched, and forces us to think first about campaigns, not customers. Here's how AI will reshape our approach to create continuous, meaningful engagement: 1️⃣ FROM ISOLATED EVENTS TO GOAL-DRIVEN ACTIONS  Instead of planning individual, periodic campaigns, we'll define what we want to achieve for each person and account: more engagement, better win rates, improved retention, etc. AI will then determine and orchestrate the right sequence of experiences to achieve these goals. 2️⃣ FROM NARROW FOCUS TO BROAD PORTFOLIO  Rather than creating one-off campaigns, we'll need a library of always-on campaigns, content, and experiences that AI can choose from — ensuring it has meaningful options for every segment of our database. More than just nurture, this will cover every touch and interaction. 3️⃣ FROM CAMPAIGN EXECUTION TO SEGMENT STRATEGY  The role of campaign managers may evolve into segment marketers — shifting focus from running occasional programs to ensuring we have the right mix of experiences available for each key audience. This is different from traditional nurture programs, which simply fill gaps between campaigns with drip emails. Instead of having two parallel tracks (targeted campaigns plus generic nurture flows), every interaction becomes part of a cohesive journey designed to achieve specific outcomes. The AI doesn't just "keep in touch" — it orchestrates the entire customer experience. I wonder whether we’re prepared to take advantage of this. Are our campaign portfolios robust enough to reach our goals for different segments? Or will we also need the AI to suggest (and perhaps create) new campaigns for us? What's your perspective? How are you thinking about building comprehensive always-on campaign libraries that meet diverse goals across your entire database? (And what do you think of this ‘walk and talk’ format?) Let me know in the comments! #MarketingAutomation #ArtificialIntelligence #B2BMarketing #MarTech #CampaignStrategy #PersonalizedMarketing #MarketingOps

I recently saw an AI demo that didn't just feel impressive but felt inevitable. It's a crystal clear preview of how AI agents will revolutionize customer experiences forever. The shift from passive "Q&A" chatbots to proactive, multimodal AI agents will transform digital commerce journeys, especially in high-involvement sectors like electronics, automotive, and home improvement. As Joseph Michael says it right, "This is next-level customer service that understands text, speech, images, and even live video." Traditional customer service chatbots have plateaued. They handle basic queries well enough—but they're nowhere near ready for what customers increasingly demand: proactive, personalized, multimodal interactions. As Patrick Marlow (doing the demo in this video) puts it beautifully, here in this video, you will see: ✅ A customer points their camera at their backyard plants. The AI instantly identifies each plant, recommending precise care products tailored specifically for those plants. ✅ The customer casually requests landscaping services. The AI schedules an appointment instantly. ✅ When price negotiations occur, a human seamlessly steps in—no awkward handoffs or "please wait while I transfer you." Here's why this matters to your business: 📌 Customer expectations have evolved beyond simple query resolution. They now expect tailored, interactive journeys. 📌 Static chatbots and scripted interactions no longer differentiate your brand; they commoditize it. 📌 Proactive multimodal AI experiences drive deeper engagement, accelerate purchase decisions, and dramatically boost brand preference. At Swirl®, we're already building specialized multimodal AI agents designed precisely for this next generation of customer experiences with a key focus on discovery, search, and purchase. If you're still relying on traditional chatbots, you're already behind. The future isn't chatbots answering questions; it's AI agents proactively curating personalized customer journeys. Is your business ready for this shift? Let's talk... #ArtificialIntelligence #CX #Ecommerce #AIagents

In the world of AI, most products today lean towards pull-based experiences like you ask a question, and the system responds. These experiences feel intuitive, empowering users to be in control. But while they create a solid foundation for usability, the real wow factor emerges when AI shifts to push-based use cases. Imagine AI anticipating your needs: suggesting edits to your document as you write, proposing new paragraphs to enhance clarity, or even offering tailored deals across portals as you browse a product attached to your shopping list, unlike standard recommendations. Push-based AI doesn’t wait to be called upon, but it’s there, actively delivering value in real time. This proactive intelligence becomes feasible with agentic AI systems across systems. These agents not only automate tasks but also enhance user workflows by making smart decisions on their behalf. For instance, writing an ad copy becomes seamless when AI not only generates ideas but also conducts market research, optimizes for SEO, and aligns with the latest trends that too are all in the background. It’s no longer about searching for insights but having them delivered at the right moment. The value is in timing and relevance, making AI feel more like a trusted assistant than a tool. This shift from pull to push in AI is why agentic systems are gaining so much momentum. It’s not just a race for computing power; rather, it’s a race for attention. By meeting users where they are and anticipating their needs, AI applications can elevate user experiences and redefine expectations. The future of AI isn’t just about solving problems when asked; it’s about solving problems before you even realize they exist. #ExperienceFromTheField #WrittenByHuman #EditedByAI

𝗔𝗜 𝗶𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗨𝗜: 𝗧𝗵𝗲 𝗘𝗻𝗱 𝗼𝗳 𝗔𝗽𝗽𝘀 & 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 The world of digital experiences is about to undergo a seismic shift. For several months now I have been talking about how we are on the cusp of a transformation where apps and websites, as we know them, will fade away—replaced by AI-powered agents that deliver hyper-personalized, seamless interactions. Earlier today SXSW, Cristiano Amon, CEO of Qualcomm, made it crystal clear: "AI is not just another technological upgrade—it’s a generational change". Just as we moved from text-based interfaces to graphical UI, and from desktops to mobile-first experiences, we are now transitioning from an app-centric world to a human-centric one. This is not a small step; this is a complete reimagining of user experience. AI will understand intent, anticipate needs, and interact naturally across voice, text, and vision. Forget jumping between disconnected apps—your AI agent will curate, orchestrate, and execute tasks across different platforms effortlessly. 💡 What does this mean for businesses? For marketing, experience, and customer service leaders, this transformation isn’t in the distant future—it’s happening right now. Companies need to rethink engagement strategies and prepare for an era where brand interactions will be conversational, predictive, and embedded in everyday life. ✅ Customer experience will be hyper-personalized. From shopping and banking to travel planning and entertainment, AI-driven agents will tailor experiences to individual preferences in real-time. Imagine an AI that designs your home, books your trips, curates your news, and even personalizes your music—not through different apps, but as an ongoing, intuitive conversation. ✅ AI will redefine creativity & storytelling. Will.i.am also made a special appearance at the session. He mentioned that AI will not only augment creativity but reimagine how music, content, and experiences are crafted. We’re moving toward a world where every consumer has their own custom soundtrack, news feed, and entertainment—tailored dynamically in the moment. 💭 So, what should businesses do today? 🔹 Reimagine your customer journey—How will AI replace app-based navigation with natural interactions? 🔹 Invest in AI-driven personalization—How can your brand deliver real-time, contextual, and intelligent experiences? 🔹 Prepare for voice-first, multimodal interactions—How will your products and services integrate with AI-powered agents instead of static interfaces? The question is no longer if AI will change your industry—it’s how fast you are preparing for it. 🚀 The shift is here. The AI-first world is unfolding. Are you ready? #imaginationera #customerexperience #experiencesupplychain George Korizis Samrat Sharma Katie Eng David Vano Lauren McKinney Maxwell Harberg CJ Bangah

Working for some of the worlds most progressive companies on AI Transformation I am fortunate to get a front row seat to the cutting edge of technology and marketing, and right now the thing that I find the most fascinating is the shift from a landscape of marketing stacks to team of AI Agents. Here's that that means 👇 💡 If Software Eats the World, AI Agents Will Build It a Brain Software revolutionized industries by automating processes and connecting systems. AI agents go a step further—they bring intelligence, autonomy, and adaptability. While software consumes data and executes commands, AI agents transform that data into decisions, actions, and collaborative problem-solving. In this way, they don’t just eat the world—they reshape it into a living, thinking ecosystem. 💡 The Agentic Future   The rise of AI agents shifts the paradigm from marketers programming software to execute campaigns based on predefined logic, to an always-on model where multiple agents collaborate to execute, optimize, and personalize marketing in real time based on a given intent. Intent driven - Agents are driven by intent. You can think of this as a prompt directs the AI to run always-on to autonomously craft marketing execution optimizing every interaction based on contextual data. You state your goal, they constantly test and refine strategies to reach it. Collaborative - Agents work with one another to manage complex, multichannel marketing ecosystems, ensuring seamless delivery across touchpoints. AI Agents will work with other AI Agents to compound the effect. This will be the land of Agents winning over the world of Marketing Stacks. Always On - Agents are constantly working, and when you arrive in the office they will present you with multiple scenarios for you review and test. Outcomes will be predicted, and actions will be proactive. The Agents will program humans, rather than us programing the software. 👯 Role of Marketers in This World? This shift moves us beyond campaign management to an era where marketing becomes a dynamic, living system powered by AI collaboration. Marketing will function more like a product department building and managing an ecosystem of intelligence than the arts center and crafts of its past. In 5 years, marketing will shift to an always-on ecosystem, powered by a vast network of AI agents. From a few dozen agents in small companies to thousands in global enterprises, these agents will redefine marketing by reimagining how marketing is made, the role of the marketer, and the scale of personalization. What do you think—are we ready for an era where AI agents dominate marketing? Share your thoughts below! #AI #Marketing #DigitalTransformation #Innovation

Thanks to AI agents, the bar for customer experiences is about to get a whole lot higher. It’s expensive to fully understand your customers’ experiences with your company. Think of all the interactions B2C companies have with customers. To track all of those interactions, they need to do one of two things:   1. Invest in surveys, which are inherently biased, even if customers may or may not take them. 2. Take those interactions in a call center or via email, then process vast amounts of unstructured data. Scaling both approaches is costly. But soon, organizations will be able to employ AI agents on top of every customer interaction. With this tech, learning about customers will be more affordable and efficient. AI agents can capture sentiment analysis and monitor customer behavior in real time. Organizations will be able to find friction points in customers’ journeys, gauge satisfaction, and deliver what audiences are looking for. I think about what Bret Taylor shared about #AIAgents on the Invest Like the Best podcast: as AI agents lower the cost of interactions with brands, they create paths to much more personal conversations. As Bret puts it, “That’s much more than automating what is currently a customer service interaction. It's bigger than that because brands can have a much bolder vision for the conversations they want to have with their customers.” The way we speak to, understand, and serve our customers is undergoing a major transition. I’m excited to see what’s on the other side as we gain the ability to learn about customers more broadly and deliver the experiences they’re looking for in real time. Where are you already seeing #AI transform customer experiences? #AgenticAI

AI agents will transform service design by becoming active participants in service delivery (not just tools). We'll likely see two types emerge: 🤖 Personal AI assistants >> They'll function like your personal assistant, coordinating tasks across services and organizations >> They'll handle everything from scheduling medical appointments to managing investments >> IMO (very early), password managers and cybersecurity companies are best positioned to enter this market - trust, security, and data management are the major hurdles 🏢 Organization AI agents >> They'll gradually augment or replace traditional support staff >> They'll interact directly with users' personal AI assistants >> They'll handle internal operations like IT support, scheduling, and compliance When AI assistants start talking to other AI agents, the rules of competition change completely. Traditional UX touchpoints (beautiful apps, seamless websites) might matter less than: >> How well your systems play with AI >> The quality of your data >> Whether users trust your AI I've heard compelling arguments on both sides about which marketplace will develop first (this is significant because it will dictate the landscape, requirements, and user expectations). Read more in my article with Pablo Fernandez Vallejo: https://lnkd.in/eRFd6uvT #ServiceDesign #AI #UX #DesignThinking Nielsen Norman Group

The way we interact with technology is on the brink of a major transformation. For decades, we've relied on screens, keyboards, and structured applications to get our work done. But now, autonomous AI agents are set to become the new user interface, fundamentally changing how people work – and I'm genuinely excited about what this means for all of us. Picture a sales rep preparing for a meeting – with a single click, they could have an AI agent in Slack retrieve all relevant data, generate a briefing, and suggest personalized talking points without ever leaving their workflow. That's not just efficiency – it's transforming how we work. This isn't some far-off future; It's happening now. At Salesforce, we're witnessing the incredible impact of Agentforce firsthand. For example, customer 1-800Accountant now processes up to 90% of incoming requests automatically, answering tax return status questions while freeing their team for more complex work. What's making this possible? A deeply unified platform. For AI agents to truly deliver, they need seamless access to business processes. That's why I'm so passionate about our approach at Salesforce –combining Agentforce, Data Cloud, and Customer 360 ensures these agents operate with the trust and efficiency enterprises demand. The choice facing IT leaders is clear: Embrace this shift for a massive competitive advantage, or risk falling behind as automation and intelligence reshape our industry. READ MORE: https://bit.ly/4bfVRRU