AI as a Tool in Content Creation

How AI Helps Me Create Better Content: My Writing Partnership with Claude I've been using AI as a thought partner in my writing process, and it's transformed how I develop content. Here's my approach: First, I give Claude context - existing materials, interview transcripts, or data sets relevant to what I'm creating. This ensures the AI understands the depth and nuance of the subject. Then I define clear communication goals - who the audience is and what we're trying to accomplish. But the magic happens in step three: I have Claude ask me probing questions about my ideas. This forces me to articulate my thoughts more clearly and often reveals gaps in my thinking. Once I've thoroughly explored the concept, Claude creates an initial draft incorporating my insights. Having this "strawman" to respond to dramatically accelerates my process - I can quickly identify what works and what needs refinement. The critical step: fact-checking. I review everything carefully, looking for assertions that might not be backed by evidence. Several times I've asked Claude where it got a statistic only to receive an apology for making it up! Finally, I move the draft to collaborative tools where colleagues provide additional feedback. This approach has dramatically increased not just my productivity and writing quality, but the depth of my thinking itself. The AI doesn't replace my expertise - it amplifies it by challenging assumptions and helping clarify complex ideas. Want to know more about how I'm using AI to improve my product leadership? Full article link in the comments.

Let's talk about the elephant in the marketing room—AI content creation. While some organizations are still giving it the side-eye, I decided to run an experiment that could change how our marketing team operates. The secret sauce? A custom AI prompt library I built with Claude from Anthropic. But it's not just any collection of prompts. Here's what I'm testing: First, I created a foundation layer of prompts that capture our voice, tone, and brand personality. Think of it as teaching AI our content DNA - how we speak, what we value, and the unique perspective we bring to FinTech conversations. Then, I built specialized prompt templates for our highest-volume content needs: Blog posts that combine thought leadership with actionable insights Landing page copy that converts while telling a compelling story Digital ad copy that cuts through the noise and drives engagement Email sequences that nurture relationships and drive meaningful conversations The key? Every prompt is designed with a clear handoff point where human expertise steps in. AI generates the initial framework, but our team adds strategic insights, customer stories, and nuanced perspectives that only come from real-world experience. Is it perfect? Nope. That's why we're calling it an experiment. But I'll be watching closely for early signs suggesting we might be onto something: higher content velocity without sacrificing quality, and more time for our marketing team to focus on strategy and creative thinking. These prompts feel like a natural extension of the briefs I've written for years, so they come pretty easily to those of us in marketing who are used to briefs. For those wondering if AI will replace content creators, that's not the goal. This is about working smarter, not replacing irreplaceable human expertise. The real test will be in the results, and I'm committed to sharing what works and what doesn't as we navigate this experiment. Because, let's face it, we're all figuring this out together. #AI #Contentmarketing

SAVE THIS if you're running a consumer brand and want to level up your marketing with AI. I pulled together the AI tools that move the needle for online retailers. ✍️ Content & Copy That Converts:   • Rytr – Fast, affordable content at scale • Creaitor.ai – 70+ tools for SEO & copywriting • Copymatic – Copy for ads, blogs & landing pages • Writesonic – Smart content for ecommerce teams 🎨 Visual Content Creation:   • Playground AI – 1,000 free images a day • Craiyon – Quick images from any prompt • DALL·E 2 – Realistic images from text prompts • Stockimg AI – Logos, book covers, posters & more 📧 Email & Sales Optimization:   • Twain – AI email replies that boost responses • SmartWriter – AI outreach 40x faster than humans 🎥 Video Marketing:   • Luma – Realistic motion video with AI • Veo3 – Video generation via prompting • Arcads – Create videos with AI avatars • RunwayML – Pro-quality AI video generation 🔊 Audio Content: • Murf – Easy-to-use AI voice generator • ElevenLabs – Best for voice cloning & speech 📸 Photo Enhancement:   • Designs.ai – Graphic design powered by AI • PhotoRoom – Edit product shots fast & easy 📊 Market Research:   • genei – AI-powered research & analysis • CoNote – Fast UX insights and summaries Many brands will try to use every shiny new AI tool and end up with analysis paralysis. Pick 3-4 tools that solve your biggest bottlenecks, get good at them, then expand. AI should make your life easier, not more complicated. Let me know what tools you would add to this list. 

The single most powerful way to leverage AI for content creation in 2025: Use AI to transform your ideas into content faster Over the past 6 months, I've helped hundreds of founders and marketing leaders revolutionize their content creation. Here's what delivers results: 1. Record your thoughts via voice memo or interview - Capture raw insights in your natural voice - Talk through customer problems and solutions - Share real examples and stories 2. Use AI to transcribe and structure - Convert voice to text instantly - Extract key themes and insights - Organize points into logical flow 3. Build a knowledge base - Save transcripts from sales calls - Store customer testimonials - Archive successful content frameworks 4. Let AI handle the heavy lifting - Search past conversations for relevant examples - Pull supporting data from your knowledge base - Draft initial structure based on proven formats 5. Focus your time on what matters - Fine-tune messaging - Add your unique perspective - Ensure authenticity The results we've seen: • Content creation time cut by 70% • 3x more consistent posting • Higher engagement from being authentic Your authentic voice drives content success AI amplifies your ability to share it efficiently Want to learn our exact process for leveraging AI in content creation? I'll be giving it away for free next week while talking with Eoin Clancy from the AirOps team

60% of LinkedIn posts I come across are now AI-generated content. Over 30% of new leads argue that if AI is there why do you charge as much… But my question is if AI is there, why do you still come to us? So why do you still need a skilled writer or marketer for your social media? Because AI-generated content often lacks: • Authentic human voice • Emotional resonance • Cultural nuance • Brand-specific insights Audiences crave genuine human connection. They can sense when content feels robotic or lacks a personal touch. Your AI strategy shouldn't aim to "replace human creativity." AI is a powerful ally that amplifies your team's innate abilities: • Augment human skills, don't substitute them • Free up time for strategic, creative thinking • Provide data-driven insights to inform (not dictate) decisions By blending AI capabilities with human expertise, you'll create content that: ✅ Resonates authentically ✅ Drives meaningful engagement ✅ Boosts conversions Here are 4 steps to harness AI for truly impactful content creation: • Use AI for topic research and trend analysis • Leverage AI-generated outlines as starting points • Apply AI tools for content optimization and SEO • Utilize AI-powered analytics to refine your content strategy P.S. Need help with your content strategy? Send me a DM.

I met a writer who was laid off after her boss decided AI could do it better and cheaper. That conversation stuck with me. Especially when I read statistics indicating that 81.6% of digital marketers believe content writers' jobs are at risk due to AI. AI can speed things up. But when companies replace writers entirely, they risk losing the one thing AI can't replicate: strategic storytelling. Writers don't just fill pages. They bring brand voice, empathy, and relevance to every piece. Here's how to make AI a teammate, not a takeover: ✅ Let writers lead. Messaging, tone, and narrative require a human touch. AI can assist, but it shouldn't direct the process. ✅ Use AI where it shines. First drafts, outlines, and repurposing are great, but a writer should develop the final draft. ✅ Create clear workflows. Spell out when AI is helpful—and when human input is essential. Otherwise, team members tend to do their own things and rely too heavily on AI. ✅ Train AI on your brand voice. Training takes time on the front end, but it saves a significant amount of time later. ✅ Position writers as editors-in-chief. They're the quality control and the creative force behind content that connects. AI can elevate your team's productivity. But your writers? They're the ones who make your content convert. 💬 How is your team navigating AI and content creation?👇 #AIWriting #ContentStrategy  #SEOCopywriting #𝗟𝗜𝗣𝗼𝘀𝘁𝗶𝗻𝗴𝗗𝗮𝘆𝗔𝗽𝗿𝗶𝗹

AI is set to supercharge content creation in 2025, offering creators unprecedented tools to amplify their productivity. As the digital landscape evolves, top creators are poised to harness AI's potential, revolutionizing their content production processes and output. Key AI-powered strategies for creators: 🎨 Idea Generation: AI-assisted brainstorming will become a game-changer, helping creators overcome creative blocks and generate a constant stream of fresh, engaging content concepts. By analyzing trends and user preferences, AI tools will suggest unique angles and topics tailored to each creator's niche. 📝 Content Optimization: AI-driven insights will revolutionize content optimization, allowing creators to fine-tune their work for maximum impact. From suggesting SEO-friendly headlines to recommending optimal posting times, AI will help creators reach wider audiences and boost engagement rates. 🎬 Video Production: AI will transform video creation by streamlining editing and post-production workflows. Creators will leverage AI to automate time-consuming tasks like color correction, audio syncing, and even generating B-roll footage, significantly reducing production time and costs. 🔊 Audio Enhancement: Podcasters and audio content creators will benefit from AI's ability to improve sound quality, remove background noise, and provide accurate transcriptions. This will not only enhance the listener experience but also make content more accessible and searchable. 📊 Performance Analytics: AI-powered analytics tools will offer creators unprecedented insights into their audience's behavior and preferences. By analyzing engagement patterns and content performance, AI will help creators make data-driven decisions to refine their content strategy and grow their following. While AI offers powerful tools to enhance creativity and productivity, it's crucial to remember that human creators must remain at the helm. AI should be viewed as a co-pilot, not the captain of the creative process. The unique perspectives, emotions, and experiences that human creators bring to their work are irreplaceable. Without the human touch, content risks becoming soulless and lacking the authenticity that truly resonates with audiences. By striking the right balance between AI assistance and human creativity, creators can produce content that is both efficient and emotionally engaging. #AICreativity #ContentCreation #HumanAICollaboration #DigitalInnovation #CreatorEconomy #AITools #AuthenticContent #CreativeTech #ContentStrategy #FutureOfCreation

How Opus and Descript Are Changing Content Creation & Repurposing #Technology is advancing at lightning speed, especially in the realm of #AI powered content creation. In a previous post, I highlighted OPUS as a tool to watch. Recently, my deeper exploration of Opus led me to discover a competitor: Descript. Naturally, I decided to try both tools before committing to a paid plan. Here’s what I found: Opus stood out for its simplicity. It’s intuitive and requires no training or steep learning curve to get started. Within minutes, I was creating content with ease. Descript, on the other hand, took a slightly different approach. After a minimal installation process, I was guided through a few short video tutorials, which made getting started seamless. What really caught my attention, however, was Descript's unique feature for creating reels—condensed summaries of longer videos. Imagine this: an 11-minute interview distilled into a crisp, under-two-minute reel that captures its core message. In today’s fast-paced, content-saturated world, this feature feels like a game-changer. While the output quality in the free version has room for improvement, the potential is clear. Tools like this can transform long-form presentations or interviews into bite-sized, shareable nuggets perfect for social media. See my experimental demo below. Both tools demonstrate the power of AI in simplifying workflows and amplifying the reach of content. As I continue to experiment, it’s exciting to see how these platforms can help creators repurpose and co-create in innovative ways. Which AI tools are you experimenting with to streamline your content creation process? Let’s exchange insights—drop a comment below! #contentcreation #creators #innovation #Linkedin

AI has become an essential part of my content creation workflow. For example, when I'm working on podcast clips, I use AI to generate different hook options for each video. It's an amazing inspiration tool that gives me multiple angles to consider. My process is straightforward: 1. Find the clip with a strong hook 2. Frame it so viewers immediately know what they'll get from watching 3. Add value with graphics and captions that enhance the message After posting, I analyze the metrics carefully I watch where viewers drop off and can often spot exactly why they stopped watching. The best part is I can then re-edit that video, fix the confusion point, repost it, and see dramatically better results. At its core, this workflow allows me to create content that educates and inspires while staying true to what people need from their feeds.

I recently tested a new AI tool. Then I learned a lot. As someone who's been in marketing for years, I've always been skeptical of AI-generated content. But when Goldcast asked me to try their new Content Lab feature, I was intrigued. I fed the AI three editions of my newsletter - content I pour my heart into. Then I watched as it analyzed my writing style and attempted to apply it to new content. Here’s what I found: 1. Surprising accuracy in capturing tone and style. ↳ The AI nailed my voice better than expected. 2. Ability to maintain voice across different content formats. ↳ From social posts to blog articles, it kept the consistency. 3. Strengths and limitations of AI in understanding nuanced brand voice. ↳ While it did well, there were moments it missed the subtle nuances. What does this mean for B2B marketing? 1. Potential for scaling content creation while maintaining consistency. ↳ Imagine producing more content without losing your unique voice. 2. The importance of high-quality input for better AI output. ↳ Feed it well, and it performs well. 3. The ongoing need for human oversight and refinement. ↳ AI is a tool, not a replacement. Human touch is still crucial. In my video, I walk through my experience with this tool. Watch it for an inside look at this AI brand voice tool in action. Whether you're excited or skeptical about AI in marketing, this demonstration might challenge your perspective.