Automating customer emails with rich content

Still sending manual emails to your customers? Here’s how we automated the entire email marketing funnel for our client. Most large enterprises have already embraced AI to track SKUs, forecast hiring, and optimise financial decisions. But when it comes to marketing? They’re still stuck with batch-and-blast emails… generic content, poor timing, zero personalisation. AI is improving how companies work but not yet how they connect with customers. Recently, we helped a retail client move from batch emails to AI-driven journeys using Salesforce Marketing Cloud. 📍We mapped customer data across touchpoints to build unified audience profiles 📍We set up automated, trigger-based journeys tailored to user behavior and purchase history Within 3 months: ↪️ Customer engagement increased by 38% ↪️ Repeat purchases rose by 22% especially among previously inactive users By connecting customer data and automating responses, their marketing became timely, relevant, and proactive. Remember, when AI powers the backend and the customer experience, that’s when real growth happens. Which part of your marketing funnel do you think AI should automate next?

Forget "set it and forget it." I talk to multiple Shopify owners each week and the one thing I see it that they look at Klaviyo flows as just another set of emails. What, How, and Why: Dynamic Welcome Series This is your first chance to impress. It's more than just a simple "hi" to new subscribers. Start with a warm welcome and a slight discount. Go deeper with your brand's story and showcase top products. Why? Because you want to captivate them from the start and set expectations. Use conditional logic based on their actions. If they click but don’t buy, follow up with more compelling content. Keep them hooked. Smart Abandoned Cart Essential but requires experience. When someone abandons their cart, jump in with a timely reminder. Timing is crucial—send that email within the hour. Don’t just remind them; give them a reason to return. Whether it's a limited-time offer or a nudge about what they left behind. Personalize it by suggesting complementary products based on their browsing history. This isn't just about recovering sales; it's about increasing the total order value. Savvy Post-Purchase Cross-Sell The real relationship starts after the purchase. Begin with a heartfelt thank you email. Follow up with product care tips or suggestions for related items. Keep the dialogue going and your brand fresh in their minds. If they bought a camera, suggest accessories like a tripod or extra memory. Segment your audience by their purchase habits and offer irresistible deals. Special treatment for high-value customers can mean early access to new products or exclusive offers, building long-term loyalty. The Klaviyo Edge Klaviyo’s predictive analytics lets you anticipate who's likely to buy again. It's all about delivering personalized experiences at scale, making every customer feel unique. Why bother? These flows are the cornerstone of a powerful email marketing strategy. They automate communication, ensuring each message hits the mark and is perfectly timed. When customers feel recognized and valued, they’re more inclined to return and make repeat purchases. In every campaign or email flow, the goal is to: Shine a light on a problem Spark a desire Counter a hesitation Show them how your product is the answer they've been looking for. It’s all about guiding them from where they are to where they want to be, with your product as the bridge.

Using "Hey {first name}" in your marketing emails and calling it personalization is like picking up a rock and calling it a hammer. Technically, it works. But we have better tools now, and failing to take advantage of them is going to leave you choking on the dust of your competitors. Here's how to catch up with the times and use TRUE personalization to boost engagement, loyalty, and conversions: 1. Use dynamic content fields to customize emails based on customer attributes, behaviors, and preferences. Go beyond just {first name} – incorporate product views, past purchases, and customer lifecycle stage. Don't be creepy! Be conversational. You want the reader to feel like you understand their needs, not like you've been peeking through their blinds. 2. Set up behavior-triggered automations like browse abandonment and cart recovery flows. Make these highly relevant by including viewed products, social proof, and timely offers. Marketing is all about getting the right offer in front of the right person at the right time, and behavior-based emails are one of the best ways to do that on a consistent basis. 3. Implement Recency, Frequency, and Monetary Value (RFM) segmentation to deliver personalized messaging to different customer groups. Target VIPs, at-risk customers, and prospectives customers with specific messages to convert or retain them. 4. Create personalized journeys that adjust the user's experience based on customer data or actions. For example, if you're sending the exact same post purchase sequence to a repeat purchaser as you are for a first-time buyer, you're missing a huge opportunity. 5. Use replenishment flows for consumable products, reminding customers when it's time to reorder. Or, capture email addresses on PDPs for sold out products and notify them when the item in back in stock. Easy sales. Be careful to avoid these common personalization mistakes: 🙅🏼 Over-personalizing in a way that feels intrusive or creepy 🙅🏼 Sending irrelevant recommendations due to inaccurate or outdated data 🙅🏼 Over-segmenting to the point where segments are too small to be effective 🙅🏼 Using templated, robotic language that sounds unnatural The key is finding the right balance ––  personalized enough to be relevant and engaging, but not so specific that it becomes cringey or off-putting. When done well, personalization makes customers feel heard, understood and valued. This builds loyalty, increases engagement, and ultimately drives more conversions and revenue. Level up your personalization with one (or more!) of these strategies, and your KPIs are going to shoot up and to the right.

AI is revolutionizing email marketing, opening doors to highly specific, niche solutions. Here’s where it’s set to shine: Micro-Segmentation: Use AI to group audiences by subtle behaviors, enabling hyper-personalized campaigns and behavioral triggers. Mood Detection: Leverage sentiment analysis to tailor email tone and timing based on real-time audience feelings. Proactive Retention: Predict churn and send automated win-back campaigns to re-engage at-risk customers. Accessibility: AI ensures inclusivity with automated alt text and screen reader optimizations. Intent Prediction: Deliver pre-sales content aligned with user actions, improving conversions. Zero-Party Data: AI-enhanced surveys encourage users to share data willingly for precise personalization. Compliance Automation: Manage GDPR and CAN-SPAM requirements with AI-driven consent tracking and privacy alerts. Real-Time Personalization: Update email content dynamically post-send, like weather-based recommendations. Feedback Integration: Use real-time customer feedback to refine email strategies and drive sentiment-based retargeting. Journey Builder: Map adaptive email journeys that change based on user behavior, ensuring hyper-relevance. 2025 is set to redefine email marketing with these AI-driven solutions. Want to stay ahead? Contact Prospect Engine to unlock your email marketing potential with cutting-edge strategies. #EmailMarketing #AIMarketing #DigitalStrategy

90 seconds of AI work just outperformed 3+ hours of manual email planning by 953% (not a typo). Here's the breakdown: A 7-figure home goods brand needed to send a new campaign email. The manual process would normally take 3+ hours: - RFM analysis to identify the right segment - Campaign planning and content strategy - Writing email copy - Designing the email layout - Building segments in Klaviyo - Campaign setup and scheduling Instead, they used our Marketing Strategist agent. Total time: 90 seconds. Our AI handled everything: - Analyzed their customer data to understand what's worked well in the past - AI Segments identified high-value prospects with buying intent - Looked up the right products to talk about - Generated the campaign strategy and email content - Created the segment and synced it to Klaviyo - Built the complete email with copy and layout - Loaded it all into Klaviyo for them But here's where it gets interesting. Our AI didn't just look at obvious metrics like purchase history, total spend, or emails sent. It compared each shopper's behavior patterns against their best customers - analyzing category interactions, purchase timing, engagement frequency, email performance, content performance and dozens of other signals. Raleon used all that, including its understanding of the brand, to then create an email AND suggest the right segment to send it to. The results speak for themselves: Original approach: 88,079 ENGAGED recipients → 99 conversions (0.112%) Raleon approach: 6,502 recipients → 77 conversions (1.18%) - 954% better conversion rate - 1,302% higher revenue per recipient - 33% increase in average order value - 92.6% fewer emails sent (better deliverability, lower costs) This is why engagement doesn't equal intent. Your "30-day engaged" list includes people who opened emails but aren't ready to buy. Meanwhile, AI can spot customers exhibiting high-value behaviors even if they haven't purchased much yet. The right message to the right person works. 90 seconds of AI-powered planning, segmentation, and content creation beats 3+ hours of manual work every time.

𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 In a world where customer attention is increasingly fragmented, email marketing automation is a game-changer. By implementing an advanced automation tool, organizations can move away from outdated, generic email campaigns and create targeted, personalized experiences that drive conversions and build loyalty. Using platforms like HubSpot, Mailchimp, or ActiveCampaign, companies can now segment their audience based on behavior, preferences, and buying history. This allows for the delivery of personalized content and promotions tailored to each recipient, creating a more meaningful and engaging experience. For example, if a customer abandons their cart, an automated email can be triggered to remind them of the items, offer a discount, or suggest related products. Similarly, businesses can send tailored promotions based on past purchases, increasing the likelihood of repeat sales. This personalized approach not only nurtures leads more effectively but also strengthens customer relationships over time. As emails become more relevant and timely, customers are more likely to engage, increasing brand loyalty and lifetime value. Email marketing automation isn’t just about efficiency, it’s about delivering the right message at the right time, creating an experience that feels personal, not automated.   How are you using email automation to drive engagement? Chat about your strategy with Digital Transformation Strategist. #digitaltransformation #emailmarketing #strategy #marketingautomation #customerengagement    

Want to do more with less effort? Harness the power of email automation to streamline your marketing efforts and drive results. From welcoming new subscribers to nurturing leads, email automation allows you to: ✅ Save time by setting up workflows that run on autopilot. ✅ Boost engagement with personalized, timely content. ✅ Convert more leads with consistent, relevant messaging. My 3-step process for making your life easier with automation. 1️⃣ Identify the Right Workflows for Your Business Think about the repetitive tasks you perform manually and how automation can take them off your plate. Start with the essentials: • Welcome Emails: Greet new subscribers with a warm, branded message that sets the tone. • Lead Nurturing: Send tailored content that moves leads closer to conversion. • Abandoned Cart Reminders: Recover potential revenue with timely follow-ups. • Re-engagement Campaigns: Revive dormant contacts with enticing offers or updates. • Choosing the right workflows ensures your automation strategy aligns with your goals and audience needs. 2️⃣ Segment Your Audience for Laser-Focused Targeting Not all subscribers are the same, so why treat them that way? By segmenting your audience, you can deliver content that feels personalized and relevant. • Segment by behavior (e.g., website visits, email clicks). • Segment by demographics (e.g., location, job role). • Segment by stage in the buyer’s journey (e.g., new leads vs. loyal customers). When you speak directly to each group’s interests and pain points, you’ll see better engagement and conversions. 3️⃣ Track and Optimize Your Automation Efforts for Maximum ROI Automation isn’t “set it and forget it” - it’s an evolving process that requires constant fine-tuning. • Monitor key metrics like open rates, click-through rates, and conversion rates. • Run A/B tests on subject lines, content, and timing to find what resonates most. • Use data to identify gaps and opportunities, then refine your workflows to deliver even better results. • Tracking and optimizing ensures you’re not just automating but automating effectively to drive measurable impact. Don’t let manual tasks slow you down. Automation is your key to scaling smarter, not harder. How are you using email automation to grow your business?