AI-Powered Content Creation For Marketing

“I’m proud to report that Marketing is leading the AI initiatives at our company,” said a CMO at a $400M SaaS firm. No one rolled their eyes. Heads nodded. This wasn’t bravado; it's just business as usual, at least in our community. But that’s not the story we typically hear, is it? In the broader narrative, AI is the wild west. CMOs are either “dabbling,” “overwhelmed,” or drowning in vendor pitches. Most exec teams are still in the what do "we do with this thing?" stage. And yet, in three separate Huddles this month, we saw something different: a quiet revolution in motion. CMOs weren’t just experimenting with GenAI. CMOs were orchestrating it. Driving it. Owning it. Here’s how... Start with a Strategy (and a Few Custom GPTs) Savvy CMOs aren’t chasing shiny objects. They’re setting clear priorities—starting with branded GPTs to unify team voice and content quality. These tools act as internal brand guardians, enabling everyone to write like the company should sound, drawing from the same trusted sources. Support Sales Like a Strategist Forget static battle cards. The frontrunners are building GPTs for the sales org—loaded with objection handling, persona insights, competitive intel, and CRO-style tone. When a rep says, “I’ve got a frustrated IT buyer at 2pm,” the AI spits out prep faster than you can say “closed-won.” Creative First Drafts? AI’s Got It 100% of the 40+ CMOs who joined June’s Peer Huddles are using GenAI for content creation. From Jasper to custom GPTs to MidJourney for visual exploration, AI handles messy first drafts while humans apply the polish. One team runs content through two GPTs; one for writing, one for scrubbing out buzzwords, emojis, and em dashes. Time-Saving Workflows (Built by CMOs) One CMO used Replit and HubSpot to build a one-click campaign generator that assembles emails, landing pages, and social posts in under five minutes. Another swapped three time-sucking workflows for AI-powered alternatives and asked the team to do the same. Digital Doubles & Strategic Smarts Here’s where it gets spicy. Some Huddlers are building digital twins of their CEO, CRO, and CFO; GPTs are trained in executive tone, past presentations, and Slack history. The goal? Sanity checks before board meetings and messaging alignment without the calendar chase. Listening at Scale = Synthetic Empathy Perhaps the most exciting: Using AI to mine thousands of customer conversations from Gong, support, and win/loss calls to build “customer truth engines.” These CMOs aren’t guessing what customers want; they hear it in stereo. The result across all these use cases? Not just faster work. Smarter teams. Better alignment. Sharper strategy. Most importantly, CMOs are earning a seat at the AI strategy table (often at the head). So yes, Marketing is leading AI. The only question is: Are you? I'll share much more from this month's Peer Huddles in the June Huddle Up newsletter. If you're not a subscriber, now's a good time 🐧 💜

If you're still using AI to "write content", you're already behind. The real players aren't prompting. They're building ecosystems. Let me show you the difference (and how to actually win with AI)👇 Most people think AI = better content 💀Wrong AI = better strategy If you know how to use it. If you're using AI just to write blogs, you're in a race to the bottom. If you're using AI to research, position, and execute? You’re in a league of your own. Most AI content fails because it’s: ❌ Generic ❌ Data-starved ❌ Easily copied Everyone's writing “Top 10 Tools” posts. No one's doing deep research into what those tools are missing. That’s where the opportunity lives. Here's how to use AI like a strategist: ✅ Do competitive analysis ✅ Extract pain points from Reddit, YouTube, and reviews ✅ Build out buyer journeys ✅ Turn one insight into 10 pieces of content ✅ Own a positioning no one else is touching Example: Instead of prompting ChatGPT to “write a LinkedIn post…” → Ask it to summarize common frustrations from real users in your industry You’ll get content that speaks to pain, not filler. Use AI to find gaps. Scrape top-ranking blog posts. Ask AI: “What are these articles missing?” Find the blind spots. Then own them. That’s your content moat. That's what separates you from your competitors. Use AI to map content to your funnel: Top of funnel (ToFu): → Scan social for trending problems Middle (MoFu): → Analyze customer reviews for objections Bottom (BoFu): → Generate custom nurture sequences based on behavior Want to build a real AI-powered content engine? Try this: 🧠 A tool that tracks competitor SEO shifts 🎯 A script that repurposes blogs into high-performing LinkedIn carousels 📊 A dashboard that monitors what’s trending before it hits your feed That’s not content. That’s infrastructure. What I'm saying is that AI isn't here to replace you. It's here to multiply you. The winners won't just use AI to just write faster. They'll use it to think deeper. Move quicker. And execute harder. If this hit, follow for more breakdowns on branding, tech, and unorthodox growth moves for first-gen founders.

Most marketers are sleeping on AI. While they're burning hours writing one post, smart marketers are cranking out 50 pieces of content in the same time. I watched two marketing teams last week. Same budget. Completely different results. Team A: Manual everything. Endless rewrites. Empty content calendars. Team B: AI-powered. Specific prompts. One blog post became 10 formats. Competitor analysis in minutes. Personalized outreach at scale. The results? Team B's output: 10x higher Team B's engagement: 3x better Team B's stress: Way lower What Team B learned: Stop asking AI "write me a post." Start being specific: "Write a LinkedIn post for SaaS founders about productivity tools. 150 words. Include a question." Feed your best content to AI. Get tweets, captions, emails, scripts. One creation becomes a month's content. Upload competitor posts to ChatGPT. Ask what strategies they use. Find the gaps. Free market research. Use AI for personalized outreach. Company info plus recent news equals messages that convert. Turn boring data into stories. Ask AI for the human angle. The secret? AI handles speed. You handle strategy. AI creates content. You add soul. Don't replace yourself. Upgrade yourself. Which team are you on?

Marketers. I get it. Your competitors are creating BETTER content. Faster. Soon, they’ll own your market. Your choice? Watch them win. Or master AI before they do. Here’s how to master it: Most teams using AI suck at it: • They overuse it • They are copying mindlessly • They are not iterating the entire process As a result, they have no differentiation. And generic content. Here’s a better way to use AI: Use AI to scale your workforce. Don't use AI as a starting point. It's not ready. Not yet. Instead, use it to give your exceptional content multiple lives: One Long Form video can be converted into: • 5-10 short social clips • Multiple blog posts • Social Media graphics with AI-generated visuals and captions • Newsletter content that feels fresh and engaging • Localized versions in up to 75 languages Most marketing teams achieved this before by: - Hiring junior writers/designers - Getting an external agency But there were a few problems. It was either too costly, or they took too much time to train. And teams struggled to maintain consistency in the brand voice. AI removes all that hurdle. It's scaling our marketing workforce. There’s more... Use this framework: Use the “80/20” rule in content. When ONE long-form video can give you such leverage, all your focus should be on that one video. 80% of your focus should be on that. Companies who are doing this are already getting results: Most successful AI-enabled marketing teams get: • 5x more views with the same core content • Reduction in creation time by 80% AI becomes a force multiplier for exceptional marketing teams. But there's one harsh truth. AI won't make mediocre content marketing great. It's a force multiplier. You can use AI to create 100 mediocre posts. Or, you can use AI to give 100 lives to ONE EXCEPTIONAL POST. Humans are still better than AI at TASTE and STRATEGY. That's where most of our time should go. Finding great ideas. Refining our content strategy. Delivering value to people. Once you get that base right, AI will help you amplify it. Here's how I do it at my company: • We create ONE big long-form video • Use Opus to create multiple short-form clips • Use Claude and Claude styles for captions/blogs/tweets • Use Midjourney to get relevant images (and use Claude's captions) • And Make/Gumloop to stitch all of it together