Tips for Capturing AI-Generated Website Traffic

Forget outdated SEO tricks. They won’t help in an AI-first world. AI-powered search is reshaping how websites get discovered. It understands context. It prioritizes relevance. It rewards user-focused content. Here’s 10 ways to optimize your website for AI-driven search engines: 1/ Semantic Content: Speak the Language of AI → AI search engines prioritize meaning over keywords. → Craft content with clear intent, structured for natural language processing. 💡Pro Tip: Use tools like schema markup to help AI understand your content’s context. 2/ User Intent: Solve Problems, Don’t Just Sell → AI evaluates how well your content matches user needs. → Focus on answering queries with depth and clarity. 💡Pro Tip: Analyze search trends to align content with what users are asking. 3/ Structured Data: Make Your Site AI-Readable → Schema and metadata help AI parse your site’s structure. → Clear data formats boost your visibility in rich results. 💡Pro Tip: Implement JSON-LD schema to enhance AI comprehension. 4/ Content Depth: Go Beyond Surface-Level → AI favors comprehensive, authoritative content. → Long-form guides and detailed answers outperform thin pages. 💡Pro Tip: Use AI content tools to identify gaps in your topics. 5/ Mobile Optimization: Prioritize Seamless Experiences → AI search engines weigh mobile usability heavily. → Fast load times and responsive design are non-negotiable. 💡Pro Tip: Run AI-driven site audits to ensure mobile performance. 6/ Voice Search: Optimize for Conversational Queries → AI powers voice assistants, which demand natural, question-based content. → Users ask full questions, not fragmented keywords. 💡Pro Tip: Create FAQ sections targeting phrases like “How do I…” or “What is…”. 7/ Visual Search: Leverage Images for Discovery → AI can interpret images to deliver search results. → Optimized visuals with descriptive metadata drive traffic. 💡Pro Tip: Use AI image recognition tools to tag and describe visuals. 8/ E-A-T Signals: Build Expertise, Authority, Trust → AI evaluates your site’s credibility through content quality and backlinks. → Showcase expertise with author bios and verified sources. 💡Pro Tip: Monitor your site’s trust signals and address weak areas. 9/ Real-Time Relevance: Stay Updated → AI prioritizes current, relevant content. → Outdated pages lose ranking power fast. 💡Pro Tip: Set up content refresh alerts to keep key pages up to date. 10/ User Experience: Reduce Friction, Boost Engagement → AI tracks dwell time, bounce rates, and navigation patterns. → A seamless UX keeps users on your site longer. 💡Pro Tip: Map user journeys and optimize for smoother interactions. AI-powered search is redefining discoverability by prioritizing meaning, user experience, and trust. Start leveraging these strategies to make your website a magnet for AI-driven traffic and engagement. ♻️ Repost if your network needs to see this. Follow Carolyn Healey for more AI insights.

Shout out to Kyle Poyar for writing the best breakdown I’ve seen on how to rank in AI search that your boss will actually understand. Here’s the reality: • ChatGPT is now driving 2.5B prompts a day. • Google is morphing into an AI engine. • Buyers are skipping search and asking AI what to buy. If your product isn’t mentioned in the answer? You don’t exist. That’s the core of AEO, Answer Engine Optimization. And it plays by different rules than SEO. Kyle laid out 9 steps. Here’s my take on how to apply them: 1. Decide which prompts to own: Start by identifying prompts that align with your ICP and differentiators. Break them into: → Must-wins → Competitive battlegrounds → Moonshots Use tools like Profound to see what your buyers are actually asking. 2. Tailor strategy to each engine: ChatGPT, Perplexity, Google AI Overviews all rank content differently. Only 11% of citations overlap. Pick your primary engine, win there first, then expand. 3. Write specific, definitive content: Vague content gets ignored. Cover narrow topics in extreme detail. Aim to be the answer to the question. 4. Build surround sound: Reddit, Quora, YouTube, and LinkedIn get cited constantly. Focus on where AI pulls context from, not just your blog. You need more mentions off your site than on it. Prioritize Reddit (see #5) 5. Get cited on Reddit: It’s the #1 cited domain in ChatGPT. Start with a real Reddit profile. Post authentically in threads tied to your prompts. Mentions, even short ones, matter. 6. Use structured comparisons and lists: AI tools love clear formatting. Write with: → Tables → Pros/cons → Feature breakdowns Make it easy for the model to quote you. 7. Make fewer images, more tables: LLMs can’t interpret images well. Use HTML tables and bullet points instead. If you do use visuals, write alt text like it’s a report caption. 8. Measure influence, not just clicks: Most AI answers are zero-click. Track share of voice. Ask “How did you hear about us?” Use brand lift, not traffic, as your north star. 9. Monitor citation drift: Citations shift fast. You can rank one week, disappear the next. Refresh your analysis weekly. Keep your content fresh or risk being replaced. Bottom line: This isn’t an SEO refresh. It’s a fundamental shift in how you get discovered. AEO will be the biggest unlock for pipeline and revenue in the next 12 months. #seo #aeo #ai #aisearch

AI SEO is the evolution of search and most businesses aren’t ready. Search engines no longer just crawl and rank. They interpret, summarize, and recommend. Your website isn’t just competing for keywords anymore. It’s competing to be the source that AI tools trust enough to cite. That’s what AI SEO is all about. And it’s already shaping who gets found and who gets ignored. Here’s how to start using AI SEO for real impact: 1. Write content built for interpretation ↳ Clear structure, headings, and lists make it easier for AI to extract value. 2. Target natural language queries ↳ Think conversational: “How do I…?” “What’s the best way to…?” ↳ Match the way real people ask questions. 3. Build authority everywhere ↳ AI models look at your entire footprint: bios, reviews, directories, articles. ↳ Be consistent across platforms. 4. Focus on expertise and trust ↳ Add author bios, case studies, and sources to prove credibility. 5. Think beyond rankings ↳ The goal isn’t just position #1 it’s becoming the answer in AI‑powered results. AI SEO isn’t a trick. It’s the next layer of search visibility. The sooner you adapt, the bigger your advantage. ♻️ Repost this to help others evolve their SEO strategy 👉 Follow Blake Davis for more insights on SEO in the AI era