Benefits of AI as a Team Member

AI isn't just a tool; it's becoming a teammate. A major field experiment with 776 professionals at Procter & Gamble, led by researchers from Harvard, Wharton, and Warwick, revealed something remarkable: Generative AI can replicate and even outperform human teamwork. Read the recently published paper here: In a real-world new product development challenge, professionals were assigned to one of four conditions: 1. Control Individuals without AI 2. Human Team R&D + Commercial without AI (+0.24 SD) 3. Individual + AI Working alone with GPT-4 (+0.37 SD) 4. AI-Augmented Team Human team + GPT-4 (+0.39 SD) Key findings: ⭐ Individuals with AI matched the output quality of traditional teams, with 16% less time spent. ⭐ AI helped non-experts perform like seasoned product developers. ⭐ It flattened functional silos: R&D and Commercial employees produced more balanced, cross-functional solutions. ⭐ It made work feel better: AI users reported higher excitement and energy and lower anxiety, even more so than many working in human-only teams. What does this mean for organizations? 💡 Rethink team structures. One AI-empowered individual can do the work of two and do it faster. 💡 Democratize expertise. AI is a boundary-spanning engine that reduces reliance on deep specialization. 💡 Invest in AI fluency. Prompting and AI collaboration skills are the new competitive edge. 💡 Double down on innovation. AI + team = highest chance of top-tier breakthrough ideas. This is not just productivity software. This is a redefinition of how work happens. AI is no longer the intern or the assistant. It’s showing up as a cybernetic teammate, enhancing performance, dissolving silos, and lifting morale. The future of work isn’t human vs. AI. The next step is human + AI + new ways of collaborating. Are you ready?

It's well understood that AI has the ability to impact individual productivity. But most critical work is done in teams. What's AI role within a team? A new HBS paper studies how AI acting as a Teammate impacts knowledge work. The study tracked hundreds of professionals (business & technical) at P&G and analyzed the impact of using AI on individuals and teams measured by time savings and output. (Link to paper in comments) * Big Takeaway: AI often functions as more of a teammate than a tool, democratizing expertise, improving quality of output, and even improving emotional experiences. * Big Productivity Gains:  Individuals and Teams using GPT-4 completed tasks 12-16% faster and produced work 0.37-0.39 standard deviations higher in quality.   * Blurring Expertise Boundaries: AI helped both R&D and Business specialists produce balanced technical and commercial solutions, erasing traditional knowledge silos.    * AI as a Teammate Equivalent: Individuals using AI performed on par with two-person teams without AI, demonstrating the AI as a teammate concept is real. * AI Teammates + Human Teammates Work Best: Teams using AI were significantly more likely to produce top-tier solutions, suggesting that there is extra value in having human teams working on a problem + AI. * Enhanced Emotional Experience: Participants using AI reported significantly more positive emotions (excitement, energy) and fewer negative emotions (anxiety, frustration). The author (Ethan Mollick) provides prescient guidance to companies:  “To successfully use AI, organizations will need to change their analogies. Our findings suggest AI sometimes functions more like a teammate than a tool. While not human, it replicates core benefits of teamwork—improved performance, expertise sharing, and positive emotional experiences.” AI founders would do well to remember AI should be more than a tool and seek to be a teammate.

New research from Harvard Business School explores a big question: What if AI isn’t just a tool but a teammate? In a large-scale field experiment with Procter & Gamble, researchers tested how GPT-4 affected performance when used by individuals versus teams of experienced professionals working on real product development challenges. Some key findings: - AI-enabled individuals performed as well as teams without AI - Teams using AI produced the best and most exceptional results overall — not only did they outperform others, but they were significantly more likely to generate top 10% solutions - AI helped bridge expertise gaps and broke down professional silos - Participants using AI had better emotional experiences — more excitement, less frustration The takeaway? AI isn't just about individual productivity — it’s reshaping how we collaborate, think, and solve complex problems. It’s acting more like a cybernetic teammate, not just a more efficient tool. The working paper — “The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise” — is worth a read. As someone interested in the future of work, this raises important questions: 1. How do we design teams when AI levels the playing field? 2. What happens to traditional boundaries between roles? 3. How do we rethink collaboration when AI enhances both performance and emotional engagement? Curious what you all think — especially if you’re leading teams or exploring how to integrate AI meaningfully into your org. #FutureOfWork #LinkedInWorkplace #LinkedInLife #WorkplaceResearch

If you’re in leadership, you need to understand *how* genAI will transform your organization, and what that means for restructuring teams. Here's what we're learning: BREAKTHROUGH IN AI IDEATION OpenAI is getting ready to launch new AI models (o3 and o4-mini) that can connect concepts across different disciplines ranging from nuclear fusion to pathogen detection. (Reporting from The Information's Stephanie Palazzolo and Amir Efrati). Molecular biologist Sarah Owens used the system to design a study applying ecological techniques to pathogen detection and said doing this without AI "would have taken days." THE NEW TEAMMATE EMERGES Remember the HBS study with 776 Procter & Gamble professionals? It showed that genAI functioned as an actual teammate. Individuals using AI performed at levels comparable to traditional human teams, achieving a 37% performance improvement over solo workers without AI. Teams using AI were three times more likely to produce top-quality solutions while completing tasks 12.7% faster and producing more detailed outputs. BREAKING DOWN SILOS That study showed that AI also dissolves professional boundaries. Without AI, R&D specialists created technical solutions while Commercial specialists developed market-focused ideas. With AI, both types of specialists produced balanced solutions integrating technical and commercial perspectives. A NEW KIND OF TEAM AI users reported higher levels of excitement and enthusiasm while experiencing less anxiety and frustration. Individuals working alone with AI reported emotional experiences comparable to those in human teams. That's wild. RESTRUCTURING FOR ADVANTAGE The HBS study showed that AI reduces dominance effects in team collaboration. When genAI translates between roles, it accelerates iteration at a pace that there’s no way traditional teams could match. ++++++++++++++++++++ THREE THINGS YOU SHOULD BE DOING NOW: 1. Upskill your entire workforce: Develop a fundamental behavioral shift in how teams interact with AI across every task. This only works if everyone is doing it. (We work with enterprise to upskill at scale - more below.) 2. Experiment with new team structures: Test different AI-team combinations. Try individuals with AI for routine tasks and small teams with AI for complex challenges. Find what works best for your specific needs. 3. Redefine success metrics: Set new standards for what good work looks like with AI. Track not just productivity but also idea quality, knowledge sharing across departments, and team satisfaction—all areas where AI shows major benefits. ++++++++++++++++++++ UPSKILL YOUR ORGANIZATION: When your company is ready, we are ready to upskill your workforce at scale. Our Generative AI for Professionals course is tailored to enterprise and highly effective in driving AI adoption through a unique, proven behavioral transformation. It's pretty awesome. Check out our website or shoot me a DM.