A massive moment for Landman. The season 2 premiere drove 9.2M+ global streaming views in its first 48 hours—up +262% from season 1—making it the biggest original series premiere ever on Paramount+. 🌟 Season 1 viewership surged, +320% 🌟 #1 streaming premiere on social (11/16) with 255K+ interactions, +489% YoY
About us
Our industry-leading solutions elevate Paramount’s culture-defining content into opportunities that drive business outcomes for advertisers of all sizes. Our premium programming and advanced platforms across Paramount+, Pluto TV, Nickelodeon, CBS, MTV, Comedy Central, Showtime and more engage audiences at scale, delivering attribution insights that demonstrate results across every screen. Unlock the power of performance with Paramount Advertising.
- Website
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http://paramount.com/advertising
External link for Paramount Advertising
- Industry
- Entertainment Providers
- Company size
- 10,001+ employees
- Headquarters
- New York , New York
- Specialties
- Advertising, Innovation, Digital, Content Creation, Influencer Integrations, Advanced Advertising , Creative & Marketing, Marketing, and Inclusive Storytelling
Updates
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Peak holiday shopping is almost here. Stand out where it matters most, the biggest screen in the house. Swipe for expert creative tips from Paramount Brand Studio's Creative Director Spencer Parker, then watch his full creative breakdown. ➡️ https://lnkd.in/gHn6EFbj
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Paramount Advertising reposted this
CBS's 2025-2026 midseason lineup is as big as it gets. We're debuting four new series—Y:Marshals, CIA, Final Twist and America's Culinary Cup with Padma Lakshmi—along with returning hits and special events, all leading up to the three-hour Survivor 50 milestone premiere in February. Watch it all on CBS and Paramount+!
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Uber Eats + CBS Sports = the ultimate game-day combo. Back for year two as the #NFL Prekick sponsor, Uber Eats' “Football is Food” campaign stars James Brown, Matt Ryan, and Tracy Wolfson. This was the first video in our lineup, promoting one of their exclusive game-day deals that ran through the end of September.
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Billy Bob Thornton is back as Tommy in the highly anticipated Landman Season 2, premiering this Sunday, November 16, only on Paramount+.
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We're proud to join Mastercard's Circle of Honor for our innovative approach to media performance measurement. As Travis Scoles, EVP, Advanced Advertising, Paramount, said: "Partnering with Mastercard has allowed us to bring a first-to-market measurement product to life, one that measures what advertisers care most about." Learn more: https://lnkd.in/gVi554fP
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Want to get your clients on #CTV? See how Media Matched Inc. uses Paramount Ads Manager to deliver targeted messages in a premium environment for a variety of local advertisers, whether it’s promoting a weekend event, boosting job applications, or driving foot traffic to an auto dealership. ➡️ https://lnkd.in/gV2eqPbr
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Emily Huo challenged marketers to rethink budget allocation during her panel at the Brand Innovators Marketing Leadership Summit. Are you meeting your audience where they actually are? Get more of her insights here: https://lnkd.in/g7e4HD4u
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Another week, another huge #NFL audience on CBS. Chiefs-Bills delivered 30.8M viewers, ranking as the second-most-watched game of the season. Read more in Front Office Sports: https://lnkd.in/gAmJuiPp
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Small businesses, meet the big screen. Paramount is proud to partner with Mastercard to spotlight and support SMBs through the Small Business Navigator—a dynamic hub of tools, resources, and expert guidance designed to help small businesses grow and thrive. Learn more: https://lnkd.in/gjdZ59NU