Lyft Ads

Advertisers often ask us: "What creative approach works best on Lyft?" Here's what makes rideshare different: riders spend an average of 24 minutes in focused attention—not scrolling past in seconds. Today, we're sharing our most comprehensive analysis of rideshare advertising effectiveness to date. Our data science team uncovered exactly what drives performance in this unique environment. The findings? Rideshare advertising requires platform-specific optimization backed by evidence, not assumptions. Discover what works: https://lnkd.in/dYjZVFK7

What a week at #AdweekNY! I had the honor of moderating a fantastic conversation on the Marketplace Stage with Inna Kern (ESPN), Shabnum Mehra Palomba (Digitas / Sephora), and Olivia Young (Noble People / Minute Maid Spiked) — three leaders who are redefining what immersive storytelling looks like today. We explored how brands are bridging digital and physical worlds in unforgettable ways: - ESPN’s reimagined app launch delivered fans an "Unignorable" presence across the Lyft platform and into the real world, officially creating "National ESPN App Day" on August 21 - Sephora’s Delivered to Beauty campaign broke the mold, driving IRL retail engagement and beauty moments on the go - Minute Maid Spiked created summer’s most refreshing takeover — from Spiked Pink Lemonade to the Cowboy Carter tour — lifting awareness and purchase intent while wrapping cars and moving audiences across the country to "Get On With Your Good Time" Each of these campaigns showcased what we call The Lyft Effect — connecting digital precision with real-world presence. From map takeovers to wrapped rides, these brands didn’t just show up; they showed up everywhere their audiences were headed. This was also a milestone week for Lyft Ads: we sat down with some of our most important partners, we continued to deliver on our goal to serve and connect with the advertising community, we moved our Lyft Ads culture forward, and last but certainly not least, we launched Lyft audiences in the programmatic space, empowering marketers to activate Lyft’s rich transactional data off-platform in a DSP of their choice. A huge step toward making our media solutions even more accessible, measurable, and durable. Big thanks to everyone who joined, collaborated, and helped make this week one for the books. 🚀 #LyftAds #AdWeekNY #ImmersiveStorytelling #MobilityMedia #Advertising #LyftEffect #AdvertisingWeek #MarketingCommunity #BrandPartnerships #DataDrivenMarketing #Justgettingstarted

Big news! 🎉 Lyft Ads is expanding horizons with programmatic access via Microsoft Monetize Exchange and our new Audience Extension powered by Microsoft Curate. Now you can reach Lyft riders in-app and re-engage them across CTV, OLV, and editorial platforms. Drive your brand story further! https://lnkd.in/dXqziGJ7 #LyftAds #Programmatic #AudienceExtension Microsoft Advertising

Join Lyft Ads at Advertising Week New York 2025! 📢 Don't miss our session, "Beyond Buzz: Immersive Storytelling and The Lyft Effect", with our Head of Sales, Shane Dwyer, and our four amazing panelists, on Wednesday, October 8th, at 10:30 AM EDT on the Marketplace Stage. We’ll share how we help top brands stand out and connect with Lyft’s 44M riders through innovative, data-driven storytelling that creates buzzworthy moments, engages a valuable audience, and generates lasting impact beyond the platform. Can't wait to share our insights to help you achieve your business goals. Check out the full session info here: https://lnkd.in/dwx4jWbh #LyftAds #AdvertisingWeek #Advertising #MarketingStrategy #BrandStorytelling #DigitalMarketing #AdWeekNY

In today’s fast-moving environment , consumers don’t just buy, they build communities around the brands they love. Join us to discover how to craft bold, original campaigns that spark passion 🔥, drive engagement 📈 and shape the future of marketing. Explore the Game Changers track presented by Lyft Ads. https://bit.ly/4nm99lb #AWNEWYORK25 #THEPENNDISTRICT