Iridio by RRD

👀 Marketers are heading into 2026 with eyes wide open. Our new report finds that economic volatility is the top concern, with AI disruption following close behind: https://lnkd.in/g-m_z4Fd While the path ahead remains uncertain, one thing is clear: the expectations placed on marketing leaders continue to grow. #marketing #advertising #martech #ai #predictions

The role of the CMO evolving faster than you can say “data-driven marketing”, with rapid change shaping every decision marketers make. Learn how to navigate increasing complexity and thrive in today's challenging macroeconomic environment with Andrew Johnson, SVP, in this episode of The Orchestration Podcast. Listen now, wherever you get your podcasts: 💻 https://lnkd.in/gG9BFRhY 🍏 https://lnkd.in/gjg22puS 🎧 https://lnkd.in/grhnu-i8 #podcast #marketing #data

🤔 You know it when you feel it: A product you’ve only discussed out loud suddenly shows up in your social feed. An app greets you by name before you log in. These moments often don’t spark delight, they spark suspicion. As a brand, how can you walk the line between personalized and invasive? Let's unpack why personalization can sometimes feel intrusive and how to ensure you strike the right balance. https://lnkd.in/djtxPWJ3 #personalization #cx #data

For the first time in over a decade, Christmas is on a Thursday. That single shift in the calendar is set to reshape the entire 2025 holiday shopping season, affecting when shoppers will browse, budget, and buy: https://lnkd.in/gBmjP977 Our expert Chip West has the details retailers need to deck their halls for the 10 busiest holiday shopping days this season! 🎁 #holiday #christmas #retail #consumerbehavior

📈 Simplify your marketing execution and deliver measurable results with speed, scale, and performance, all with our digital solutions portfolio: https://lnkd.in/gSggR-b3 Our solutions span: 🔵 Content Automation 🔵 Data-Driven Targeting 🔵 Integrated Media Delivery 🔵 Social Marketing 🔵 and more! #marketing #advertising #media #automation

The power of print and digital alone are already impressive, but when combined? That's where Iridio makes the magic happen: https://go.iridio.com/ctv See how we analyzed this retailer's first-party data and implemented an omnichannel media mix that delivered results. #ctv #mediamix #omnichannel

🛒 And we're off! Groceryshop is underway and Iridio is here to help you crack the code. Visit us at Booth 1741 to see how we can help you put the right pieces together and own your customer's attention. #groceryshop #groceryshop2025 #retail

🔑 Are you leveraging your customer data effectively? Unlock the power of your data foundation: https://lnkd.in/gikjeQ8T In today's complex marketing landscape, a solid data foundation is critical for competitive success. Let's explore how to make your data accessible and actionable for your marketing team. #data #martech

Heading to Groceryshop 2025? Visit us at Booth 1741 to learn how you can cut through the noise, command focus, and convert attention into measurable growth — all while Iridio handles the heavy lifting. 📍 Groceryshop 2025: https://groceryshop.com/ 👉 Learn more about Iridio by RRD: https://lnkd.in/grgggMHs 👥 Meet the Team: Bob Mossler Andrew Johnson Carolyn Altomare Courtney McCants Renee Skower Patti Saturnino Costello #groceryshop2025 #retail #cpg #grocery

🔥 Unlock the power of first-party data! At CommerceNext 2025, retail marketing leaders shared their journeys with from siloed systems to real-time action. Here Abby DeYoung of Family Farm & Home talks with Iridio's Catherine Flint Chen on the importance of attribution. Check out the full webinar: https://bit.ly/3JNye9s #firstpartydata #marketing #retail