Learn how executives who blend fast action with a wait-and-see approach can position their organizations to win: https://gtnr.it/3JWhhKt #Disruption #Leadership #CSuite #StrategicPlanning
Gartner for Marketing & Communications
Information Services
Stamford, CT 36,397 followers
We deliver actionable, objective business and technology insights to marketing and communications leaders & their teams.
About us
Gartner for Marketing & Communications provides CMOs, CCOs, and marketing and communications executives with actionable, objective business and technology insights that drive smarter decisions and stronger performance on an organization’s mission-critical priorities. At Gartner, we guide the leaders who shape the world. Execute on actionable, objective insight you — and your stakeholders — can trust. Get the latest insights: https://www.gartner.com/en/insights Leverage our experts to make sense of trends and anticipate the obstacles that you need to overcome. Sign up for our newsletters: https://www.gartner.com/en/newsletter-signup Use our practical tools to see the clear path to decisions about people, process and technology. View benchmarks, framework, ranking and more: https://www.gartner.com/en/tools Tap into the power of your peers. Connections, conversations and actionable advice from our robust peer community. Connect with peers: https://www.gartner.com/en/connect-with-peers Join forward-thinking leaders at events that accelerate learning, guide decision making, and identify important trends. Explore our conferences: https://www.gartner.com/en/conferences Work with specialized local experts in your industry — wherever you are. Join our expert webinars: https://www.gartner.com/en/experts Become a client: https://www.gartner.com/en/become-a-client Gartner social media community guidelines: https://gtnr.it/3tceMrU
- Website
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https://gtnr.it/4d4SDzH
External link for Gartner for Marketing & Communications
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Stamford, CT
Updates
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Only 32% of CEOs and CFOs understand marketing’s capabilities, and just 34% agree on its growth role—highlighting a critical gap between expectations and results. Download the Q4 Edition of The Chief Marketing Officer Journal to learn more: https://gtnr.it/4qOUTn0 #GartnerMKTG #CMOJournal #GenAI
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Enhance your organization’s ability to respond flexibly, agilely and proactively by adopting these business continuity management (BCM) practices: https://gtnr.it/4oyIT7J 💡 It’s not about trying to avoid disruption — it’s a matter of what you do with and during disruption. #OperationalResilience #CSuite #BusinessContinuity #Leadership
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Navigating the complexities of marketing requires a proactive approach to cost optimization: https://gtnr.it/3X1j0ku Gartner's framework equips you to prioritize initiatives and assess their viability, ensuring your marketing strategy is both innovative and resilient. #GartnerMKTG #StrategicSpending #CostOptimization
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Cut waste and maximize ROI by linking every AI investment to enterprise goals: https://gtnr.it/48erdZ2 💡 Gartner’s AI investment framework — built from our work with 20,000+ C-level executives selecting and deploying AI use cases — helps leaders eliminate waste and advance only initiatives positioned to deliver lasting business value. #ArtificialIntelligence #AIInvestments #ExecutiveLeadership #ROI
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Martech utilization has plummeted to 33%, creating risk and drawing CMOs into a choice of how to respond: https://gtnr.it/496bxrQ Optimize your marketing technology investments for maximum ROI, growth and innovation ⬆️ #GartnerMKTG #Martech #CMOs
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AI is transforming marketing - CMOs must lead the shift to hybrid human-agent teams and rethink channel strategy for 2026: https://gtnr.it/3LzE0g4 Join Gartner’s webinar for future-forward insights to redefine marketing value. #GartnerMKTG #CMO #Innovation
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Adobe's acquisition of Semrush highlights marketing’s evolving needs in measuring brand visibility. CMOs must prepare for an era where how accurately AI represents us matters more than clicks to your website. Learn how to improve AEO and GEO visibility in this complimentary webinar: https://gtnr.it/3LVTVFn #AEO #GEO #Semrush #CMO #Marketing
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Establish a clear, executable strategy by maximizing alignment and engagement across functions: https://gtnr.it/4i2aCLp 💡 When the strategy team’s business partners are highly engaged, an organization is 3.4 times more likely to adapt plans fast enough to respond to changes. #CorporateStrategy #Strategy #Leadership
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2025’s uncertainty demands marketing plans that align with consumer values and sentiment: https://gtnr.it/4i9a9av CMOs must adapt brand strategies to changing behaviors and attitudes. Watch Gartner’s on-demand webinar for insights into 5️⃣ key consumer trends for 2026. #GartnerMKTG #CMO #ConsumerTrends
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