Is your practice ready to serve High-Net-Worth Clients at scale?

Welcome back to The Advisor’s Playbook by Envestnet – your resource for turning strategy into action.

Each edition brings you practical guidance, technology updates, and innovative ideas from Envestnet to help you scale your practice, deepen client relationships, and lead with confidence.

For our October edition, let’s explore how high-net-worth investors are different from your average client. They expect more—personalized service, advanced planning strategies, and seamless experiences that reflect their complex needs. In this issue, we highlight tools, insights, and opportunities designed to help you not only attract but also retain HNW clients with confidence. For more, visit Envestnet Private Wealth.  

🔎 FEATURED ARTICLE

How to set your practice up to deliver a family office-level experience

[Read the article] HNW clients are used to a red carpet experience for themselves but ultimately for their family. Learn how you can bring a family office-style experience to your clients—without requiring ultra-high-net-worth levels of investable assets.

💸 GROWING YOUR HNW PRACTICE

Winning—and Keeping—High-Net-Worth Clients

[Read] To grow a high-net-worth (HNW) client base, advisors must move beyond transactional conversations and embed strategic questions throughout the client experience. The goal is simple: every answer should create a new workstream, and every workstream should strengthen client retention. Explore the art of asking the right questions to build trust and lasting relationships.

Financial Planning for High-Net-Worth Families

[Read] Financial planning does more than help high-net-worth clients reach their goals—it builds the trust and relationships that grow your business and retain assets across generations. Explore strategies for tax, estate, and investment planning to grow your business and retain assets across generations.

UMA vs. SMA: Which Works Best for HNW Clients?

[Read] For financial advisors serving high-net-worth clients, unified managed accounts may offer a compelling solution that aligns with their demand for customization, transparency, and efficiency. Understand how unified managed account solutions can help meet the complex needs of your clients.

⚙️ ADVISORS TOOLS & RESOURCES

The Short-Term Tax Trap: Why Holding Periods Matter

[Read] HNW clients are in a higher tax bracket, which means their tax implications are different. Help your HNW clients avoid costly tax drag and improve long-term outcomes.

Debunking the Myths of Direct Indexing

[Read] As more providers have entered the space and simplified access to direct indexing, a few persistent myths have taken hold. These narratives often frame direct indexing as a niche product, useful only for ultra-high-net-worth investors or as a pure tax-loss harvesting strategy. Clear up misconceptions and see how direct indexing drives tax efficiency and customization for HNW clients.

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