You need these powerful steps to influence online visitors. Watch us start ours.

IT is that time! A new window dressing for our company. We are doing a lot of restructuring at our address. We are writing, designing, re-writing, and changing out images. We are excited to announce that we are updating our website Datatex.net! We understand the importance of having a solid online presence.

Our new website will be more interactive, user-friendly, and visually appealing. These updates will enhance our client's overall experience and make it easier to find the information they are looking for. Our in-house staff is working to ensure our new website is aesthetically pleasing, functional, and easy to navigate.

One of the most important aspects of any business is its website, which is often the first point of contact for potential customers. To remain competitive, companies must stay current with the latest trends as technology evolves. 

There are many benefits to having a new, interactive website. An interactive experience includes features such as videos, animations, and engaging graphics that can showcase your products and services in a captivating way. Also, it helps with search engine optimization (SEO) by making it easier for search engines to find and index your website.

Videos

Remember the early days of MTV? The videos enhanced the music experience. I couldn't wait for my favorite artists to premiere a new music video. Well, a video on your site is worth a thousand views or more because it enhances the experience. Explainer videos help maintain a connection between you and potential clients by explaining your business, the products offered, and the services you provide. It should be captivating and informative at the same time. It can be the CEO or employees talking about their positive experiences, excited and appreciative clients praising the business, or the owner animating a process.

Animations

Animations are another great tool that gives a viewer a less intimidating way to approach your website. Like Schoolhouse Rock! or The Magic School Bus, you can learn a lot and keep viewers' attention with information in an entertaining way. There are numerous software out there that provide a way to bring your words to life with animation. Take a look at PlayPlay, Vyond, or Powtoon. They provide videos, whiteboards, custom characters, and more that help build added engagement with potential clients. They can tailor your needs depending on what you are looking for. Do you need doodle features, whiteboard or blackboard backdrops, custom icons, videos, or photos? Then you can grab them on their websites by using their services. Monthly fees apply, but it can be well worth it if it keeps your visitors engaged with your brand.

Graphics

Popping, attention-grabbing, Graphics. Did you just turn your head to look at that billboard or that ad on a shop's window? And the banner ad. Did you click on it? Digital or Display Advertising is a significant part of your business. It is on par with word of mouth because of the awareness it brings to what your business offers. If done well, it piques the viewers' interest to get them inside the door. Some software great at designing graphics are Adobe Photoshop, Illustrator, or InDesign. An easy-to-use version of Adobe is Adobe Express. It comes with tons of templates, fonts, backgrounds, images, etc., which can lend you a helping hand if you are short on time. Canva is another fabulous design and publishing tool. It can move you along in the content creation process by having pre-designed templates, and you can change the text and the color scheme based on your company's brand. They have easy editing capabilities to drag and drop images and have free tutorials to make your life easier. What else can make your life easier?

SEO

The power of words can change anything! And in this case, it can bring people to your site and use your services. SEO or Search Engine Optimization is a process that moves your website to the top of the list when people search for topics related to your business on Google or Bing by using keywords in the body of your website. The SEO process typically involves the following steps:

1. Keyword research: Identify the keywords and phrases your target audience is searching for that are relevant to your business.
2. On-page optimization: Optimizing your website's content, meta tags, and other elements to align with the keywords you're targeting.
3. Technical optimization: Ensure your website is technically performing and optimized for search engines. Look at factors like site speed, mobile friendliness, and URL structure.
4. Content creation: Developing high-quality, engaging content optimized for search engines that align with your target audience's interests.
5. Link building: Building high-quality backlinks to your website from other reputable sites to improve your domain authority and search engine ranking.

Following these steps will increase your visibility and traffic, improve the user experience, and give you a competitive advantage and a better ROI.

And when they get to your website, this is where your brand's image and credibility will shine. A modern, visually appealing website that makes a lasting first impression on potential customers and helps establish your company as a professional and trustworthy brand.

Please keep in mind that updating your website is critical for your business's growth and success. Creating a more interactive and visually appealing website can improve our customers' overall experience, increase engagement, and improve the brand's image and credibility.

To keep our customers in the loop, we will share images of our website as we revamp it. These sneak peeks will give you some insight into our new design. We are confident that our new website will be a valuable asset to you and are excited to share it with our customers.

We look forward to presenting our progress to you and hope you will continue to support us as we make these exciting changes!