Why You Should Keep Marketing Even When It Looks Like No One’s Watching
How Marketing Consistency Builds Trust Behind the Scenes
You’ve crafted a thoughtful post, maybe even spent hours on a blog or video. You hit publish. And then… crickets.
No comments. No likes. No shares. Just silence.
It’s a deeply frustrating experience, and for many, it’s the point where doubt creeps in. You start to wonder, “Is anyone even paying attention?” But here’s the truth: silence doesn’t always mean absence.
In digital marketing, especially for small businesses and solo creators, visible engagement can be wildly misleading. Just because people aren’t responding publicly doesn’t mean they aren’t watching. That’s where marketing consistency becomes your secret weapon.
Visibility ≠ Value (and Vice Versa)
We’ve been conditioned to equate likes, shares, and comments with success. But here’s the reality: the people making serious decisions , hiring you, buying from you, investing in your offer, often don’t engage at all.
Instead, they watch silently. They bookmark. They lurk. They wait.
Many of your best opportunities are coming from people who never once liked a post. But they’ve seen you. They know you. They’re building trust in the background. And when the timing is right, marketing consistency ensures you’ll be top of mind.
Clicks and comments may make you feel good, but trust and timing close deals.
What Happens When You Go Quiet
Here’s the real danger, not the lack of engagement, but the temptation to stop.
When you ghost your audience, even unintentionally, doubt begins to form. “Did they shut down?” “Are they still taking clients?” “Maybe they’re not as serious as I thought.”
Worse still, the long game, the slow drip of building trust, credibility, and awareness, stalls. Your content stops nurturing the invisible pipeline of future buyers, referrals, and opportunities.
In a world flooded with noise, marketing consistency signals reliability. Going silent breaks that signal.
Stevie V Brown MSc is a highly qualified and experienced Marketer having worked for major ad agencies on global brands in a career spanning 23 years. Stevie is CEO of The Change Starter; a boutique marketing consultancy brand based in Australia and operating globally. The Change Starter specialises in transforming marketing strategies and delivering outsourced implementation across all aspects of marketing from traditional to digital. The Change Starter works with growing SMEs across FMCG & grocery, food service, product manufacturing, reselling, b2b services, e-commerce, retail and allied health.