While I think I'm doing the right thing on social, I've just alienated most of my audience
Today I saw a post on Linkedin and ….. oh dear
Everybody is on social today, from the CEO, in fact all of the employees
Research from Linkedin shows that employees get 561% more engagement than brands
It stands to reason, I come to social media to be social
If I wanted “corporate propaganda” I would go to your website
As more and more of us are being told to “be social”
Take some photos and put them on social, what's the worst that can happen?
The problem is this comes with little or no training
Whereas we get trained on health and safety, inclusion and diversity, etc
But for some reason, nobody talks to us about social media
Especially when people can impact massive brand damage
What did I see today?
As sales leader posted a photo, that he was recruiting
Come and work for the dream team, he said
And there was the team in a photo from the last team meeting
The problem?
Al team members were white and male
Their arms were linked, in America, this would be seen as “bro culture”
So what?
A number of females came to me and said
“I would never work for that company or that team, there is clearly nothing for me”
What would anybody else who wasn't white think?
Exactly the same?
Probably why people were using the “funny” emoji and LinkedIn
And that’s the point; intent doesn’t equal impact
In a world where everyone is being encouraged to “get social,” we can’t ignore the responsibility that comes with it
Without proper guidance, training, and awareness, well-meaning posts can send the wrong message and cause real harm to your brand, your culture, and your ability to attract diverse talent
Social media is powerful, but only when used with care, inclusivity, and emotional intelligence
So before you hit “post,” ask yourself: what story is this really telling — and to whom?
Can you drive revenue from social media?
Social selling is not about spamming people or inmails or connect and pitch
Our definition of social selling is
"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
And the results?
For an AE, we can shorten sales cycles by 30%
And the average SDR will get 1 x ICP meeting a day
Which should increase your revenue by 20%
You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
TOP Linkedin Voice/CEO MindFit & Chairman Your Passport2Grow | Performance Coach| BECOME A CAN DO PERSON | CHANGING THE ATTITUDE OF A GENERATION | PERFORMANCE COACH | CONSULTANT | STARTUP | GROWTH | SDG CHAMPION
6mo“ All team members were white and male Their arms were linked, in America, this would be seen as “bro culture” Maybe that is exactly what they want?
Like Walt, I’m a bumblebee - bringing together ideas, perspectives, and people.
6moWhich is worse, Timothy - A well-meaning posts that sends the wrong message, Or not saying anything at all?
The Leadership Whisperer | Helping Leaders Build An Indispensable Mindset | 8X Leadership Author | Popular Podcast Host | Top-Ranked Management Consultant
6moGreat perspective, as usual, my friend...We send all kinds of messages on SM that have unintended consequences. But, a subject that I discuss quite often, we lack the self-awareness to recognize the photo of our "dream team" is all "old, white guys" and that just might discourage folks that aren't old, white or guys, from looking any further 提姆·休斯!
Chief Marketing Officer | Fractional CMO | Growth, Demand Gen, Paid Media & Brand | AI Strategy | SaaS / Fintech | Paid Creator (brand partnerships) | Founder: RocketJam & The Slice
6moGreat advice - reputation is everything. And the wisdom to pause and consider the who, what and why is crucial
Owner, Eddie Deen and Company
6moPeople socialize at the vibrational level that best describes their own vibrational state. What people see in something or someone, if it resonates with their vibe, they become attracted to the connection. My typical audiences are inmates and homeless people, folks with extreme social pain. As a caterer, these people, monetarily, offer nothing of value, but as teachers of human behavior and an understanding of how God works, they are the best in teaching me about nature and how nature unfolds. Here on Linkedin, I don’t find many people that interested in causality, non contradictory explanations of how the universe unfolds, such as the brain and consciousness. Also, a growth mindset is rare, this is because of how their brains have been programmed by their social networks. In my worldview, I have nearly zero relationships with people who would take on the challenges that I do. And also, contrastive thinking is not fun for them at all, to go down that highway would be really uncomfortable. My business clients are extremely wealthy, they are the 1%. I asked the other day, a 1%, if he would go with me to the shelter to see how my class works, he said no. I asked him if my backwards steering bicycle make him uncomfortable, too?