Value in Motion – we’re looking a decade ahead so you can create value today

We’re back with our monthly 'To the point' newsletter – this time with a fresh new look. While our visual identity has evolved, the value you’ll find here remains the same: concise, insightful updates that help you stay ahead. In this edition, we’re diving into Value in Motion.

AI, climate change and geopolitical shifts are reconfiguring the global economy. We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it. Explore our new research through our interactive digital experience, or delve into the findings through our in-depth articles linked below. Dive right in!💡

Explore our new research

The leader’s guide to value in motion

Get ready for AI, climate change, geopolitics and other megatrends to shift value pools, reconfigure industries and redefine the top management agenda.

To meet this dynamic decade head-on, leaders need to adopt fresh mindsets—embracing uncertainty to make smart choices about where and how to compete, taking a big-picture view of the forces at work and thinking exponentially about the possibilities before them.

Read the leader’s guide here

Reinventing your company for growth

Reinvention can sound daunting. But it doesn’t have to mean starting from scratch. Leaders need to prioritise and focus on the moves that matter to prepare their organisation for the dynamic decade we have entered. 

Whether it's igniting innovation, seizing competitive advantage, or turning obstacles into enablers – there is much that leaders can do to lay the groundwork for the future.

We will be exploring this theme further in our upcoming Digital Leadership Summit on 25th  September.

“As trillions in global revenues shift hands this decade, the companies that will lead are those bold enough to reinvent—not just their business models, but their operating and technology foundations. Reinvention is how we close capability gaps, build trust, and unlock new domains of growth. It’s not just a strategy—it’s a necessity for those who want to thrive in a world reshaped by technology and climate forces.” – Dominik Hotz , Advisory Leader, PwC Switzerland

Explore how you can reinvent for growth

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Can net-zero AI become a new reality?

Powerful AI models have begun driving productivity gains and innovation at companies in every sector. At the same time, the boom in data centre construction has placed real strain on the energy system. However, new analysis suggests that in the decade ahead, AI could boost energy efficiency enough to save as much energy as the technology uses. 

“AI is both a challenge and a catalyst in the race to net zero. While its energy demands are significant, its potential to drive efficiency—from optimising supply chains to reducing emissions in real time—is transformative. The path to net-zero AI isn’t just about cleaner infrastructure—it’s about using AI to reimagine how we consume energy across the entire economy.” – Craig Stevenson, Sustainability and Climate Change Leader, PwC Switzerland

Dive into the data

Envisioning three tomorrows

Amid tariffs, trade and rising geopolitical tensions, it’s easy to lose sight of two other powerful forces that also are reconfiguring the global economy.

AI is creating the potential for a productivity revolution that will supercharge growth.

“Our recent report, co-authored with IMD, titled ‘One Agent to Rule Them All,’ reveals that the embedding of AI agents into businesses has begun and is here to stay. But companies need to build the right foundations and embed the right governance to ensure that AI agents are deployed responsibly and effectively.” – Matthias Leybold, Partner and AI & Analytics Leader, PwC Switzerland

Simultaneously, the increasing frequency of flooding, drought, heat stress, wildfires and other physical climate and biodiversity risks is upending basic expectations for economic growth. The ways these two forces interact with each other, and with other megatrends, will spur innovation.

But to what degree? Will these megatrends, and our response to them, make our world more prosperous—or less? Here’s what our experts say:

“The future isn’t just about technology—it’s about trust. Our research shows that in a high-trust scenario, AI could boost global GDP by up to 15% by 2035. But without it, that promise could shrink to just 1%. Trust is no longer a differentiator—it’s the foundation for growth in tomorrow’s digital ecosystems.” – Yan Borboën, Digital Assurance & Trust Leader, PwC Switzerland

“Climate and biodiversity risks are no longer a distant threat—we’re already seeing them as a defining force shaping the global economy. While we see inaction leading to stranded assets and economic drag, sustainable innovation and coordinated climate action can help drive growth and opportunities. The choices we make today will determine whether we face a turbulent tomorrow—or a resilient one.” – Christophe Bourgoin, Sustainability Platform Leader, PwC Switzerland

Explore the data behind our "three tomorrows"

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