The Tech Revolution Behind the LA Clippers' Intuit Dome: How We're Reinventing the Game

Imagine this: You walk into a stadium and, bam! You're inside in six seconds flat. Craving a hot dog? You grab it without waiting in line. And the content and experiences you see and interact with? Totally tailored just for you.

This isn't some far-off fantasy; it's the reality for fans stepping into Intuit Dome today, all thanks to the incredible partnership between Globant and the LA Clippers.

We're not just talking about a few fancy upgrades here. We're fundamentally changing how people experience entertainment forever.

So, buckle up! Let's explore exactly how we made this happen.

🔹 What Was the Challenge?

Fans want more than just a seat—they want a seamless, smart, and emotionally engaging experience. But arenas have been slow to evolve until now.

Traditional systems relied on fragmented tech, long wait times, and generic experiences. We set out to change that with one clear goal: Make the technology invisible and the experience unforgettable.

🔹 Our Solution: An Ecosystem That Flows

We helped define Intuit Dome's digital strategy and roadmap, identifying the best tools, partners, and experiences to deliver on that promise.

Our approach is built around 4 core pillars:

📱 Fan App – personalized journeys, real-time updates, and frictionless access 🛠️ Staff App – smart workflows and efficient team coordination 🌐 IoT Devices – real-time insights from everywhere, instantly 🧩 Admin Platform – one control hub to orchestrate the entire experience

These four components work together to create one continuous, intuitive journey for fans, players, and staff alike.

🔹 The Results? Instant Impact.

In just 6 months, the Intuit Dome experience has:

✅ Welcomed 400,000+ fans using the mobile platform ✅ Cut entry time to under 6 seconds using GameFace ID ✅ Increased sales speed by 4x to 8x ✅ Achieved a 4.4/5 fan satisfaction score (vs. 3.2 at traditional venues)

And we’re just getting started.

🔹 A Seamless Experience That Puts Fans—and Teams—First

At Intuit Dome, the technology fades into the background so the experience can take center stage. The goal was simple: Eliminate every friction point in the fan journey. And the result? A stadium where you can walk in without scanning a ticket, grab food without your wallet, and navigate the venue like it was made just for you—because it was.

This isn’t just about convenience. It’s about empowering fans to stay fully engaged, present, and connected with their team. And in a season where the LA Clippers have made it to the playoffs, that support matters more than ever.

This approach isn’t just the future of basketball—it’s a blueprint for smarter, more human-centered experiences in every live event space. And we’re already taking it further.

We’re applying this same philosophy to: 🎤 Live entertainment venues 🚢 Cruise lines and hospitality 🛒 Retail spaces 🎮 Theme parks and immersive attractions

Because the best customer experiences aren’t just high-tech—they’re effortless.

🔹 What’s Next: The Conversation Continues at SXSW

🎤 Want to hear how AI, augmented reality, and data-driven apps are shaping the future of sports entertainment, from the minds behind Intuit Dome? In this SXSW 2025 panel, industry leaders Nicolás Ávila, George Hanna, Tania Salarvand, and Joe Lemire explore how technology transforms the in-venue and remote fan experience.

🎥 Watch the whole discussion here: https://youtu.be/uTDRLeXkkyk

🔗 Check out more from the Intuit Dome success story:

• Intuit Dome: A New Era of Fan Engagement
• Globant Opens New Office at Intuit Dome
• Designing the Stadium of the Future