🔶 Stape October Digest: discover SSO, Chrome Extension updates, new GTM tags & webinar on maximizing Black Friday ROI
Hello there!
In this digest, explore the newly launched Single Sign-On and an update to the Stape Chrome Extension for easier debugging. Plus, register for our live webinar on how to maximize Black Friday ROI with server-side tracking for eCommerce, explore a set of new server GTM tags, and catch up on our latest articles and event highlights.
Enjoy!
📢 Stape Chrome Extension update: easier GTM debugging
The Stape Chrome extension has been updated with new features designed to simplify debugging for both web and server GTM setups.
Key updates:
- Entities Filter allows to focus on specific tags/variables in Preview mode
- New options to copy and view the Request URL data in JSON or table format
- Added copy button for the Request Body
- Display of consent type and status in server GTM
The update also features clearer tag status coloring and platform logos for the most popular tags (Meta, GA4, etc.).
🧪 Centralize access and boost security with Stape SSO
Single Sign-On (SSO) is now available as a paid feature for all Stape accounts, enhancing security and simplifying access management. This centralizes access control, ensures immediate access revocation upon employee departure, reduces password-reset support, and helps align with security compliance.
🖥️ Join Stape webinar
Join our live webinar to discover how to quickly set up server-side tracking for eCommerce using Stape’s free tools. We’ll walk you through a real setup in just 15 minutes - so you can boost data accuracy, increase ROAS, and make the most of your Black Friday campaigns.
🐶 Explore new tags for server GTM
🎥 Missed our last webinar? Watch the recording
On September 25th, we hosted a webinar on “Safari ITP & Click IDs removal — how advertisers can prepare”.
🏆 Get inspired by our partners' case studies
Lars Friis helped his client to recover +2.2% GCLIDs from Safari iOS 26 using Stape’s Query Replacer
Would you like to share your Stape success story?
Feel free to contact support@stape.io
📰 Read our latest blog posts
- Set up Google Ads conversion tracking for Shopify: Configure Google Ads conversion tracking for a Shopify store using the standard client-based approach or more modern server-side tracking technology.
- How to solve the error in Facebook CAPI: "API calls from the server require an appsecret_proof argument": Learn what App Secret Proof is, why it's important, and how to implement it in your GTM server-side setup to resolve errors.
- Set up Google Tag Manager and GTM tags in 5 minutes: Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.
- How to run and track ads on Wix: You can run ads on Wix with AdSense, affiliates, or sponsored content. Track results using web and server-side tools to see what is really profitable.
- Step-by-step guide on Microsoft Conversion API integration: Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.
🛫 Stape on the road: September events highlights
September was all about tracking solutions, smart people, and plenty of new connections! Here’s where we’ve been:
- Meta Performance Agency Summit – Stape team joined the Summit in Warsaw, showcasing website tracking solutions and connecting with industry experts. → Read recap
- MeasureCamp London, MeasureCamp Berlin and MeasureCamp Split – three amazing events, packed with knowledge, talks, and new connections. → Read recap
- PPC meetup in Hungary – sparking engaging conversations around server-side tracking. → Read recap
Thanks to everyone who joined and made the events memorable!
Thank you for reading and see you in the next digest!