Of rebranding, logos, and sonic branding

Rebranding is more than a new logo. It's a renewed promise. Rebranding is a risky undertaking, and it requires a careful balance of the past and the future - a perfect blend of heritage and contemporary design.

Let's explore a few perspectives -

The best rebrands of all time

The best rebrands are a careful balance of heritage and contemporary design, but they don't come without risk.

15 of the best audio logos and why they work

The best audio logos are typically so integrated into a brand that you might not even notice them – it's not until you recognise them out of context that you realise what a powerful branding tool they can be.

'The goal is emotional resonance’: how to create a standout brand in 2025

The world of branding is constantly developing, and no agency knows that quite like JKR.

Corona celebrates hidden logo detail in clever new campaign

Expertly nailing stripped-back branding, Corona's latest campaign is a slice of sunset serenity that cleverly reimagines the beer brand's iconic packaging, revealing a hidden dose of sun in each sip.

These iconic logo rebrands ditch design briefs to embrace the joy of creativity

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with their new initiative, Design for Better.

The Clios sets a new standard for sonic branding with immersive audio identity

Joining the sonic branding ranks is The Clio Awards, celebrating its place as one of the most coveted creative accolades in the industry by embracing the design world's hottest trend.