Q3 updates and our smoke-free journey
A note on our Q3 earnings
We recently shared our Q3 earnings, which highlight the progress we’re making toward our ultimate goal of delivering a smoke-free future.
These results demonstrate our continuing dedication to making cigarettes obsolete.
We’ve come a long way in the last ten years. As of October 2025, our smoke-free products are available in 100 markets—a significant milestone on our journey to becoming a substantially smoke-free business by 2030.
We see every new market as a step closer to a world without cigarettes. This quarter shows that we’re not just evolving—we’re leading. Our vision for a smoke-free future is becoming a reality, powered by bold strategies, breakthrough science, and the passion of our people. As of September 30, 2025, our smoke-free business accounted for 41 percent of our total global net revenues.
Behind every milestone is a team pushing boundaries, and together we’re making the changes we want to see.
Hear it straight from our CFO, Emmanuel Babeau, with his take on our Q3 results in the video below ⬇️
Our journey toward a smoke-free future
For us, transformation is not a campaign; it’s an ongoing commitment. And we wanted to remind you of the journey we’ve been on so far.
In the last ten years, our organization has radically changed from what it once was.
In 2014, we set out to reshape ourselves from the inside out with one clear goal: To go smoke-free.
Today, it’s more than a goal—it’s impact. And it’s measurable. Over 41 million adults now use our better alternatives to cigarettes; products that are backed by science and designed to reduce harm for adults who would otherwise smoke.
Our ambition is bold, but we’re ready to be judged by our progress. We’re creating a PMI that will be remembered for replacing cigarettes with a portfolio of revolutionary better alternatives.
Check out our interactive story marking a decade of smoke-free progress below.
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Market researcher | GenAI enthusiast |Ex-Ipsos | Ex-Nielsen
1wA great initiative by PMI and congrats on a great Q3 results
You’re delivering a better future... backed by purpose and results 💙
Retirement & Financial Wellness Expert | Global Benefits & HR Consultant | Public Speaker | Mentor | Chair, Women Leading Broward | Event Chair, soFLY Aviation | Multilingual
3wIncredible progress and purpose-driven transformation! 🌍 PMI’s continued commitment to innovation and science-based solutions reflects a bold vision for a smoke-free future that’s not just strategic — it’s deeply human. It’s inspiring to see how collaboration, education, and community engagement continue to drive measurable impact. Proud to witness and support this ongoing journey toward meaningful change. 👏✨
QA Specialist | 21 CFR Part 11 | ISO 9001 | CSV & CQV Compliance in Pharma/Biotech
3wF
"People throw stones at you, convert them into milestones." - Sachin Tendulkar#bethechangeyouwannaseeinthisworld#thinkoutsidethebox#thinkoutsidethesquare#challengethenorms#perseverancepaysoff #thinkoutsidethebottlePOV<3
3w#awesomenesstothecore mate #pollutionfree n healthy air to breath is a basic necessity #healthhazards due to addictionz r manifold i've seen couple of cases losing livez in my fam during childhood impacted me n outta personal choice teetotaler #makingadifference in livez #bethechangeyouwannaseeinthisworld #genz #genalpha need #paradiseonearth cant reiterate enough #thereisnoplanetb zil #muchasgraciasporuspreferencia #queserasera