The Nonprofit Guide to Texting

Texting has become one of the fastest-growing ways for nonprofits to reach supporters. With open rates above 90% and messages typically read within minutes, it offers a level of immediacy that email and direct mail can’t match. For organizations facing shrinking donor files, crowded inboxes, and tighter budgets, texting has become an essential tool to spark engagement and drive results. 

That’s why we built MOBILEpurpose — a texting platform designed specifically for nonprofits. It combines the speed of texting with the intelligence of SimioCloud donor data, giving organizations precision, personalization, and measurable ROI in one platform. 

Here’s what sets it apart: 

• Dual messaging modes (P2P + A2P): Whether you’re running one-to-one, peer-to-peer conversations or large-scale application-to-person campaigns, MOBILEpurpose lets you do both in one system. 
• Rich personalization and media: SMS, MMS, and RCS support allow logos, images, GIFs, video, and interactive features — all powered by predictive modeling that ensures every message is relevant. 
• Privacy-first safeguards: Operator interfaces mask personally identifiable information (PII), while automated alerts monitor bounces, complaints, and opt-outs in real time. 
• Campaign monitoring and optimization: Our team tracks results as they happen and makes mid-campaign adjustments to maximize ROI. 
• Omnichannel integration: MOBILEpurpose works seamlessly with direct mail, email, CTV, and digital ads to create surround-sound donor experiences. 

Where Other Platforms Stop, MOBILEpurpose Goes Further 

The texting landscape includes a range of providers, each with strengths — some focus on bulk sending, others on developer-level customization, and some on bundling text into broader marketing toolkits. These options have helped prove the power of SMS for engagement. 

MOBILEpurpose takes those capabilities further by delivering what nonprofits need most: 

• Built-in fundraising intelligence powered by SimioCloud, so teams don’t have to rely on heavy IT lift or manual segmentation. 
• Ease with depth — sending is simple but also connected to donor data and real-time optimization for measurable ROI. 
• Scale with personalization — supporting both rapid-response campaigns and authentic donor connections. 
• Fundraising-specific safeguards — PII masking, automated alerts, and compliance-first design to protect both outreach and brand trust. 
• Omnichannel integration that pairs seamlessly with mail, email, CTV, and digital, ensuring text amplifies every other campaign. 

MOBILEpurpose doesn’t just offer texting — it delivers a smarter, safer, and more effective way for nonprofits to connect with donors. 

Why It Matters 

With MOBILEpurpose, you can: 

• Stay protected with compliance-ready design, automated safeguards, and brand-protection features. 
• Build stronger connections through peer-to-peer messaging and dynamic, media-rich outreach. 
• Prepare for the future with RCS-ready capabilities for interactive messaging. 

Your donors are already choosing texting as a preferred channel. The question is: are you meeting them there with the right platform?