LinkedIn: Where Real Conversations Matter

We hear from our members that what they want to see in their feed are conversations that help them grow in their career, with real stories, fresh perspectives and new ideas. What our members don’t want to see are posts that aren’t helpful, get too overly personal, or comments that feel inauthentic or off-topic. 

Tailoring your Feed

Rishi Jobanputra recently shared a great article on tools and insights to refresh your feed. Here’s a quick run down on some of the things you can do to take control of feed. First, we’re all about authenticity, which is why we’ve made it easy for professionals to verify their identity--

more than 90 million people have already done it. If you haven’t yet, now’s a great time—verification helps build trust with anyone viewing your profile or content. You can also easily hide or report posts you don’t want to see, and even customize your feed to show less political content if that’s your preference. With options to control comments, post visibility, and mute or unfollow conversations, you’re in the driver’s seat—helping shape a safer, more personalized LinkedIn experience for everyone.

And we’re not stopping there -- my team is focused on making sure your feed stays authentic and helpful, so you can get the value you're looking for every time you log in. Here are some ways we’re doing this:

Keeping Engagement Real 

If you’ve ever come across content that just doesn’t feel authentic, and you can’t quite put your finger on why a post has a lot of engagement, yet lacks in value. What you may be experiencing is something called “engagement pods” which basically means a coordinated group of people will like, comment and share posts to boost virality. This type of behavior erodes trust.

Our goal is to make engagement pods ineffective. We're continually improving our systems to spot suspicious patterns, flag posts that look artificially boosted, and limit their reach in the feed. We’re also cracking down on third-party tools, like browser extensions or plug-ins, that enable this type of manipulation.

Beyond that, we’re reducing the number of low quality posts, including click bait, promotional content and automated comments. When we detect patterns that suggest a person or company may be creating this type of inauthentic engagement around their own posts, it can affect how that content is distributed across the platform. Additionally, we pursue legal action, when appropriate, against third-party tools that try to game the system. 

These efforts build on LinkedIn’s robust security infrastructure, which proactively blocks over 99% of detected fake accounts and scams before they’re ever reported. Between July 1 and December 31, 2024, LinkedIn blocked over 80.6 million fake accounts at the point of registration.

We’re continuing to invest in smarter tools and stronger policies to make LinkedIn a safer, more trusted space for professionals. There is no finish-line to the work we do to protect the integrity and value of your feed.