Keeping LinkedIn Professional Throughout 2024 and Beyond

Today I have the privilege of sharing how our teams are keeping LinkedIn trusted and professional during this election year and at all times. We know our 1 billion members come to LinkedIn to search for jobs and make professional connections, and we’re working hard throughout this year of elections, as always, to ensure that your experience remains trusted. 

How we keep your experience a trusted and professional one

Whether it’s an election year or not, we know how important it is for you to know that the people and content you are interacting with on LinkedIn are real and trustworthy. We use manual and automated defenses to find and remove spam and fake accounts. With scammers becoming more sophisticated and evolving their strategies, we continue to upgrade our defenses, including using technology like AI paired with our teams of experts to stop fraudulent activity before you ever see it. In our latest Transparency Report, you will see that our automated defenses removed 99.6% of detected spam and scams and 99.7% of detected fake accounts were blocked before members reported them. We have also joined together with Adobe, Amazon, Google, Microsoft, Meta, OpenAI, TikTok and others, on a set of commitments to deploy technology countering harmful AI-generated content meant to deceive voters. The signatories pledge to work collaboratively on tools to detect and address online distribution of such AI content, drive educational campaigns, and provide transparency, among other concrete steps. It also includes a broad set of principles, including the importance of tracking the origin of deceptive election-related content and the need to raise public awareness. 

You’re in control of your feed 

When you’re on LinkedIn, we want you to see the content that matters most to you. If you see content that doesn’t interest you, you can let us know that. Just click on the “I don’t want to see this” option, and that will prevent that specific post from appearing in your feed again. You can also curate your feed by unfollowing specific authors that cover topics that you are not interested in.

Our tools are designed to put you in control of your feed, including a feature that allows our members in the U.S. to adjust political content preferences. For accurate and credible storylines, you can always count on our global News Team of editors to provide you with trusted information from around the world. 

In addition to content preferences and trusted News, we also use technology and reports from you to find and remove posts and comments that go against our Professional Community Policies. We encourage you to report any content that may violate our policies, so we can take a closer look.

We don’t allow political ads

In 2018 we made the decision that political ads are not right for LinkedIn. That means that we don’t allow ads intended to influence an election outcome, ads advocating for or against a particular candidate  or ads designed for political fundraising. 

We offer verification for free

Over the last year, we’ve also added a free verification feature for members across the globe. Verification is available to over 700M members globally and over 30M have at least one form of verification associated with their profile. We’re continuing to expand eligibility and availability, and new types of verification options may become available in the future. You can use these options to add a verification badge to your profile and display your verified identity through CLEAR, Persona or one of LinkedIn’s other trusted third party partners, or display your workplace information. Having signals of authenticity like verifications can help build trust while bringing opportunity. 

We continue to see record engagement on LinkedIn and we’re glad you’re here finding value in our platform. We’ll continue working every day to be the trusted, professional community you expect, and will keep you updated as we go.